This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are: - Defining personal and professional boundaries as more blurred today due to social media - The three B's of boundaries, balance, and blend when sharing online - Developing a personal brand that resonates with multiple audiences in a balanced way - Setting goals for professional, personal, and organizational social media use - Achieving the right blend over time through reflection on one's values, vision, and audiences

1. Managing the
Personal/Professional
Balance Online:
Being Your Authentic Self
Lisa Colton
Chief Learning Officer, See3 Communications
Founder, Darim Online
lisa@see3.com @lisacolton
November 9, 2015

2. A Little About Me
Lisa Colton
Chief Learning Officer, See3 Communications
Founder and President, Darim Online
lisa@see3.com
@lisacolton @darimonline

3. • What is Personal / Professional Today?
• 3 Bs: Boundaries, Balance and Blend
• Finding your “Just Right”
• Your Vision and Goals

4. Traditional Mindset: Hub & Spokes

5. Connected Mindset: Social & Networked

6. Why Distinguish Between
Personal and Professional?

7. Networks
aren’t
always
distinct.

8. The Three Bs:
Boundaries, Balance
and Blend

9. BOUNDARIES
Which audiences do you want
to separate?
• Friends, family
• Congregants
• Adults / kids
• Who else?
How can you separate audiences ?
• Different accounts
• Using lists
• What else?

10. As you
separate,
make sure to
be authentic
and personal,
while
functioning
professionally.
(Note: Multiple FB
accounts is against FB
terms of use.)

11. BALANCE
How are you developing
your personal brand to
resonate with your
multiple audiences?
• Authentic self and
personal interests
• Content that aligns with
interests of your
audiences
• Socializing (tagging,
responding)
• Consistent values
• Avoid anything
inappropriate

12. Your Personal Brand
is a Balance
“
“
What’s your PRODUCT? Judaism? Your Synagogue? Youth engagement? Yourself?
Seth Godin, Marketing Expert

13. What Does a Brand Mean?

14. Brand is Nuanced!

15. Ultimate: The Right Blend

16. Finding Your Blend

17. Fear: What are you really worried about?

18. Get Everyone On The Same Page:
What does your employer (and community) expect?

19. What are your guiding values?

20. Determine Your Social Media Values
What are your core values? How do they translate?
What are the implications for your blend?
Value
Responsiveness
Modesty
What does this mean for your presence in the
social media world?
We will focus on listening to what others are
saying in our community and make a priority to
respond in a quick and informative manner.
We will not post explicit, vulgar or
questionable content that could offend or
which doesn’t represent our brand
(organizational or personal).
What’s one core value you hold and how does that translate to your blend?

21. Teen Educator

22. But..
Never a
Hard Line

23. The Goals
• Professional goals
• Personal goals
• Employer goals
• Short term vs. long term goals
• Warm and fuzzy vs. legal goals
Does your org have a social media
policy? Privacy policy? What does
it say in its employee handbook? Social Media Policy Workbook asks
questions to help you get clear, and helps
organizations develop their policies.
http://darimonline.org/smpw

24. What’s the
Ultimate Goal?

25. What’s Your Vision and Purpose?
“Boundary Spanning Leadership”
Leadership often stops
where boundaries start.
Think carefully about how
your boundaries support or
limit your vision or goal.
The exact opposite response
helps people bridge their
own boundaries and make
connections in service of a
larger vision or goal.

26. The Merger Story

27. The Disaster Recovery Story

28. The Disaster Recovery Story

29. The Right Blend is a Journey.
Just remember:
Everything on the internet is public.

30. Comments, Questions, Reflections

31. Slides: : http://bit.ly/lateenfellowship
Lisa Colton
Chief Learning Officer, See3 Communications
Founder, Darim Online
lisa@see3.com @lisacolton