This document discusses the changing marketplace for Jewish education due to shifts in consumer demographics. It notes that Generation X and Millennial families have different characteristics than previous generations - they are more independent, pragmatic, and feel empowered as consumers. As a result, the Jewish education industry needs fundamental changes to address the different goals and relationships to Judaism that families have. It suggests Jewish schools need to be more open, address family needs, and partner with families to create a collaborative culture of innovation.