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Facebook Marketing 101

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Angela Frizell
Angela Frizell

The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.

1 of 32
[object Object],Facebook Marketing 101
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local ,[object Object],[object Object]
Website or Facebook Page ,[object Object],[object Object],[object Object],[object Object]
Groups, Profiles, Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object]
Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles
[object Object],[object Object],[object Object],[object Object],[object Object],Getting Started
Social Networking and Business Objectives ,[object Object],[object Object],[object Object]
Log In ,[object Object],[object Object]
Why Pages? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Go to the Your FB Page ,[object Object]
Admin ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mention People and Businesses ,[object Object],[object Object],[object Object],[object Object]
What to Say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Events ,[object Object]
Edit Page & Resources
Update Fans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Business and your Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
How To Use: Have a Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Grow your Audience: Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grow Your Audience: Web Integration ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Grow Your Page Source: Facebook.com
Interconnectivity ,[object Object],[object Object],[object Object]
Integrate Online and Offline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just Do It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy Settings: Public is the new default ,[object Object],[object Object]
That was relatively painless. At FB 2, we’ll discuss Advanced Campaigns!

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Facebook Marketing 101

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  • 32. That was relatively painless. At FB 2, we’ll discuss Advanced Campaigns!