Global Village Marketing Agency was hired to integrate an online campaign for Picture People, a portrait studio. They proposed utilizing banner ads and pop-ups on parenting sites, email marketing, search engine optimization, and social media like Facebook and Twitter. Currently, Picture People's social media pages are outdated and not engaging customers regularly. Regular posting is needed to drive sales through social media. Search engine marketing is also important to reach customers searching for portrait services online. Banner ads would promote Picture People's portrait services on related parenting and floral gift sites.