How to Use Facebook for Business

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Confused about Facebook personal pages and business pages? Learn how to protect your personal information, create a Facebook page for business and design custom welcome tabs.

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  • How to Use Facebook for Business

    1. 1. Kathy Drewien | Sweet Tea & Straight Talk Chief Web Officer & Internet Marketing Consultant SweetTeaTalks.com Follow Me on Twitter - @kdrewien Facebook.com/SweetTea.StraightTalk How to Use Facebook for Business
    2. 2. Connect the Dots – A Multi-Dimensional Web Marketing Strategy
    3. 3. Social media pushes relevant content out to people who are searching for solutions to their needs Relevant content pulls people in the searching / buying cycle to your blog. Valuable content keeps them there. Push / Pull of Social Business
    4. 4. I Think Have a Facebook Page… Each “page” has a different purpose Friends? Profile Members? Group Fans? Biz Page
    5. 5. Profiles or Pages? Profile Individual Group Biz Page Facebook Terms of Service are Clear Profiles are People – Not Business Pages Profile Cause or Organization Local Business
    6. 6. Basic Profile Settings Customize Privacy Settings Real Name
    7. 7. Public View of User Profile Created solely for business purposes. Bio gives shows personality, and yet no private details. Business Related Contact Information
    8. 8. Start With People You Know It’s easier to build a base for your business page when you start with people who already know and support you. They believe in you, will ‘Like’ your page and suggest it to their friends.
    9. 9. Create Facebook Business Page www.facebook.com/pages/create.php Local Business Page name TIP
    10. 10. Provide Specific Details
    11. 11. Facebook Fan Page Editing is 1-2-3 Simple
    12. 12. Personalizing Your Page
    13. 13. Customize Your Business Page – Facebook Applications Write notes and updates or “feed” blog posts Publish multiple rss feeds -- automatically Real estate specific
    14. 14. Create Targeted Landing Pages
    15. 15. <ul><li>We keep you up to date in marketing and communication: </li></ul><ul><ul><li>Web Presence Audit, Strategy, Implementation </li></ul></ul><ul><ul><li>Vendor/Tool Assessment and Recommendation </li></ul></ul><ul><ul><li>Social Media and Traditional Marketing Integration </li></ul></ul><ul><li>Perhaps our most used services are educational offerings: </li></ul><ul><ul><li>Corporate Speaking Engagements </li></ul></ul><ul><ul><li>Corporate and Small Business Training </li></ul></ul><ul><ul><li>Social Media Technology Coaching (one-on-one) </li></ul></ul><ul><ul><li>Web Design Consultation and Review </li></ul></ul><ul><li>For more information: Contact Kathy at 404.287.0979 | kathydrewien.com </li></ul>Kathy Drewien | Sweet Tea & Straight Talk Chief Web Officer & Internet Marketing Consultant

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