This document discusses how Jewish educators can adapt to operating in an "attention economy" and networked world. It emphasizes that in this new environment: 1) Relationships are paramount, and educators must build and leverage relationships to achieve their goals. 2) Information is ubiquitous, so educators must help students evaluate information and use it to further Jewish educational goals. 3) Educators need to understand their audience deeply and provide broader value in order to gain people's attention, as attention is a limited resource. They are encouraged to meet people where they are rather than expecting people to come to them.

1. Being a Jewish Educator in a Networked World: A Shift Beyond New Widgets & Gadgets School Opening Institute 2011 Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org434.977.1170 http://slidesha.re/soi11

2. Social Media is a Contact Sport Personal & Professional Learning Classroom & Curricular Applications Marketing & Communications

3. SHIFTS Attention Economy Role of information in building knowledge, meaning and identity Increased importance of relationships

4. 1.Attention Economy

5. Attention Economy How does this background impact the way you work?

6. Attention Economy More convenience Make more use of time at home How does this background impact the way you work? We’re bribing them to come Really see what people value Risk of watering down content Less class time/fewer days Provide broader value What gains more attention? Go to them rather than making them come to us

7. 2. Role & Accessibilityof Information What is information good for? How do we evaluate it? How does that relate to our goals as Jewish educators?

8. Sources of Information Flickr User Nationaal Archief

9. In a world where information is at our fingertips anytime, any place… What is the impact on Jewish educational systems? And on your role in achieving educational goals? What assumptions about being educators do we need to question?

10. Consumer Producer

11. P O S T Relationships In an attention economy, relationships are paramount! How do we build, sustain and use relationships to achieve our goals?

13. What are your audience’s goals?What is the STRATEGY to reach these goals? Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine! You have a worksheet in your packet!

15. Attributes

16. Needs

17. Schedules

18. Challenges

20. Expand The Walls: Formspring.me http://www.formspring.me/rabbiblake

21. Relationships Hub and Spokes Networked