The document discusses the changing demographics of Jewish families and how this impacts the marketplace for Jewish education. It describes the characteristics of different generations including Baby Boomers, Gen X, and Millennials. Key differences noted among these groups include higher rates of intermarriage, dual working parents, and more geographic mobility. The document concludes that these fundamental shifts in the makeup of Jewish families require an overhaul of the industry of Jewish education to adapt to this empowered and diverse customer base.

1. The Changing Marketplace for Jewish Education: Understanding Our Customers Lisa Colton, Darim Online Scott Porad, Kavana http://slidesha.re/darim-nate2

3. THE AGE OF THE EMPOWERED CONSUMER

6. Born mid-60s to 1981. (30-45 yrs old) End of Cold War Latchkey kids Age of the personal computer Highest rates of education Accepting of diversity Pragmatic Independent Entrepreneurial GEN X

7. Born 1982-2001. (10-29 yrs old) Rise of communication technologies, mobile Very peer-oriented Age of Napster Change jobs frequently “Trophy Kids” Feel empowered Very diverse Birthright Israel MILLENNIALS

11. Frequent relocation for jobs

12. 2 working parent families, long commutes

13. “Empowered Consumers”

14. Rates of intermarried families in the Jewish community

17. February, 2010 Industry Overhaul

21. Where’s the tipping point? How will you get there? How do calculate risk?

22. Continue the conversation at www.jedchange.net