URJ Social Media Boot Camp: Facebook 101
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This document provides an overview of a social media boot camp presented by Lisa Colton of Darim Online. The boot camp will cover 12 webinar topics on using Facebook, including profiles, pages, groups, newsfeeds, algorithms, and tagging. It will also include open office hours and sharefests for networking. The agenda for this session focuses on these key Facebook features and how to use them to strengthen relationships both within and between communities on Facebook. Bonding and bridging social capital are discussed as important goals.
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URJ Social Media Boot Camp: Facebook 101
- 1. SOCIAL MEDIA BOOT CAMP Facebook 101 Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
- 2. SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests! Coaching/Consulting
- 4. Facebook.com/ReformJudaism Twitter.com/URJ
- 5. Agenda • Profiles • Pages • Groups • Newsfeed • Algorithms • Tagging
- 6. NEWSFEED
- 7. PROFILE : Old Style
- 9. GROUP
- 10. PAGE
- 11. Pages: Insights
- 12. Pages and Profiles: Usernames
- 13. TAGGING
- 14. When you’re tagged, it posts to your profile page, and you are notified.
- 15. When you’re tagged, it posts to your profile page, and you are notified.
- 16. Adding and Tagging Photos
- 18. Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resources Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital Examples? exchanged. Black lines: existing bonds. Orange lines: new bonds
- 19. Tagging is a great way to increase BRIDGING and BONDING Connections happen within the posts And in the comments!
- 20. People, Not Technology This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other. An important moment of friendship you’ve had on Facebook?
- 22. Coming Up…. • Foundations of Social Media Feb 29 1-2pm eastern • Open Office Hours March 12 2-3pm eastern • Google+ March 13 1-2pm eastern COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!