The document summarizes key points about using social media for reform Jewish congregations. It discusses how social media has changed communication by becoming more participatory, open, conversational and communal. It emphasizes adding value through newsworthy, useful content and developing networks. It also notes how social media has shifted power dynamics by allowing unofficial groups to form and how organizations must be nimble to keep pace with constant technological changes. The focus is on understanding audiences and developing strategies to meet objectives rather than just using technologies for their own sake.

1. The Foundations of Social Media:
How Social Media is Changing the Rules
of the Game for Reform Congregations
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170
SOCIAL MEDIA
BOOT CAMP

2. 12 webinar topics
Open Office Hours
Sharefests!
Coaching/Consulting
SOCIAL MEDIA
BOOT CAMP

3. http://urj.org/bootcamp

4. http://on.fb.me/urjbootcamp
URJ SOCIAL MEDIA
BOOT CAMP
FACEBOOK GROUP
Share knowledge, ask
questions, get help,
test out a group.

7. Characteristics
of Social Media
Participatory
Open & Democratic
Conversational
Communal
Connected

9. #1 THIS IS AN ATTENTION ECONOMY

10. #2:
ADD
VALUE

11. Value is Social Capital
• Social Capital is the
value of the connections
between and among
social networks for
increasing productivity,
spreading information,
and locating desired
resources.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 1:12 or even 1:20 ratio

12. #3: BE REAL

13. Temple Israel, Memphis Facebook Page

14. Develop
Your Voice:
Examples
From Twitter

15. Listening is
Paramount

16. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

17. Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks With Purpose

18. Ask Questions:
Be a Platform
For Conversation
Temple Beth Abraham, Tarrytown, NY
Tagging people is a way to invite
them into the conversation

19. User
Generated
Content

20. #5: Shifts in Power

21. Unofficial Outposts
Instead of making them come
to you, you go to them.

22. Real Life Example
Of Power Shift

23. Prepare for Constant Change:
Anticipate The Market & Be Nimble

25. IT’S NOT ABOUT TECHNOLOGY

26. John Fitch’s Steam Engine

27. John Fitch’s Steam Engine

28. GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and
objectives for this audience?
– What are your audience’s
goals?
3. What is the STRATEGY to reach
these goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!

29. Slides and recording
will be posted on URJ website
http://www.URJ.org/bootcamp
Details will be emailed shortly.
Facebook Group:
http://on.fb.me/urjbootcamp
Twitter: #urjbootcamp
Applications for coaching and consulting
discounts will be posted this week!

30. Mark Your Calendar:
Monday, Feb 13: Open Office Hours
2-3pm ET/ 1-2pm CT/ 11-12pm PT
Thursday, Feb 16: Facebook 101
2-3pm ET/ 1-2pm CT/ 11-12pm PT
Friday, Feb 17: Coaching/Consulting
Applications due (round 1)