TheWebMarketer - Facebook 101 Guide


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This is a short guide for the person that is new to Facebook.

It dicusses what Facebook is, benefits to you (personally and to your business) and how to get started.

Published in: Business, Technology
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TheWebMarketer - Facebook 101 Guide

  1. 1. TheWebMarketer Facebook 101 GuideWhat is Facebook?Facebook is a social networking site that allows people to connect with their network (e.g., family,friends, co-workers) and create new networks (e.g., with people with similar interests). Many publicfigures and organizations have fan pages, allowing thousands of Facebook users to interact with them.Users create a profile page that shows their friends and networks information about themselves. Thechoice to include a profile in a network means that everyone within that network can view the profile. Theprofile typically includes the following: Information, Status, Friends, Friends in Other Networks, Photos,Notes, Groups, and The Wall.BenefitsPersonalUsers are able to search for friends and acquaintances by e-mail address, school, university, or just bytyping in a name or location for search. When people become “friends” on Facebook, they are able tosee all of each others friends and connections. This provides a great tool to get back in touch withfriends and school colleagues.Groups can be created by users. These can include anything from grade school connections to hobbiesand interests. Groups can be public and available to everyone or private, meaning only those invited canjoin and view discussions. Similarly, the Events feature allows friends to organize parties, concerts, andother get togethers in the real world. Users can also become fans of everything such as people,organizations, television shows, movies, and musicians.Professional/BusinessFrom a business perspective, these are the benefits of Bioness having a Facebook presence and whywe need to support such efforts: • BRAND AWARENESS: Brand awareness is a vital element of marketing and is used to measure our client’s knowledge of your business and the benefits of our products. • REPUTATION MANAGEMENT: Having a Facebook account not only allows us to “speak directly” to your customers but it also allows us to see what they think of us, our business and may offer suggestions for improvement. • BUSINESS HUMANIZATION: Put a face, or many faces, to our business. This will allow our current and future customers to see us and know exactly who they’re dealing with. • CUSTOMER ENGAGEMENT: Allows us to engage and invite customers to our business with a variety of marketing initiatives—promotions, and building awareness of events and information that may be of interest to them. Page 1 of 4
  2. 2. TheWebMarketer Facebook 101 Guide • CUSTOMER FEEDBACK: Facebook is a comfortable and user friendly platform that people are happy to use which is why it is a great way to get customer feedback on elements of our business. We can use our Wall to ask questions and see what responses you get. It also gives us the opportunity to speak directly to customers about any of their comments. • ACQUISITION OF NEW CUSTOMERS: Find consumers who we may never have had contact with previously. Facebook has the ability to open up a new world of customers. • DRIVE WEB TRAFFIC: By including a link to our website on our Facebook page, we are encouraging fans, friends or interested parties to visit our website, therefore increasing your web traffic— the more people to your website the better chance to convert them to a customer. • VIRAL MARKETING: Viral marketing is word of mouth on warp speed. Once we get to a certain level of following, our marketing initiatives may have the opportunity to “go viral”.Getting StartedSign Up • Go to Facebook website: • Enter the required information in the sign up form • Click the Sign Up button Page 2 of 4
  3. 3. TheWebMarketer Facebook 101 GuideFinding and Adding FriendsOnce you have created an account, you will want to add friends. You can do this in three different ways: • Search for friends or acquaintances who are already on Facebook. You can enter their name into the search bar. • Invite friends or acquaintances who are not yet on Facebook • Search for Facebook users with similar interests to yours.To find friends, you can type in a name in the “Search” window or Select the “Find Friends” button on thetop bar.To add someone as a friend, click on the “Add Friend” button in the search results pageor click on the “Add Friend” button on their Facebook profile page.When sending friend requests, always add a personal message.A friend request will be sent to the user – you will receive confirmation if they accept your request.Please note: once you add someone as a friend, they will be able to view any information you haveallowed to be accessible to friends – including your photographs. See below for important informationabout Facebook’s privacy settings.Joining Fan Pages and GroupsAs well as adding friends, you can also join fan pages and groups. Fan pages may belong to politicians,businesses, organizations or celebrities. Groups may be created for reasons such as sharing a commontrait or expressing an opinion on a particular topic or item. You should be aware that other Facebookusers will be able to see your list of Fan and Group pages. Page 3 of 4
  4. 4. TheWebMarketer Facebook 101 GuideStatus UpdatesYou can use status updates to let people know what you are doing, what you are planning, what you arethinking, or share interesting information with them.Privacy SettingsTake the time to go through the many privacy settings options. This is an important step, as it is veryeasy to inadvertently reveal more information than you might expect. Use the “How others see you” toolas a way to check how your privacy settings are working.You can divide your friends into different groups – you may have separate ‘Family’, ‘Childhood Friends’and ‘Colleagues’ lists, etc. You can give specific access to (or take access away from) the different listsyou create. For example, you may allow all friends access to your photos with the exception of those onyour ‘Family’ and ‘Colleagues’ lists.To create groups,You can select the “More” link in the “Groups” listing. Also, Facebook will create preliminary groups for you basedon the information you enter in your profile. Page 4 of 4