Lisa Colton's presentation for the NATE pre-conference on using social media in Jewish education, January 2011

1. NATE PRE-CONFERENCE Introduction to Social Media and its Implications for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://bit.ly/natepre

2. PRE-CONFERENCE AGENDA Getting in the “social” groove New rules of the game Facebook Lunch Blogging Twitter Google Docs & Wikis Bonus Tools & Gadgets

3. PRE-CONFERENCE GOALS Get comfortable Get confident Build vocabulary Learn from others & teach others! No apologies Think tachlis and big picture Make the most of the conference! Others?

4. COMMUNICATIONS REVOLUTION

5. COMMUNICATIONS REVOLUTION

7. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

8. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

9. Communal: Supports formation, growth & strength of communities around a particular shared interest.

11. SOCIAL TAGGING

12. Nonprofit Technology Network conference 2010 #10NTC 1008 images, 56 videos

13. SOCIAL TAGGING What you need: Large nametag sticker. Write your personal “TAG LINE”. Grab the small stickers and a pen What to do: Chat with someone. Introduce yourself, learning something about them. Tag them! Write a word on a small sticker and Talk to at least 5 people in 10 min Come back in here when I holler!

14. Tagging people in Facebook updates and photos

15. 5 New Rules of the Game Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change

16. #1 THIS IS AN ATTENTION ECONOMY

17. #2 Listen And… Temple Israel, Memphis Facebook Page

18. … Be Conversational Temple Israel, Memphis Facebook Page

19. #3: BE REAL

20. Voice: Sixth & I Synagogue in DC

21. Make it Personal

22. Who is talking? Why do you want to listen? Do you want to engage? PERSONAL & PERSONALITY

23. Write a status update that has personality and a distinct (and authentic) voice. PERSONAL & PERSONALITY

24. #4: ADD VALUE

25. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio

26. Your Unique Value

27. Your Unique Value Identify a “target audience” Write a “value-added” Facebook status update.

28. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

29. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?

30. Real Life Example

31. Source: Flickr user JYRO

32. Source: Flickr user Rick Neves

33. Source: Flickr user divemasterking2000

34. NEXT SECTIONS Facebook, Blogging and Twitter Why it matters Getting started Build vocabulary How to use it well

36. RELATIONSHIPS

37. Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

38. News Feed

39. Personal Profile

40. Friend Lists & Privacy

41. Listening on Facebook

42. Tagging

43. Tagging

44. Facebook Pages

45. Facebook Pages

46. Facebook Pages

47. What is this Facebook Page achieving?

48. How about these?

49. UserGeneratedContent

50. Facebook Usernames

51. Facebook Groups

52. LUNCH!

53. Blogging Blogger Wordpress

54. Blogging Admin

55. Blogging

56. What’s happening in this blog post?

57. What’s happening in this blog post?

58. Resources to Use Ellen Dietrick- @ellen987 Director of Early Childhood Education, Temple Beth Shalom, Needham, MA Greenfield Hebrew Academy blog: http://www.ghachildhood.com/ Teacher Tom: http://teachertomsblog.blogspot.com/ The Living Classroom (photography!) http://thelivingclassroom.wordpress.com/

61. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag

62. Voice on Twitter

63. Adding Value on Twitter

64. Listening on Twitter

65. Searches on Twitter

68. Example of Hashtags, #JED21

69. Hashtagfor ourconference:#nateseattle

70. Beginners:With Robyn to start your accountNext stage:With Lisa to critique your feeds

71. http://bit.ly

72. Advanced Tools Hootsuite and Tweetdeck: Twitter “dashboards”

73. Twitter Dashboards

74. Want to learn more? Recommended Reading Recommendations: Rabbi List: http://twitter.com/#!/list/synagogue/rabbis Synagogue List: http://twitter.com/#!/list/synagogue/synagogues

75. BONUS TOOLS!

76. Google Docs

77. Google Docs

78. Google Forms

79. Wikis

80. GenBook

81. LotsaHelpingHands

82. Your Favorite Tools?

84. IT’S NOT ABOUT TECHNOLOGY

85. John Fitch’s Steam Engine

86. John Fitch’s Steam Engine

87. WANT MORE? Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”! Express interest here: http://bit.ly/darimedinfo Applications available this spring.