Facebook: Connecting with Constituents, Creating Community
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Darim webinar with guest expert, Andrew Cohen, January 24, 2012
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Facebook: Connecting with Constituents, Creating Community
- 1. Facebook Connecting with Constituents, Creating Community Andrew Cohen January 24, 2012
- 2. Housekeeping Questions Please submit your questions via the chat feature. We will have about 15 minutes for Q&A at the end of the webinar. Webinar Archive: We’ll send you a link to the archived webinar.
- 3. I Am… Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com
- 4. Today... Where does Facebook fit? Pages vs. Groups First Steps Making Connections Facebook Insights Dos and Don’ts
- 6. Why Facebook Matters 800 Million Global Users
- 7. Why Facebook Matters 800 Million Global Users 50% log in daily
- 8. Why Facebook Matters 800 Million Global Users 50% log in daily 160 million users in U.S.
- 9. Why Facebook Matters 800 Million Global Users 50% log in daily 160 million users in U.S. Most popular photo sharing site
- 10. ≠
- 11. JUST PIECES OF A PUZZLE
- 12. A Social Presence Framework Presence Framework Home Base Outposts Passports 50% of time 40% of time 10% of time
- 13. Community Building & Social Share Networking Generate Content Listen Participate Buzz 1 hr 5 hr 8 hr 12 Less Time hr More time Adapted from: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
- 15. Groups vs. Pages “New” Groups Pages Purpose Small groups Mass movements Open, closed or Privacy Always open Secret Vanity URLs Engagement Metrics
- 21. Add an image Post updates Publish! Invite friends Tell fans Promote
- 22. Browse As Page
- 24. Edit Page > Your Settings
- 26. Account Settings > Notifications
- 29. Growing Fans Content, content, content! Promote on your homebase Facebook Ads Track and Adapt
- 30. Posting Principles • Post often: 3+ times/week • Be interesting, engaging • Ask questions • Reply to comments • Say “thank you” • Audience before ask
- 33. Promote On Your Site (Like Button)
- 34. Promote On Your Site (Like Button) http://developers.facebook.com/docs/reference/plugins/like
- 35. Promote On Your Site (Like Button) http://developers.facebook.com/docs/reference/plugins/like
- 36. Facebook Ads
- 38. Insights
- 39. Track And Adapt Insights
- 43. Inline Insights
- 44. In Summary... Audience growth comes from... Content, content, content! Self-promotion (on your website/emails) External promotion (Facebook Ads, etc.) Track and adapt
- 45. Don’ts
- 46. Don’t Be boring
- 47. Don’t Be boring Post too often
- 48. Don’t Be boring Post too often Ask too often
- 49. Don’t Be boring Post too often Ask too often Do too much
- 50. Wrapping Up...
- 51. Final Tips • One piece of the puzzle • Build your home base first • Use Pages not Groups • Build audience before asking • Start small • Analyze and adjust
- 52. Resources Forum One Resources www.forumone.com/facebook-resources Nonprofits on Facebook www.facebook.com/nonprofits Facebook Pages Page https://www.facebook.com/FacebookPages
- 54. Thank You! Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com