LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen - To Be Social


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LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen - To Be Social

  1. 1. For a copy of this presentation visit<br />For Business Success<br />Jonnie Jensen<br />Digital Coach<br />Twitter @jonniejensen<br /> <br />Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.<br /><br /><br />jonniejensen<br /><br />
  2. 2. What is social media?<br />“The Ants have megaphones!”<br />- Chris Anderson "The Longtail”<br />It’s people talking to each other<br />It’s being social on the internet<br />Sharing<br />Referring<br />Raving <br />Bitching<br />Fun<br />Image thanks:<br />
  3. 3. Why is social media good for business?<br />Improve your search results<br />Build your online profile and reputation<br />Targeted visitor traffic to your company website<br />The ability to interact with customers and potential customers<br />Networking increases your reach<br />Directly through your contacts<br />Indirectly through your contacts contacts<br />Increased sales through increased brand awareness<br />
  4. 4. King & Queen of Social Media<br />CONTENT<br />CONVERSATION<br />
  5. 5. How did sales people ever do their job?!<br />Cold calling<br />Yellow pages<br />The Masons<br />Trade Groups<br />Dinner Party<br />Hospitality<br />Chamber of Commerce<br />Referrals<br />Exhibitions<br />
  6. 6. What is the story? <br />May 2003<br />Launched when 5 founders invited 350 people to join<br />Dec 2004<br />1.6 million members, approx 50% from outside USA<br />Dec 2005<br />4 million members. LinkedIn jobs launched<br />June 2006<br />Members kept up to date with connections through live news feed<br />Oct 2007<br />Profile pictures added. Linked members hit 15 million. UK reaches 1m<br />Oct 2008<br />Feb 2010<br />30 million members. UK members reaches 1m<br />60 million members. 11 million in Europe. Over 3 million UK members <br />
  7. 7. What today will not be about<br />Using LinkedIn for job search<br />Using LinkedIn for recruitment<br />Using LinkedIn to stalk people<br />Using LinkedIn to mount hostile take over bids<br />Using LinkedIn to find investors<br />Using LinkedIn to get a promotion<br />
  8. 8. Why LinkedIn?<br />Acquire new customers through online recommendations and word of mouth.<br />Keep in touch with people who care most about your business.<br />Find the right vendors to outsource services you’re not an expert on.<br />Build your industry network—online and in person.<br />Get answers to tough business questions with a little help from your real friends.<br />Win new business by answering questions in your area of expertise.<br />Raise funding<br />Identify mentors<br />Network with peers in your industry for repeat business referrals.<br />Convince potential customers of your expertise by sharing unique blog content.<br />Keep your friends close and your competition closer.<br />...with thanks to Guy Kawasaki<br />image from sissnitz<br />
  9. 9. The rise of LinkedIn – why it works<br />2nd and 3rd level contacts put you in reach of millions of business people<br />People like you like people like you<br />+<br />
  10. 10. It’s No Time To Be Shy<br />Before you get started, write down<br />What are you brilliant at<br />What services you provide<br />Your previous jobs and successes<br />Your professional interests<br />Your ultimate mentors list<br />Who do you want to speak to / meet<br />What do you want from them<br />What can you give them<br />What will be your measures of success<br />Scheduled time each week for your LinkedIn activity<br />
  11. 11. Getting Started<br /><br />Look at lots of peoples profiles<br />Use your real name and email address<br />Do not add contacts <br />
  12. 12. Build a great profile<br />Switch off profile whilst building it<br />Get a great photo<br />Complete 100%<br />Add all jobs and education<br />Use ‘other’ to create descriptive links<br />Write a ‘movie trailer’ about you<br />Create a vanity URL<br />
  13. 13. Use LinkedIn Applications<br />Turn your profile into your professional social media hub<br />Connect your content to LinkedIn<br />Promote your content to LinkedIn audience<br />
  14. 14. Completed Profile<br />LinkedIn applications<br />Get a great photo<br />All jobs and education<br />Descriptive links<br />Vanity URL<br />
  15. 15. Building your network<br />Don’t add anyone until your profile is 100% complete<br />Add your email contacts<br />Add previous colleagues<br />Put a link in your email sig, your business card, everywhere<br />Ask for introductions<br />Download the LinkedIn toolbar<br />Search for people<br />Define what type of people you want to connect with<br />Use the search filter to find them<br />Look to see who they are connected with<br />Look to see who’s else their visitors have visited<br />Join groups and introduce yourself<br />
  16. 16. Bulk Connect to your Contacts<br />Bulk connect to people by clicking Add Connections<br />Use your online accounts or upload a file <br />You cant personalise the invite <br />Create your own invite with link to your page<br />
  17. 17. Personally invite people<br />Use personalised invites unless you know the person well<br />Go to their profile page and click Add Name To Network<br />
  18. 18. Use LinkedIn Search<br />Powerful tool for prospecting targets<br />Name<br />Company <br />Location <br />Industry<br />
  19. 19. Browse other people’s connections<br />See who your connections know<br />The power is in your 2nd and 3rd degree contacts<br />
  20. 20. LinkedIn Recommendations = Trust<br />Build trust through recommendations by others<br />Validate your profile<br />Promotes you on their profile page<br />
  21. 21. Give and you shall receive<br />Give recommendations to your contacts<br />The more you give the more you get<br />It’s a reciprocal thing<br />Don’t lie – what’s the point?!<br />You get to choose the recommendations you show<br />
  22. 22. Raise your profile<br />Update your status<br />Amending your profile notifies all your contacts<br />Participate in LinkedIn answers<br />Be influential in a group<br />Start your own groups<br />Start discussions<br />Participate in other discussions<br />Add value to key influencers<br />Create links to your site and outposts<br />
  23. 23. Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is very dull!<br />Join groups and participate<br />Find prospects – engage them<br />Raise your profile – be an opinion leader<br />Receive group messages immediately or daily digest<br />Set up email rule to alert you of keywords<br />Reply early and keep adding to the conversation<br />Note who else is and see who they are connected with<br />Set up your own group<br />Make sure there is not a successful group already <br />Become a figure head, steer the conversation and orchestrate the members<br />
  24. 24. Tips for successful LinkedIn discussions<br />Watch blogs for what content is being commented on<br />Start conversations in your communities<br />Good for research<br />Invite people to the conversation <br />Generate conversation around your content<br />Do not sell<br />Keep conversation on LinkedIn<br />Offer links to relevant content<br />Be concise<br />Be honest and genuine<br />Give back to the community – share findings with respondents <br />
  25. 25. Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that chooses to attend will automatically promote it to all their contacts<br />Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer<br />Ask attendees to confirm their attendance in LinkedIn event<br />tell them they can meet other delegates in advance<br />
  26. 26. LinkedIn Answers builds your reputation<br />Answer questions to raise your profile<br />Subscribe to your industries Question RSS feed<br />Have your answer chosen to become LinkedIn Expert<br />Post a question if you want industry experts to engage with you<br />
  27. 27. Optimise your settings<br />Public photo – visible to everyone<br />Public profile – display full profile<br />Status visibility – everyone<br />Member feed visibility – everyone<br />Contact settings – receiving Introductions and InMails<br />Invitation filtering – receiving all invitations<br />Private RSS feed – enable<br />Group invitations – receiving<br />Profile updates – yes, notify<br />Connections browse – allow<br />
  28. 28. LinkedIn works – use it<br />Register<br />Have a nose around<br />Pimp your CV<br />Hook up your online content<br />Invite contacts and customers<br />Target prospects and key influencers<br />Use RSS feeds to monitor<br />Participate<br />Image thanks:<br />
  29. 29. For a copy of this presentation visit<br />For Business Success<br />Jonnie Jensen<br />Digital Coach<br />Twitter @jonniejensen<br /> <br />Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.<br /><br /><br />Jonniejensen<br /><br />