Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
Usability testing can help bridge the gap between developers, marketers, and stakeholders. Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule. Usability testing is a great way to help teams prioritize website redesign efforts. In this session, we'll talk about the main types of usability tests and why it's better to usability test before deciding on making changes to the design. By conducting tests early, your team learns what to change. You'll learn what to keep. Usability testing early makes it easier to build the requirements, define the use cases, and even create QA test scripts, because you can drive all those things right off what you saw in the research. It will likely reduce your development costs because you’ll have data to make decisions, instead of driving everything off some strong-willed individual’s opinions of what users need. Pushing your user research as early as possible in the schedule is the best way to get value from your efforts.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
Usability testing can help bridge the gap between developers, marketers, and stakeholders. Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule. Usability testing is a great way to help teams prioritize website redesign efforts. In this session, we'll talk about the main types of usability tests and why it's better to usability test before deciding on making changes to the design. By conducting tests early, your team learns what to change. You'll learn what to keep. Usability testing early makes it easier to build the requirements, define the use cases, and even create QA test scripts, because you can drive all those things right off what you saw in the research. It will likely reduce your development costs because you’ll have data to make decisions, instead of driving everything off some strong-willed individual’s opinions of what users need. Pushing your user research as early as possible in the schedule is the best way to get value from your efforts.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Yo...UXPA Boston
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Your Agile Process
Mark Ferencik's presentation from the UXPA Boston 2016 Conference
The ROI Of User Experience: Consider, Calculate & Measure SuccessUserZoom
We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured?
Join us in a webinar with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX?
Key concepts Susan will discuss in the webinar:
-When and why to consider the ROI of UX
-How to measure the ROI of UX
-The biggest mistakes to avoid in calculating the ROI of UX
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
Empowering Data-Driven Marketers: How UX Research & Usability Testing Can Pos...UserZoom
As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. View this webinar with Jeff Sauro & learn more!
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Learn how to use prototyping and usability testing as a means to validate proposed functionality and designs before you invest in development. SOMETIMES there is a huge disconnect between the people who make a product and the people who use it. Usability testing is vital to uncovering the areas where these disconnects happen. In this symposium you will learn the steps to conduct a successful usability test. This includes tips and real life examples on how to plan the tests, recruit users, facilitate the sessions, analyze the data, and communicate the results.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
Rethinking UX Research - Design4Drupal 2014 keynote presentationPerfetti Media
How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes improve your site?
There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.
It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!
TestHive sahipliğinde gerçekleşen Usability Testing Workshop etkinliğinde kullanıcı deneyimi ve kullanılabilirlik testi üzerine genel bir teorik bilgiye sahip olduk. Sonrasında, card sorting, tree testing, usability testing planlama, usability testing ve usability testing raporlama workshopu yaptık.
Genel olarak şu konulardan bahsettik:
Kullanıcı deneyimi ve kullanıcı alışkanlıkları
Do's and don'ts
Test etikleri
Teste hazırlanma
Senaryo seçimi
Test sonucunu raporlama
Test sonucunu yorumlama
Esra Yalman
Experience Design Consultant at ThoughtWorks
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
Remote usability testing and remote user research for usabilityUser Vision
From User Vision's presentation on remote usability testing describing some of the main methods, challenges, tools and tips for successful remote usability testing for user experience
Live Conversation: Connecting with customers in real timeUserTesting
Live Conversation customers, Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines, have used human insights to build better products and improve user experiences.
Live Conversation helps you to easily get insights from UserTesting’s diverse panel or your own customers through in-depth interviews. Speak to your target audience by conveniently connecting in real time through interactive, live video conversations.
Easily draw insights, observe non-verbal cues, and ask open-ended questions to understand the ‘why’ behind the what. Get connected with your exact buyer in less than 24 hours and dig into areas of interest using seamless video technology that enables you to share screens and receive live feedback.
Learn how to:
Get user reactions to prototypes, messaging and designs in just hours
Quickly explore user sentiment and attitudes
Understand and perfect the customer journey
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Yo...UXPA Boston
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Your Agile Process
Mark Ferencik's presentation from the UXPA Boston 2016 Conference
The ROI Of User Experience: Consider, Calculate & Measure SuccessUserZoom
We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured?
Join us in a webinar with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX?
Key concepts Susan will discuss in the webinar:
-When and why to consider the ROI of UX
-How to measure the ROI of UX
-The biggest mistakes to avoid in calculating the ROI of UX
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
Empowering Data-Driven Marketers: How UX Research & Usability Testing Can Pos...UserZoom
As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. View this webinar with Jeff Sauro & learn more!
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.
Learn how to use prototyping and usability testing as a means to validate proposed functionality and designs before you invest in development. SOMETIMES there is a huge disconnect between the people who make a product and the people who use it. Usability testing is vital to uncovering the areas where these disconnects happen. In this symposium you will learn the steps to conduct a successful usability test. This includes tips and real life examples on how to plan the tests, recruit users, facilitate the sessions, analyze the data, and communicate the results.
Don't focus on buzzy-sounding prescriptive UX processes that require certain methods. UX is fundamentally about what you learn, not how you learn it. It's important to use the right tool for the job. Presented at Triangle UXPA Lightning Talks about UX process in 2015.
Rethinking UX Research - Design4Drupal 2014 keynote presentationPerfetti Media
How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes improve your site?
There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.
It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!
TestHive sahipliğinde gerçekleşen Usability Testing Workshop etkinliğinde kullanıcı deneyimi ve kullanılabilirlik testi üzerine genel bir teorik bilgiye sahip olduk. Sonrasında, card sorting, tree testing, usability testing planlama, usability testing ve usability testing raporlama workshopu yaptık.
Genel olarak şu konulardan bahsettik:
Kullanıcı deneyimi ve kullanıcı alışkanlıkları
Do's and don'ts
Test etikleri
Teste hazırlanma
Senaryo seçimi
Test sonucunu raporlama
Test sonucunu yorumlama
Esra Yalman
Experience Design Consultant at ThoughtWorks
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
Remote usability testing and remote user research for usabilityUser Vision
From User Vision's presentation on remote usability testing describing some of the main methods, challenges, tools and tips for successful remote usability testing for user experience
Live Conversation: Connecting with customers in real timeUserTesting
Live Conversation customers, Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines, have used human insights to build better products and improve user experiences.
Live Conversation helps you to easily get insights from UserTesting’s diverse panel or your own customers through in-depth interviews. Speak to your target audience by conveniently connecting in real time through interactive, live video conversations.
Easily draw insights, observe non-verbal cues, and ask open-ended questions to understand the ‘why’ behind the what. Get connected with your exact buyer in less than 24 hours and dig into areas of interest using seamless video technology that enables you to share screens and receive live feedback.
Learn how to:
Get user reactions to prototypes, messaging and designs in just hours
Quickly explore user sentiment and attitudes
Understand and perfect the customer journey
Remote moderated testing was once out of reach for many organizations -- but not anymore!
Steve Schang of Midwood Usability shares his expert review of and advice for getting the most of remote testing tools.
Contact Steve and his team at MidwoodUsability.com.
Presented at Firecat Studio's monthly UX and Marketing Strategy gathering, Firecat First Friday, in November 2020.
Mobile & Tablet UX | NYU School of Professional Studies | Week 1 (Intro)Liz Filardi
These are my slides for the first week of the class "Mobile and Tablet UX" at the NYU School of Professional Studies. The course is taught online in 4 sessions.
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
Usability Testing for Developers with No BudgetAshley Dzick
Usability testing is a fantastic way to get customer feedback and easy enough to execute that anyone can do it. At this session we'll walk through a very quick introduction to testing, how to test (even with a budget of $0), and run through some case studies of successful tests. Attend the workshop if you’re looking to gather meaningful feedback, develop front-end facing applications, work alongside a UX team, or you’re just interested in learning more.
Useagility Webinar - Automated User TestingUseagility
Click below to see best practices for using automated user testing to get quick, efficient user input. You'll learn:
-How to use automated testing with agile design and development sprints
-How to set up automated studies for optimal performance
-When to use moderated vs. un-moderated testing
-Benefits and comparisons of top un-moderated testing tools: UserZoom, Usertesting.com, Userlytics, and Loop11.
A UX Journey into the World of Early Drug DiscoveryJennifer Cham
Developing new medicines is an extremely challenging process with more than 50% of new medicines failing in late-stage development where the cost is the greatest. One of the main reasons for attrition is insufficient knowledge about the nature of the gene or protein (target) involved in a disease. Scientists in pharmaceutical research and development use diverse data and software applications to aid decision-making for drug target identification and validation.
We have been designing a new web portal to support researchers working within the pharmaceutical industry and academic organisations with the aim to make early drug target identification more efficient.
We will report on how we applied a range of participatory design methods including interviews, observations, sketching workshops, paper prototyping and usability testing to understand how experts carry out the very early stages of drug discovery. We will discuss the challenges of working in this domain and the extent to which standard UX approaches helped us understand what matters for our potential users so we could design and deliver solutions within an Agile framework. We also mention when popular UX methods didn't work in this complex environment and how we addressed these issues.
This work has been carried out via the Centre for Therapeutic Target Validation, a partnership between the European Bioinformatics Institute, the Wellcome Trust Sanger Institute and GlaxoSmithKline. See www.targetvalidation.org
Have you ever wanted to test your website or web app with users, but haven’t been sure which are the best tools and techniques to use to ensure you get the most out of it? Chris Bush walks you through the core concepts of guerrilla usability testing, shows how you can use it in your own projects and shares some of his favourite ideas, tips and tricks for making most of your users’ time.
This slideshow covers.
+ Making your users comfortable and setting up a room for testing;
+ Testing on laptops and devices;
+ Tips and tricks for capturing your notes that can save you hours of analysis time;
+ Bonus section: Testing out early concept work with users.
UserZoom Education Series - Research Deep Dive - Advanced - Task-Based TOL (P...UserZoom
Today you will learn about a method called think out loud. Specifically, you will learn how to conduct a think out loud study with a prototype.
After this session you will be able to:
Know when to use a think out loud study
Know the type of data you can collect with a think out loud
Create a think out loud study in UserZoom
Interpret the results of a think out loud
This was a 4-hour workshop that was given at World Usability Day Colombia. #wudco14
Summary:
Now more than ever is the survival of the easiest. Whether the product is a website or a handheld device, success depends largely on how easy it is to use. Usability testing is one of the most effective for creating an intuitive methods. By observing actual people when they use the product, you can get valuable insights if your design is easy to use. Attendees will learn how to conduct a usability test with end users of a product. This workshop is highly interactive and includes several practical exercises to give participants practical experience.
You will learn:
- How to plan a usability testing study
- How to define the goals and objectives
- Explore options (unmoderated usability testing vs. unmoderated & remote vs. in-person)
- How to recruit the right participants
- How to create tasks (Interview-based vs. predefined tasks)
- How to moderate a usability test
- How to analyze and report the results
How to Effectively Lead a Focus Group by nexTier Product ManagerProduct School
Talking to users can be challenging or intimidating, and running a focus group is one of those tasks which most Product Managers would say is essential in getting real user insights. Traditionally, UX designers and Product Managers have relied on a combination of quantitative data and qualitative insights from focus groups and interviews.
Whether you want to test your user group's response to a new product or changes to modules or features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions.
Tremis Skeete talked about how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
Faster Usability Testing in an Agile World presented at Agile2011Carol Smith
The sheer speed of an Agile project can be frightening to even the most experienced UX practitioner. This talk covers testing in short, quick, repetitive sessions, without sacrificing quality. The presentation covers strategies and techniques that can be used for speeding up traditional usability testing, on-site, remote and Rapid Iterative Testing and Evaluation (RITE) methods. Topics from planning through analysis, and ways to provide useful and usable recommendations to the team will be covered.
Similar to Introducing Live Conversation | Human Insight on Demand (20)
Live Webinar: Healthcare Chatbot DiagnosisUserTesting
As consumers become more and more comfortable digitally sharing their personal information, accessing medical advice or information via an app may soon become the new normal.
To gauge consumers’ satisfaction with the experience of getting a medical diagnosis via a healthcare chatbot, assess the effectiveness of information provided and track consumer sentiments toward using these types of apps in the future, UserTesting ran a competitive benchmarking study of five healthcare chatbot apps: Ada, Mediktor, Your.MD, Symptomate, and HeathTap.
Jacob Smith, Sr. UX Researcher, will be presenting the findings from the competitive benchmarking study.
In this webinar you will:
Uncover best practices, common pain points, and gaps in the healthcare chatbot experience
Learn how people feel about chatbots and how their outlook changes after interacting with one
In this Webinar, Stephen Fleming-Prot, Principal UX Researcher, provides techniques to guide you through the sometimes rough waters of customer experience research in 2019. With executives demanding that their teams connect with customers and build empathy for their users, this webinar gives you actionable tactics to help you expand your cross-functional teams’ methods and approaches for research.
You’ll learn:
Guidance on “mapping” out a plan for 2019
Considerations for the “gear” and tools you need for the journey, including balancing quantitative and qualitative approaches to research
New techniques to help you “navigate” your research needs
Research considerations for dealing with new tech
Tips on ensuring everyone is moving in the same direction - towards a better understanding of, and more empathy for customers
Marketing Edition: How we leverage UserTesting UserTesting
Marketing and Customer Empathy: How we push UserTesting to the limit
User tests can be used to validate a huge array of marketing content—everything from commercials to images to email messages. It can also help you get inside the heads of customers on a wide variety of topics, even sensitive subjects like religion and politics. If you want a fast path to empathy with your customers, this is it.
In this webinar, UserTesting VP of product marketing Michael Mace will share his personal experiences in pushing the UserTesting platform to the limit to validate marketing content, and get fast insights on customer attitudes in a wide variety of subjects. He’ll share what works, what doesn’t, and will share tips on what you can try yourself.
You will learn:
What types of marketing content can be validated
How to set up the tests
Problems to watch out for
How to get insights on sensitive issues that people wouldn’t normally discuss
Product Edition: How we leverage UserTestingUserTesting
As Product Managers, you’re responsible for delivering game-changing products that both delight customers and grow the business. It’s also critical that the product decisions you make get buy-in from key stakeholders, whether it’s from your direct team or executives. Not only that, these decisions need to be made faster than ever before.
In our first installment of the Product Edition Webinar, UserTesting's Director of Product Brian Tran will share a few ways he leverages the UserTesting platform for product discovery and validation, to make decisions quickly and confidently.
You’ll learn how to use UserTesting to:
Uncover key unmet customer needs
Understand the perceived value of your product to determine pricing
Validate and prioritize feature sets
A simple method to make better CX decisionsUserTesting
Did you know that you can learn a lot about your customers and their experience with just a few quick and easy questions? Ann Morey, a longtime researcher and expert user of the UserTesting platform will be joining us to teach you how to conduct mini behavioral interviews to ask all your nagging questions like, “Why do people start using our product?” or, “What do our competitors do for their customers?” and, “Is this problem we’re trying to solve really a pain point?”
These speedy interviews can be conducted using moderated or unmoderated studies, require very little preparation, prototypes, or working digital experiences. Stop guessing and make better decisions today by using this simple method for getting quick answers to fundamental questions.
You will learn:
How to write screener questions to recruit the most suitable participants
What types of questions to ask your users, and when?
How to write questions that prompt helpful responses from participants
How to quickly analyze and share your findings
What's with Apple's latest iPhone ads? UserTesting
Time and time again Apple creates cutting edge, innovative, and impactful advertising campaigns. Their latest campaign featuring the iPhone is no different, except that they've pinpointed a specific target audience to go after: Gen Z and younger.
At UserTesting, we wanted to measure the impact that these Apple iPhone ads have on consumer sentiment and preference for different age groups: specifically, Gen Z vs. Baby Boomers.
Join our webinar with guest speaker and Gen Z expert, Tiffany Zhong, Founder and CEO of Zebra Intelligence along with our very own, Lija Hogan, Director of Strategic Research Services to learn "what's with Apple's latest iPhone ads"?
Product teams are getting better at listening to users and developing a framework of empathy. But how do you effectively translate empathy gained from user research into actionable results?
In this webinar, Archie Miller, Discovery Coach and Chip Trout, Product Design Journey Lead at CarMax will share their tips for coding notes and turning insights into opportunities, solutions, and experiments.
A Webinar with UserTesting: Orchestrating Experiences UserTesting
Customer experiences are increasingly complicated with multiple channels, touch points, contexts, and moving parts all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? In this webinar and accompanying Q&A, you will learn emerging practices at the intersection of design strategy, design research, and service design that help organizations create products and services that deliver sustainable value.
We are excited to have guest speaker, Patrick Quattlebaum (PQ) joining us. Patrick is the co-founder and Chief Customer Officer at Harmonic Design. He’s passionate about bringing creativity and humanity to problem-solving. He is also the co-author of Orchestrating Experiences: Collaborative Design for Complexity. Joining Patrick, we have UserTesting’s own Director of Strategic Research Services, Lija Hogan.
Creating great customer journeys through customer interviews: Real-world advi...UserTesting
Buying a car is one of the most complex customer journeys on earth. From deciphering needs and wants to determining a budget to the actual purchase itself, consumers have a myriad of choices and little reliable information to guide them.
Bradley Miller, Sr. UX Researcher at Autotrader, will describe how he used UserTesting’s Live Conversation to understand the complex and exhausting process of purchasing a car, and how he used those findings to help his company improve its customer journey.
In this webinar, you’ll learn:
How to use ethnographic interviews to get customers to open up about their thinking and the purchasing process
How to use that information to bust customer myths within your organization
Tips and tricks on how to get the most from live interviews
The Streaming Media CX Index: What customers expect from SVOD experiencesUserTesting
With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.
In this webinar, Steve Ricken, Ph.D, UX researcher at UserTesting and UserTesting’s VP Product Marketing, Michael Mace will present the findings from UserTesting’s competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences.
In this webinar, you’ll learn:
How the 5 SVOD companies measure against each other
Which features create frictionless viewing
How a variety of content can be a key differentiator
How relevant content recommendations keep customers coming back
Three Ways Fast Human Insight is Revolutionizing Marketing UserTesting
The time pressure on marketers is relentless. You need to be sure your projects resonate with customers, but often you don't have time for conventional market research studies. Many marketers are using fast user studies to validate their ideas in a few hours. The studies eliminate guesswork, and they give persuasive videos of customer reactions to help educate the company.
In this free webinar, Michael Mace, UserTesting's VP of Product Marketing, will describe how fast human insight is revolutionizing agile marketing. Find out how marketing teams are using human insight to perfect their customer experience in real time.
You'll learn how marketing teams:
Get customer reactions to messages and content in just hours
Quickly explore customer lifestyles and attitudes
Understand and perfect the customer journey
Including sample videos and real-world usage examples, this webinar will teach you everything you need to start applying fast human insight to your daily marketing decisions.
3 Digital Transformation Strategies Driving CXUserTesting
In this Webinar, John Consigli, Director of Customer Experience at Prudential, and UserTesting's Director of Strategic Research Services Lija Hogan will discuss three digital transformation strategies that Prudential is using to drive improvements to its customer experience. Discover why the team chose these techniques and learn about the adaptations they made to unlock the unique value of each of them.
The strategies they have adopted include: Vijay Govindarajan's 3-box model, Google's Design Sprint framework and Eric Gothelf's Lean UX framework.
You'll learn:
How the 3 box model can be used to drive prioritization
What you can do to scale the GV Design Sprint when you don't have 5 days
Approaches to syncing research with Agile sprint cycles
CX goes mainstream: Five trends driving the future of CX UserTesting
Our fifth annual Customer Experience (CX) Industry Survey asked 3,900 professionals across a wide variety of industries how their organizations are managing customer experience and conducting CX research. The responses show that we're in the midst of a sea of change. Optimizing and integrating every customer touchpoint has transitioned from being a cutting-edge advantage to a necessary part of doing business.
In this webinar, Michael Mace, UserTesting's VP of Product Insights, presents the key results from the 2018 Survey Report. Find out how companies around the world are approaching managing CX.
You'll learn:
The hottest trends in CX
The importance of CX to your company's success
Which departments typically drive customer experience
How spending on CX and design is changing
Are companies putting too much weight on analytics and A/B tests?
How human insights focused organizations become CX leaders UserTesting
In this webinar, guest speaker Forrester Analyst Kelly Price, and UserTesting VP of Strategic Services Janelle Estes will discuss why customer understanding driven by Human Insights is the foundation of great customer experience (CX).
To become a CX leader, it is vital to cultivate customer empathy and push more human insights to all edges of your organization. Join us to find out more about various trends in the industry today and key recommendations to facilitate your CX transformation.
You'll learn:
Forrester’s six core concepts that make or break CX leaders
Where some go wrong, shortcomings of typical approaches
How to transform into a human-insights led organization
Real-world success stories from CX leaders
The Banking Mobile CX Index: Insights to improve the mobile banking experienceUserTesting
Banking customers are a special kind of customer—ones who’ve entrusted banks with their livelihood, their security, and their future. It’s not surprising that simply making them happy isn’t enough to drive loyalty.
In this webinar, Mike Mace, VP of Product Insights and Tamara Weinstein, Banking CX Index Lead will present the findings from UserTesting’s competitive benchmarking study conducted with the top three largest U.S. banks: Bank of America, JPMorgan Chase and Wells Fargo.
You'll learn:
- How the top three largest U.S. banks measured up against each other
- Which task was the most frustrating for banking customers
- What factors contribute to loyalty in the minds of banking customers
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureUserTesting
Nordstrom Rack | Hautelook (NRHL), a Nordstrom Company, empowers shoppers through choice and discovery of fashion at great prices. NRHL serves customers with a large selection of merchandise in over 200 Nordstrom Rack stores nationwide, on the web, and through the NRHL mobile app. The UX team supports mobile, web and omni-channel initiatives and has been tasked to implement a customer-centered culture to create a seamless experience for its customers across all touchpoints.
In this webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher cover how UX has evolved at NRHL from infancy to its current state, including the journey of proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.
You'll learn:
- Challenges of building a user-centric culture
- How NRHL leverages UserTesting and other research tools to drive ROI
- How to make the voice of the customer a priority when faced with limited resources
Insights on 2017 cx trends and 2018 predictions webinarUserTesting
In this webinar, Stephen Fleming-Prot, Senior UX Researcher reviews some of the CX trends we saw in 2017 and how they can inform your 2018 research plans. Steve will discuss how different organizational teams are discovering more research options, working better together, and leveraging cutting-edge technologies to make customer experiences better than ever.
You'll learn:
- How to apply a range of research techniques to get the human insights you need
- How more devices means more customer touch points, which means more research is needed
- How human insights are a critical consideration when integrating AI into design
Live Conversation: Cut your customer interview costs by up to 90%UserTesting
Companies that use Live Conversation for customer interviews are finding out that they can achieve much more—and spend a lot less.
You'll learn:
- How to easily conduct interviews across the nation without ever leaving your office
- Cut your interview costs by up to 90%
- Reduce the time needed to schedule and recruit interviews by as much as 80%
Get more done for less money, and do it faster. In this webinar, Janelle Estes, UserTesting's VP of Solutions Consulting, will take you through the math and share real-world details on how you can calculate the savings for yourself. We’ll also share stories from customers using Live Conversation showing how it’s helping their businesses today, and give you their tips and tricks on how to get the most from the product.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. Summary
•Live interviews are powerful, but the process of getting them is awful
•Slow, expensive, complicated
•Live Conversation Takes the pain out of recruiting and scheduling live
interviews
•Automatic, easy, and very fast
•Great for market discovery, prototypes, and quick market insight
4. We’re Growing to Meet Your Needs
•Usability tests are just part of how we’re used
•Human insights on demand
•Everywhere in the organization
•Everytime there’s an important decision
•Higher quality decisions, more successful products on the first try
•Live Conversation extends your reach
5. Live Interviews:
Great Insights, Awful Process
• Real human insights are wonderful
•Thoughts and words
•Non-verbal cues
•Interactive
• The process is immensely painful
•Long lead times
•Difficult targeting
•Logistics & scheduling
• As a result, we don’t get authentic customer
insight for decisions that need it
6. Introducing
Live Conversation
•Live video interviews on demand,
conducted by any employee
•Integrated system
•Automated scheduling and recruitment
works around your schedule
•One business day lead time
•Your exact customer target
•Integrated with your dashboard
7. How it helps you
Product teams
• Discovery interviews
• Test concepts within
a sprint
• Spread customer expertise
Marketing teams
• Marketing messages
• Media campaign
concepts
• Market opportunities
• Consumer attitudes
• A/B tests
UX teams
• Scheduling
• Prototypes and sketches
• Focus on generative work
9. “When recruiting live
participants for Walmart,
Live Conversation
eliminated logistical
nightmares – such as
scheduling, travel time, and
no-shows – and enabled us
to conduct live research in
days, not weeks or
months.”
SapientRazorfish
“The bonus of being able
to run a live test while
keeping the ability to
recruit people easily from
the UserTesting panel is
awesome.”
Udemy
11. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
12. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
13. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
14. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
Participants UT panel for now UT panel or My Recruit
15. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
Participants UT panel for now UT panel or My Recruit
Devices Desktop only Desktop or mobile
16. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
Participants UT panel for now UT panel or My Recruit
Devices Desktop only Desktop or mobile
Participant location Wherever the computer is At home, or anywhere the participant can use a mobile device
17. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
Participants UT panel for now UT panel or My Recruit
Devices Desktop only Desktop or mobile
Participant location Wherever the computer is At home, or anywhere the participant can use a mobile device
What you can show to the
participant
Anything you can display on your computer screen or show
with a webcam (including your face)
Anything you can display in a web page, prototype, or mobile app
18. Live Conversation and Recorded User Tests
Live Conversation Recorded user test
Lead time One business day (start on Mon., interview Weds.) 1-2 hours
Customer interaction Two-way live conversation Pre-set tasks and questions /recorded responses
Time commitment You attend and moderate each session You can do other things while the sessions are being recorded
Participants UT panel for now UT panel or My Recruit
Devices Desktop only Desktop or mobile
Participant location Wherever the computer is At home, or anywhere the participant can use a mobile device
What you can show to the
participant
Anything you can display on your computer screen or show
with a webcam (including your face)
Anything you can display in a web page, prototype, or mobile app
Use cases Prototype and concept tests, interviews, guided usability tests Usability and user experience tests, unmoderated interviews
Both platforms include:
• Demographic controls and screeners
• Recorded video displayed in UT dashboard
• Can make clips and highlight reels
• Automatic scheduling
20. Product Discovery
•Agile development requires extensive customer interviews
•Discover problems, validate your approach
•Challenges
•Hard to find the right customers, last minute cancellations
•Disrupts the sprint
•Result
•Accept “close enough” customers
•Skip the interviews and rely on insiders
21. Discovery Tips
•Schedule the interviews a few days ahead of the sprint
•Get them talking
•What’s your biggest goal for the next 12 months?
•What’s your biggest barrier to accomplishing that goal?
•What keep you up at night?
•How do you tackle that problem today?
•Why?
22. Prototype Testing
•Prototypes confuse people
•Very high fidelity prototypes: “That button’s not working”
•Early sketches: “I don’t understand”
•Live Conversation lets you explain
•Show images and videos
•Share control of your screen
23. Prototype Tips
•Explain to them at the start that you’re showing a prototype (and explain
what that means)
•Give them time to think
•Good questions
•Look at this for a minute, then describe what you think it would do
•If you needed to do (x), where would you click?
•Was there anything you did not like about it?
•Was anything missing?
•Was anything unnecessary?
24. Advice From the Pros
•Create a discussion guide (and use it for taking notes)
•Have visual aids open on your desktop (and store them locally)
•Plug into Ethernet
•Start casual
•Be a parrot. “It looks strange.”
•Count to five
•Don’t lead the witness. “What did you dislike about the website?”
•“Is there anything else should I have asked you?”
26. Remember
•Companies are moving toward continuous human insight
•More than just product usability, more than design
•UserTesting is growing in response
•Live Conversation is part of that evolution
•Make live interviews pain-free and accessible to everyone
•Available now