Advocating for your users is key to project success. Kirsten Burgard and I show how, even developers can accomplish this via our process and case studies.
Integrating Design and Development in Your WorkflowKarl Kaufmann
Integrating design into your workflow boosts team understanding and collaboration, minimizes costly changes, and delivers your client a product much more smoothly.
Contributing to Drupal: It's Not as Hard as it LooksKarl Kaufmann
Drupal, like any open-source project, is dependent upon voluntary participation for its success and survival. You can help the community, build skills, and increase your bottom line by actively helping make Drupal better.
User experience (UX) is the basis for all Web activity, and thus underpins everything we do in Web design and development. Successful projects bake UX in from the ground up, from discovery through planning, iteration, testing and deployment. No matter how beautiful our code may be, of what use is it if it’s irrelevant to our users?
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Short internal presentation I gave to introduce Lean UX at the web agency where I work.
It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.
You'll learn:
- How to transition through through inspiration, ideation, and implementation with a global team
- How to turn “statements of intent” into prioritized user stories.
- How to increase team velocity without sacrificing usability
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
Integrating Design and Development in Your WorkflowKarl Kaufmann
Integrating design into your workflow boosts team understanding and collaboration, minimizes costly changes, and delivers your client a product much more smoothly.
Contributing to Drupal: It's Not as Hard as it LooksKarl Kaufmann
Drupal, like any open-source project, is dependent upon voluntary participation for its success and survival. You can help the community, build skills, and increase your bottom line by actively helping make Drupal better.
User experience (UX) is the basis for all Web activity, and thus underpins everything we do in Web design and development. Successful projects bake UX in from the ground up, from discovery through planning, iteration, testing and deployment. No matter how beautiful our code may be, of what use is it if it’s irrelevant to our users?
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Short internal presentation I gave to introduce Lean UX at the web agency where I work.
It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.
You'll learn:
- How to transition through through inspiration, ideation, and implementation with a global team
- How to turn “statements of intent” into prioritized user stories.
- How to increase team velocity without sacrificing usability
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
Daniel explains how to use participatory design to cut through complexity. Learn useful tactics based on his experience building and growing the UX discipline at Sumo Logic.
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
Design Thinking Process And Strategy For A New ProductUXDXConf
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.
User Story Mapping for Minimum Lovable Productsuxpin
You'll learn:
How to visualize user needs instead of product features
How to make better decisions when prioritizing a UX backlog
How to align sprints with UX strategy
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
Mastering UX Design: Learning the basics for future successAlex Shirazi
When it comes to building software, an awareness of UX design methods is crucial in order to create a seamless interaction between the user and your product. But what is the full scope of UX design? Where do you start and how do you know when that task is done? When do you move onto the next task and what even is the next task?
In this webinar Alex Shirazi, the founder of the UX-focused software firm Phlint, will look at and explain some of the most crucial areas of UX, like user research and testing, visual design, user interface design, and interaction design, as well as delving into some of the hottest issues in each category. Participants will be given the chance to ask questions and gain an insight into the processes and types of software companies in Silicon Valley are using to grow their UX credentials.
In this webinar, you'll learn:
- Which factors have the biggest impact on user experience
- How to approach user research, testing, and design to maximize your efforts
- The hottest trends in UX Design that Silicon Valley companies are using today
Balancing UX Consistency and Developer Productivity in a Design Systemuxpin
You'll learn:
How to structure, govern, and maintain a design system
How to improve design consistency, productivity, and quality with React
How to avoid design debt in short-term and long-term projects
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
Daniel explains how to use participatory design to cut through complexity. Learn useful tactics based on his experience building and growing the UX discipline at Sumo Logic.
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
Design Thinking Process And Strategy For A New ProductUXDXConf
How could you use Design Thinking to find a compromise between users and business needs? How do you balance craftsmanship, communication and commercial awareness, managing external stakeholders?
In this talk, Roberta, Senior UX Designer and Team Leader at Booking.com, will walk you through her strategy to implement a challenging new product that defined her growth as leader in one of the world’s leading digital travel companies.
User Story Mapping for Minimum Lovable Productsuxpin
You'll learn:
How to visualize user needs instead of product features
How to make better decisions when prioritizing a UX backlog
How to align sprints with UX strategy
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
Mastering UX Design: Learning the basics for future successAlex Shirazi
When it comes to building software, an awareness of UX design methods is crucial in order to create a seamless interaction between the user and your product. But what is the full scope of UX design? Where do you start and how do you know when that task is done? When do you move onto the next task and what even is the next task?
In this webinar Alex Shirazi, the founder of the UX-focused software firm Phlint, will look at and explain some of the most crucial areas of UX, like user research and testing, visual design, user interface design, and interaction design, as well as delving into some of the hottest issues in each category. Participants will be given the chance to ask questions and gain an insight into the processes and types of software companies in Silicon Valley are using to grow their UX credentials.
In this webinar, you'll learn:
- Which factors have the biggest impact on user experience
- How to approach user research, testing, and design to maximize your efforts
- The hottest trends in UX Design that Silicon Valley companies are using today
Balancing UX Consistency and Developer Productivity in a Design Systemuxpin
You'll learn:
How to structure, govern, and maintain a design system
How to improve design consistency, productivity, and quality with React
How to avoid design debt in short-term and long-term projects
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
UX BASIS is a process and a set of tools to help your organization engage with your users through the online products that you develop. By building an experience around the user, it will enable you to answer their needs whilst ensuring the needs of your business are also fulfilled.
Evidence based design creates a greater value for your business and also encourages collaboration between your teams and results in knowledge sharing between individuals.
This talk was given at a meeting of web project managers (organised by J.Boye) in May 2010.
Slides from a workshop at The Net Value, Cagliari 03/2016
Your product is perfect and users are stupid. You are developing for a long time, following the perfect idea, your assumptions, you are not wrong… or not?
In this workshop you will understand the foundation of user experience. What UX is, why it is important and how you can start adopting it in your processes.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
The goal of this presentation is to give attendees a deeper understanding of usability testing so they can leverage it in their own work. The material will shed light on what is important to the research buyer and will help the research provider to better understand how to plan, moderate, and report on a usability study. It will also provide information on where they can go to learn more about this very practical qualitative method.
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Designing User-Centered Digital Experiences
Explore the process of designing intuitive and engaging digital experiences during this presentation. From conducting thorough research and analysis to understand user needs and business goals, to creating wireframes, prototypes, and final interfaces, this process is designed to create user-centered solutions. Learn how a focus on the user drives each step and leads to successful digital products.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
1. Becoming
A User Advocate
Kirsten Burgard @uniongal
Karl Kaufmann @karolus
2. User experience encompasses all aspects of
the end user’s interaction with the company,
its services, and its products.
-DON NORMAN & JAKOB NIELSEN, NN/G
3. Introduction
ABOUT KIRSTEN
• Gov Geek
• Drupal Developer at U.S. Department of State
• Founder, Drupal 4 Gov
ABOUT KARL
• Visual Designer-Print/Branding
• Web Design/IA/Content Strategy
• Drupal Site Building/Architecture
4. Why UX?
User experience encompasses everything your organization
does. After all, if we’re not effectively meeting the needs
of our users, we’re missing our (and our client’s) principal
mission.
5. UX-Value Proposition
Correctly aligning user experience goals with your
organizational goals will:
• Enhance your organization’s ability to fulfill its mission
• Enable users to more quickly achieve their goals
• Empower greater community engagement
8. UX≠UI
What does UX actually mean? The various UX roles that a person can
fulfill are plentiful. Some are whole jobs, some whole careers; others are
tactical roles that we all move in and out of.
UX is where developers can impact design by advocating for users.
SOURCE: Erik Flowers http:uxisnotui.com
10. Principles of UX
Considering how broad the field UX encompasses, it’s wise to break it down into segments:
• Useful
• Usable
• Desirable
• Findable
• Accessible
• Credible
• Valuable
SOURCE: Peter Morville, Semantic Studios, http://semanticstudios.com/user_experience_design/
VALUABLE
USEFUL
FINDABLE
USABLE
ACCESSIBLE
DESIRABLE
CREDIBLE
11. Principles of UX-Expanded
USEFUL
As practitioners, we can’t be content to paint
within the lines drawn by managers. We must
have the courage and creativity to ask whether our
products and systems are useful, and to apply our
knowledge of craft + medium to define innovative
solutions that are more useful.
SOURCE: Peter Morville, Semantic Studios, http://semanticstudios.com/user_experience_design/
VALUABLE
USEFUL
FINDABLE
USABLE
ACCESSIBLE
DESIRABLE
CREDIBLE
12. VALUABLE
USEFUL
FINDABLE
USABLE
ACCESSIBLE
DESIRABLE
CREDIBLE
Principles of UX-Expanded
USABLE
Ease of use remains vital, and yet the interface-
centered methods and perspectives of human-
computer interaction do not address all
dimensions of Web design. In short, usability
is necessary but not sufficient.
SOURCE: Peter Morville, Semantic Studios, http://semanticstudios.com/user_experience_design/
15. VALUABLE
USEFUL
FINDABLE
USABLE
ACCESSIBLE
DESIRABLE
CREDIBLE
Principles of UX-Expanded
ACCESSIBLE
Just as our buildings have elevators and ramps,
our web sites should be accessible to people with
disabilities (more than 10% of the population).
Today, it’s good business and the ethical thing to
do. Eventually, it will become the law.
SOURCE: Peter Morville, Semantic Studios, http://semanticstudios.com/user_experience_design/
19. Process
Design Thinking: A framework from which to launch your UX initiatives.
SOURCE: IDEO, Stanford d.school
20. Design Thinking Process
PROCESS OVERVIEW
• WHAT IS? Empathize: framing, interviewing, observing, analyzing
• WHAT IF? Visualize: exploring, brainstorming, creating
• WHAT WOWS? Co-create: building, refining, evaluating
• WHAT WORKS? Iterate: experimenting, testing, implementing
SOURCE: IDEO, Stanford d.school
21. My Process
Empathy for all project members is key—as well as leaving the fear to
be wrong behind. Rapid iteration and close collaboration.
22. Discover
• User and stakeholder interviews—find the actual goal, not a vague
desired result
• Requirements gathering
• Securing buy-in from key stakeholders
• Personas—don’t have to be elaborate, but offer an effective method to
gauge the effectiveness of your product in real-world situations
24. Iterate
• Incorporate research and requirements into prototype
• Use (low fidelity) tools that allow you to rapidly test ideas
• Sprints are excellent methods to generate ideas
• When possible, involve stakeholders here as well.
25. Iterate-Tool Set
SUGGESTED TOOLS
• Paper Templates
• Whiteboard
• Post-Its
• Low-fidelity digital comping tools
N.B. Focus on this stage is rapid generation. Avoid being sucked into
drawn-out processes. If need be, devise sprints or short time limits.
26. Build
• Incorporate your best prototype(s) into your product
• Test repeatedly, and as often as feasible
• Guerilla UX—random testing can uncover valuable insights
• Modularity—use systems that allow for easy modifications
• If major issues are discovered—iterate again!
27. Build-Tool Set
SUGGESTED TOOLS
• Code/Image editors of choice
• Spirit of collaboration—do what you can to break down barriers
between team members (and clients)
• Array of devices the product will be used on
N.B. Allow your builds to be revised, if at all possible. Developing
tunnel vision on a given path can have disastrous consequences.
28. Review
• Functional testing—will the product perform as advertised?
• User testing—getting the project into the hands of actual users is one
of the fastest ways to gauge overall effectiveness
• Security—thorough reviews in real-world cases is essential.
• If major issues are discovered—rebuild and/or iterate!
29. Review-Tool Set
SUGGESTED TOOLS
• Array of devices and browsers to reflect user base
• Account for low bandwidth and other technical challenges
• User testing—make sure the product performs as required, and make
necessary adjustments, if needed.
30. Deploy
• Once major requirements are successfully fulfilled, launch
• Continual attention to users is essential, whether by the client, or
by you. In a constantly changing user landscape, what may have
been clear during discovery may now be cloudy.
• If major issues are discovered—review the project, and adapt
as needed!
31. Deploy-Tool Set
SUGGESTED TOOLS
• Software/hardware of choice
• Analytics observations
• Stakeholder feedback
N.B. The UX process doesn’t stop here—the path is for continual
improvement over the life of the product.
33. UXPA International 2016
• Conference site, built from ground-up in Drupal
• Required custom coding to interact with main site
• Demanding UX-centric user base
• Due to prior experience, no printed program would be used
• Careful balance of performance and features
35. User Flow
Creating visual
flows helps
stakeholders
see the steps
involved, and
anticipate and
resolve issues
before launch.
EVENT
Events with limited
capacity-will confirm if
space available
⋆ Event ID
Slots Available
PRODUCT SELECTION
User selects items for
purchase, membership
discounts applied.
Also able to make group
purchases, if doing for
organization.
Verify if member
(if needed)
⋆ Event ID
Slots Available
BILLING INFORMATION
User enters address,
payment method, other
billing info.
Integration with
payment processor
REVIEW PURCHASE
User presented with
purchase total, ability
to modify at this time.
If OK, user confirms
transaction.
CONFIRMATION
User is presented with
purchase receipt, as well
as e-mail of activity sent
to account.
SIGN-IN/CREATE
ACCOUNT
New users to create
account, existing users to
sign in.
Data to be synched with
UXPA.org
Create ID (new)
Retrieve ID (existing)
USER PURCHASE FLOW
Mulitiple pages or form blocks
USER
User profile on UXPA.org
User identifier (TBD)
PAYMENT
Secure processing on
Authorize.net
User identifier (TBD)
EXTERNAL
Outside of UXPA2016
LEGEND
Content Nodes
View Displays
External Sources
Internal Links
External Links
External Areas
Data Origin ⋆ Track
Data Pull ⋆ Track
ORGANIZATION
Master profile of
organization, allows
group registration and
management of the
organization’s attendees
by one of their managers.
Organization
Organization Category
USER
Main source of data on
particular user
Role
Registered
User identifier (TBD)
36. Data Flow
Visualizing data flows on
complex sites also helps
immensely with coding
and site building.
USER
Main source of data on
particular user
Role
Registered
User identifier (TBD)
EVENT
Node for particular event
⋆ Track
⋆ Time Slot
Speaker
SCHEDULE
Sortable list of events
(date/time default)
⋆ Event
ORGANIZATION
Master profile of
organization, allows
group registration and
management of the
organization’s attendees
by one of their managers.
Organization
Organization Category
SPONSORS
Listing of Sponsors
Organization
SPEAKERS
Sortable list of speakers
(default TBD)
Speaker
CONTENT NODES
Source for Data
USER
User profile on UXPA.org
User identifier (TBD)
VIEW DISPLAYS
Aggregate Reports
EXTERNAL
Outside of UXPA2016
LEGEND
Content Nodes
View Displays
External Sources
Internal Links
External Links
External Areas
Data Origin ⋆ Track
Data Pull ⋆ Track
37. Site Architecture
Necessary,
but often
neglected.
Excellent way
to improve UX
and find
possible
issues, of all
sorts.
HOME
Site Index Page
LEGEND
Level 1 Pages
Level 2 Pages
Sub Pages
Third Party Content
Primary Links
Secondary Links
External Links
Secure Areas
REGISTER
Process landing
page, including
member check.
STAY
Venue, location,
as well as
interactive map
and attractions
SPONSORS
Dynamic
listings of all
levels.
WHY ATTEND
Value
proposition,
general
information
CONTACT
HTML form,
main method to
reach staff
PROGRAM
Dynamically
updated,
sortable by
users
LEVEL 1
Also serve as
navbar links
(global)
Event (N)
Main node for a
particular event.
PointofInterest(N)
Main node for a
particular event.
USER ACCCOUNT
Membership
credentials on
UXPA.org
PAYMENTS
Third-party
processor
WESTIN
Official hotel
Website. Booking
done here.
SOCIAL MEDIA
Links to official
accounts for
UXPA 2016
SUBSETS
Linked from
Level 1 areas
LEVEL 2
Linked from
secondary areas
(footer nav)
LEVEL 3
Incl. third-
Party Areas-off
UXPA2016.org
Registration
Main signup, and
purchase portal.
Pricing
Detailed specifics on
available offerings.
Portfolio Reviews
Information, signup
portal
Team Member (N)
Bio node-info for
presenters and staff.
Speakers
Dynamic listing of all
conference speakers
PRIVACY POLICY
Codified rules
for UXPA 2016
SUBMISSION
RELEASES
Policies for
presenting.
CODE OF
CONDUCT
Rules of event
IMPORTANT
DATES
Static calendar
of events
SUBMIT SESSION
Information and
signup. Removed
when full.
VOLUNTEER
Information and
signup. Removed
when full.
Sponsor (N)
Main node for a
sponsor.
Exhibit
Layout, and dynamic
listing of exhibitors
Temporary Items-
Displayed/hidden
as needed.
43. User-Centered Form Design
Often overlooked, but
critical for sales
conversions. Here,
careful attention paid
to tap areas on selects
and readability on
mobile.
46. UXPA 2016 Takeaways
• Registration is up, helped by an improved user experience
• Mobile experience is enhanced, especially for on-site schedule needs
• Improved integration with surveys and presentations
• Enhanced staff functionality—for registration reports and editing
47. My Process
Empathy for all project members is key—as well as leaving the fear to
be wrong behind. Rapid iteration and close collaboration.
49. Department of Commerce
TAKING FEEDBACK
• The Department of Commerce embarked on a major redesign
that would present a completely different look and feel.
• Enabled a preview of the new content and kept the two sites up
for about a year while input was gathered.
• Use of walk throughs to provide information to users about the new
site–using a process that took user feedback and incorporated it
into the design.
54. Commerce Project Takeaways
USING THE FEEDBACK AND DATA FROM THE BETA TEST, THE DEVELOPERS
REFINED HOW THEY DISPLAYED ITEMS LIKE:
• Line graphing image changed to a bar graph
• Social icons for sharing were added to the left for ease of use
• New icon was added in the interim to remove overlays and better walk users
through the change
• Images were moved to below the fold and additional information was included
• A new feature is greater use of media (videos and images) but again,
below the fold.
56. • Think BENEFITS not features
• Beta test where possible
• Use a MVP when you can
• Understand the user flow
• Develop personas (needn’t be overly detailed)
• And rinse and repeat as needed, since users
& uses change over time (analytics)
Becoming a User Advocate
57. Building Support
• Involving key stakeholders from the start of the process helps
to ensure buy-in.
• In-house success stories help strengthen your case. Supplement
with noted external stories when starting out.
• Making others aware of the process (and what’s involved) raises
your standing within the organization.
• Government initiatives such as the USDS (U.S. Digital Service).
• Empathize that what helps the user ultimately helps you.
58. Most business models have focused on self
interest instead of user experience
TIM COOK, CEO, APPLE
59. Organizations
• UXPA International
• AIGA
• DC Design Thinking
• Local Web and design-related Meetups
• Online communities (Stack Exchange, LinkedIn, for starters)
60. Additional Reading
Suggested Resources
• The User Experience Team of One: A Research and Design Survival Guide (Rosenfeld) Leah
Buley, July 2013
• Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)
(Voices That Matter) Steve Krug, January 2013
• The Design of Everyday Things: Revised and Expanded Edition (Basic Books) Don Norman
Nov 5, 2013
• A Project Guide to UX Design: For user experience designers in the field or in the making
(2nd Edition) (Voices That Matter) 2nd Edition Russ Unger and Carolyn Chandler,
March 2012