This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web sites for their user experience and names the components of user experience.
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
There are many reasons why someone might want to become a UI UX designer. One reason could be to create a better user experience for people using a product.
Another reason could be to improve the design of a website or app. A final reason could be to create new and innovative user interfaces.
There are many reasons why someone might want to become a UI UX designer. One reason could be to create a better user experience for people using a product.
Another reason could be to improve the design of a website or app. A final reason could be to create new and innovative user interfaces.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
This keynote opened the first UX Camp in Melbourne on November 2023. The talk addressed three key themes that have caused concern and anxiety in the practice of UX in recent years: growth of product management, recent redundancies, and the rise of Gen AI. The purpose of the talk was to alleviate these concerns, and inspire the audience in continue to pursue a career in UX.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
UX STRAT Online 2020: Victoria Sosik, VerizonUX STRAT
Demand for UX insights is higher than ever--as UX Researchers, we’ve become “victims of our own success.” While a cause for celebration, with it comes challenges managing bandwidth, prioritizing work, and being viewed as a bottleneck in the design process. For this reason, we began exploring a program to democratize Design Research at Verizon. In this talk, I’ll walk through our approach, our decisions around which types of research to democratize, and how we’re striking the balance between democratization and control. I’ll also reflect back on our early experiences with the program and where we plan to go in the future.
Go Beyond Digital: Elevate Your UX with Service Design ThinkingUXPA Boston
Today, users expect great, consistent experiences with brands – regardless of the context or technology they are using. The entire customer experience, including both offline and digital touchpoints, is what builds customer loyalty.
As UX designers, we often focus too narrowly on the digital experience of the end product. But it’s not all about digital! Widening the lens beyond digital UX to include the entire ecosystem of actions is a much more impactful and meaningful way to design for the user.
Service Design provides a unique, holistic way of considering all touchpoints in the customer journey. And it’s not all that different from the design thinking that UX designers apply to digital products today! Service design uses many of the same principles, design thinking, methods, and tools – just at a much more intersectional and macro-level way.
This session will provide an overview of service design, why it’s important for UX designers, and how to start thinking about it. Using a case study of a non-profit looking to increase customer satisfaction, we’ll explore the challenges, lessons learned, and opportunities that service design provided.
There are key things that will give you a much better chance at success. While these are well documented in numerous books, articles, and videos - there are still many stakeholders that don't subscribe to some basic truths, like: product decisions should be based on evidence, or having dedicated UX Designers on product teams.
Jeremy will go over his top ten questions to ask any team to see if they're heading toward launching a great product experience.
This presentation was originally given @ Refresh Dallas on 2/12/15
Putting the "User" back in User Experience (Dallas Techfest Edition)Jeremy Johnson
If you ask an organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building software - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
There are many reasons why someone might want to become a UI UX designer. One reason could be to create a better user experience for people using a product.
Another reason could be to improve the design of a website or app. A final reason could be to create new and innovative user interfaces.
There are many reasons why someone might want to become a UI UX designer. One reason could be to create a better user experience for people using a product.
Another reason could be to improve the design of a website or app. A final reason could be to create new and innovative user interfaces.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
This keynote opened the first UX Camp in Melbourne on November 2023. The talk addressed three key themes that have caused concern and anxiety in the practice of UX in recent years: growth of product management, recent redundancies, and the rise of Gen AI. The purpose of the talk was to alleviate these concerns, and inspire the audience in continue to pursue a career in UX.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
UX STRAT Online 2020: Victoria Sosik, VerizonUX STRAT
Demand for UX insights is higher than ever--as UX Researchers, we’ve become “victims of our own success.” While a cause for celebration, with it comes challenges managing bandwidth, prioritizing work, and being viewed as a bottleneck in the design process. For this reason, we began exploring a program to democratize Design Research at Verizon. In this talk, I’ll walk through our approach, our decisions around which types of research to democratize, and how we’re striking the balance between democratization and control. I’ll also reflect back on our early experiences with the program and where we plan to go in the future.
Go Beyond Digital: Elevate Your UX with Service Design ThinkingUXPA Boston
Today, users expect great, consistent experiences with brands – regardless of the context or technology they are using. The entire customer experience, including both offline and digital touchpoints, is what builds customer loyalty.
As UX designers, we often focus too narrowly on the digital experience of the end product. But it’s not all about digital! Widening the lens beyond digital UX to include the entire ecosystem of actions is a much more impactful and meaningful way to design for the user.
Service Design provides a unique, holistic way of considering all touchpoints in the customer journey. And it’s not all that different from the design thinking that UX designers apply to digital products today! Service design uses many of the same principles, design thinking, methods, and tools – just at a much more intersectional and macro-level way.
This session will provide an overview of service design, why it’s important for UX designers, and how to start thinking about it. Using a case study of a non-profit looking to increase customer satisfaction, we’ll explore the challenges, lessons learned, and opportunities that service design provided.
There are key things that will give you a much better chance at success. While these are well documented in numerous books, articles, and videos - there are still many stakeholders that don't subscribe to some basic truths, like: product decisions should be based on evidence, or having dedicated UX Designers on product teams.
Jeremy will go over his top ten questions to ask any team to see if they're heading toward launching a great product experience.
This presentation was originally given @ Refresh Dallas on 2/12/15
Putting the "User" back in User Experience (Dallas Techfest Edition)Jeremy Johnson
If you ask an organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building software - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
At Techstartupday 2013 we gave a workshop on the importance of digital product design for startups and digital product managers. Together with Ontoforce we presented a behind the scene case study about the process of designing and building the Disqover platform.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
This is the slidedeck I used for my talk about UX for the 2016 cohort of Venture for Canada at Queen's University, Kingston, ON. In it, I go over what I've learned about UX over the past 3 years, including a brief history of UX, a look at the design landscape today, and a glimpse into what we can expect in the future. I followed this talk up with a quick hands-on workshop on UX design.
If you feel like this is something your organization or team can benefit from, feel free to reach out to me to coordinate something!
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkJeremy Johnson
While design is becoming ever more important in the business world, we’re at a crossroads where if we can't connect customer understanding to actionable themes or business results we’re going to lose our seat at the table. Customer Experience professionals need to become masters at blending customer, business, and technology to give teams a clear path ahead.
Key Takeaways
1. CX Pros need to get really good at understanding design, business AND technology
2. CX Pros need to get good at connecting customer insights to tangible features and products
3. CX Pros need to help design teams connect to business teams in an effective way
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Originally given at the Big Design Conference #bigd16
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
It's About Time - Lightning talk for UX DesignersJeremy Johnson
Before designing for the Apple Watch (or any smart watch), you should know the history around the medium you're designing for. This was a quick 5 minute talk on some of the basics of what makes a watch tick.
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.
Putting the "User" back in User ExperienceJeremy Johnson
If you ask a organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building products - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
"Mantras of startups: "fail fast", "move fast and break things", "keep shipping" - these are all great slogans, but unknown to many - these are really all about learning. It's about getting things in front of your customers early, and often. Watching - and learning. Finding what ideas were not quite as brilliant as you once thought - and finding this out as fast and cheap as possible.
How are modern product teams making this happen? Where does User Experience and customer research fit in this model? Taking from Agile, Lean, and User Centered Design - this talk will go over the build-measure-learn process, and how you can start to shape your organization to move fast, without leaving your customers behind."
Failing Fast & Learning Along the Way - Big Design 2013Jeremy Johnson
Mantras of startups: "fail fast", "move fast and break things", "keep shipping" - these are all great slogans, but unknown to many - these are really all about learning. It's about getting things in front of your customers early, and often. Watching - and learning. Finding what ideas were not quite as brilliant as you once thought - and finding this out as fast and cheap as possible.
How are modern product teams making this happen? Where does User Experience and customer research fit in this model? Taking from Agile, Lean, and User Centered Design - this talk will go over the build-measure-learn process, and how you can start to shape your organization to move fast, without leaving your customers behind.
This talk was given at Big Design 2013 #bigd13
Early on as a Designer I had the privilege to work with some big brands, like: Verizon, Mission Foods, Nokia, and Sabre. Most of my projects were rooted in web applications. Which I loved, and was more than happy to work on as a UX Designer. But some designers took other paths, working on e-commerce sites, or perhaps lead generation. What has been hard to find recently is someone who's done both. I know I didn't know e-commerce to the degree I needed to when starting at GameStop - but learned quickly - luckily I've had some good teachers over the last couple of years.
Now talking about channels, bounce rate, A/B testing, conversion, SEM/SEO in the norm. And as I loved designing applications, I find equal interest in what makes people shop and (hopefully) eventually buy.
I recently gave this short presentation to a group of designers - a 101 on getting your interface to sell
Android vs iPhone - Differences in UI Patterns and DesignJeremy Johnson
While using Android over the past couple of weeks i’ve noticed some things when comparing my top apps to iOS. Both iOS and Android, in different cases, choose different UI elements to do different things. I wanted to catalog some of them here.
Overall I’d say that mainstream Android apps have improved over time, and in many cases (Spotify, Evernote, NPR, and Amazon) I liked the Android versions better. Also with design trends moving to blocky designs and flat colors (like Windows 8) - Android looks more modern in a side-by-side comparison to its iOS counterpart.
If anything this shows that there are very few standard patterns that are used 100% of the time on each OS, but there is risk of confusion from someone expecting one thing - like they have an iPad tablet, but an Android phone - and getting different results when switching between devices.
Fail Fast, Learn Fast, Move Fast: My UX journey to move fasterJeremy Johnson
We've all heard about the Lean Startup, and now Lean UX. This is a intro into how I've been using these methods to speed up the UX process, and work better within product teams.
Designing for Sensors & the Future of ExperiencesJeremy Johnson
Are you ready for the next ten years? Wireframes and prototypes may not be enough. Jeremy will take you on a tour of what Design problems of the future look like, from designing for sensors to walls of screens.
With the advent of sensor-based technology, we are designing more for gestures and voice commands. How do we interact in space without tactile feedback? How do we design for universal gestures?What does a future full of screens and software look like? When everything is an interface, and hardware disappears - and what are the tools and methods to tackle this design problems?
As Android gains ground, iOS may not be enough for some brands. And with limited budgets and development constraints, sometimes you can't give your app the full "Android Treatment" it should deserve. I've put together a mini guide to go over some common ways to get your iOS app over to Android, while keeping it consistent (mostly) with today's Android patterns.
Kinect is moving from a gaming device to a new way to interact with our digital world. While touch has taken a disproportional amount of our attention, we're seeing a flood of devices that use sensors to collect feedback from the world around us. And the Kinect is the mother of all sensors with a high visual resolution, audio, and advances in areas like face detection - how would our would look if we focused on gesture and sensor designs?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
8. User-centered design can be characterized as a
multi-stage problem solving process that not only
requires designers to analyze and foresee how
users are likely to use a product, but also to test
the validity of their assumptions with regard to
user behavior in real world tests with actual
users. Such testing is necessary as it is often very
difficult for the designers of a product to
understand intuitively what a first-time user of
their design experiences, and what each user's
learning curve may look like.
http://en.wikipedia.org/wiki/User-centered_design
User-Centered Design
19. “At Nike, a large and well-resourced design function
reports directly to CEO, Mark Parker, who early in his
tenure was a designer himself.”
“Using human-centered design methods,
inspiration for the company’s signature products is
drawn directly from its cadre of famous and not-so-
famous practicing athletes, with whom the
designers directly interact to devise authentic
performance innovations and style updates.”
http://blogs.hbr.org/2014/04/design-can-drive-exceptional-returns-for-shareholders/
20.
21. "The datacenter has not yet had it’s ‘iPhone moment’, but it will
soon. The user interface on the iPhone transformed how we
interact with mobile devices. As a company, we’re going to
make that happen in the datacenter."
https://mesosphere.com/2014/12/03/mesosphere-acquires-h1-studios/
39. “IBM Design emerges as the new standard-setter for
user experience. Hundreds of designers and interface
developers start to transform the development process
through deeper understanding of the people who use
IBM products and how they use them.”
http://www.ibm.com/smarterplanet/us/en/innovation_explanations/article/phil_gilbert.html
46. After the TV
Source: @kpcb @johnmaeda @heif #DesignInTech
http://kpcb.com/design
Before the TV After the PC
and Laptop
In the age of Mobile ...
Tech is no longer for Tech-ies, because Mobile is for Everybody (Right) Now
The smartphone revolution brought design’s value into the foreground. We want to do in our palm, while walking, what we used to do
on a big screen while sitting down at a desk. The interaction design challenges presented by that shift are huge.
21
47. Source: @kpcb @johnmaeda #DesignInTech
Text
22
8AM 4PM
once in
the morning
once in
the evening
User Experience matters so much, because we are Experiencing so much.
A pain point can become a “pain plane” on mobile. That’s a lot of ouch.
150 unlocks = checking your phone every 5.6 minutes
one interaction, one “ouch” just two ouch points
The mobile paradigm should be thought of as “the always with you and in your face” paradigm. For that reason, a bad design will not just hurt
once, but the hundreds of times you might use the bad design in a single day. That’s a lot of unnecessary “ouches.”
http://www.kpcb.com/internet-trends
48. Design is a cost.
To leverage design successfully in tech, don’t spray design on at the end.
B E G I N N I N G M I D D L E E N D
D E S I G N AT T H E V E RY E N D
( o r “ C O S M E T I C S U R G E RY ” )
D E S I G N A S “ B A K E D - I N ”
$
$ $ $ $
DES I GN
Start with design, rather than just end with it.
an investment.
Source: @kpcb @johnmaeda @wsj #DesignInTech
http://blogs.wsj.com/accelerators/2014/02/21/john-maeda-three-principles-for-using-design-successfully/
13
64. Insights &
Opportunities
Data Analysis
Revealing Reality
Observe to understand
Contextual InquiriesStakeholder Interviews
We observe your users in their “habitats,” whether that’s an office, a
home, or a shopping mall. We have a proven methodology that
uncovers what drives your users, so we can create innovation that fits
their lives.
65. “I read a user manual once”
“I’ve watched some videos”
“I’ve sat with actual users”
“I read the Marketing Research”
“I once had that job” “I’ve had users in the lab”
67. User experience cannot exist without users. Creating user interfaces
involves intricate and complex decisions. User research is a tool that can
help you achieve your goals.
Even the most well thought out designs are assumptions until they are
tested by real users. Different types of research can answer different types
of questions. Know the tools and apply them accordingly. Leaving the user
out is not an option.
UX - U = X
69. “Investing in user research is just about the only way to
consistently generate a rich stream of data about customer
needs and behaviors. As a designer, I can’t live without it. And
as data about customers flows through your team, it informs
product managers, engineers, and just about everyone else. It
forms the foundation of intuitive designs, indispensable
products, and successful companies. So what are you waiting
for? Go listen to your customers!”
- Ventures
71. “Meeting ever-increasing consumer expectations requires senior
executives to place design at the center of business strategy.”
“What a user-centered approach enables companies to do is to take
insights into the consumer decision journey and the marketplace and
convert them into products and services customers actually want…
In the new competitive marketplace, designing “usable” is just table
stakes. Customers now expect products and services to be not only
usable but also useful and desirable.”
http://www.mckinsey.com/insights/marketing_sales/what_every_executive_needs_to_know_about_design
72. “Users should be a part of the design
process from the very beginning to help
validate concepts and refine final direction.
Your team needs to be open to
experimenting and taking risks and then
quickly learning and iterating…”
http://www.mckinsey.com/insights/marketing_sales/what_every_executive_needs_to_know_about_design
73.
74. “A success indicator for an
entrepreneur is not about how
hard you work, it's about how well
you know your customers”
- Ben Horowitz
77. SXSW: Lean Startup for Big Brands
“…In actuality, there is never a guarantee that customers are
going to get excited when a new product is brought to market.
In our work, we employ a number of tools to eliminate that
uncertainty as much as possible, often through consumer
research or validation testing…”
“…while a startup has nowhere to go but up, known
companies risk brand erosion with the release of a
substandard product to the market. We encourage clients to
distill innovations to the most valuable, tangible, and
deliverable attributes for initial launch but not to compromise
on the intended experience…
…Overtime, the company can add features and
functionality, but the overall experience begins and
remains excellent.”
http://designmind.frogdesign.com/blog/sxsw-lean-startup-for-big-brands.html
78. “I can launch this
app in three
months”
“This solution will
launch in 18 months”
vs.
82. “The company, for example, did a study of 8,292 people in
eight cities, examining morning routines.”
“With this data in hand, Ikea came up with a freestanding
mirror that has a rack on the back for hanging clothes and
jewelry. The Knapper…”
“Even surveying 8,292 people doesn’t always get you the right
answer. The problem is that people lie. Ydholm puts it more
delicately. “Sometimes we are not aware about how we
behave,” he says, “and therefore we can say things that maybe
are not the reality. Or it could be that we consciously or
unconsciously express something because we want to stand
out as a better person. That’s very human to do it like that.””
http://fortune.com/ikea-world-domination/
83. I have some ideas… But I need to validate
them with our users so that I can make an
informed decision.
87. “Agile methods like Scrum and XP
both rely on a close and collaborative
relationship and continual
interaction with the customer – the
people who are paying for the
software and who are going to use
the system.”
http://swreflections.blogspot.com/2012/02/agiles-customer-problem.html
90. http://scaledagileframework.com/ux
“…a small, centralized UX design team who
provides the basic design standards and
preliminary mock-ups for each UI, but the teams
have team-based UX implementation experts for
the implementation.”
91.
92.
93. “…methodologies like Scrum — have no mechanism
for determining if they’re building the right feature and
whether that implementation is designed well and/or
worth improving.”
http://www.jeffgothelf.com/blog/agile-doesnt-have-a-brain/
98. “MVP should be a polished slice of
your experience, that meets the basic
needs of your customers.
By launching you’ll learn what they do
with your product - and use that
learning to prioritize enhancements
going forward”
101. A throwback to their days with Jeff Bezos
at Amazon, projects are assigned to "two
pizza teams," groups of engineers small
enough for them to be fed on two large
pies. "We want the team to be flat and
allow everyone to communicate with
each other," Rajaraman says.
http://www.fastcompany.com/1811934/walmartlabs-brings-two-pizza-team-startup-culture-walmart-empire
118. “fail fast” is actually better
framed as “experiment fast.”
The most effective innovators
succeed through
experimentation.
http://www.uxbooth.com/articles/fail-fast-fail-often-an-interview-with-victor-lombardi/
- Victor Lombardi
120. Freeman John Dyson FRS is an English
American theoretical physicist and
mathematician, famous for his work in
quantum electrodynamics, solid-state physics,
astronomy and nuclear engineering.
121. “Say something about failure in experiments or
businesses or anything else.
What's the value of failure?”
http://www.wired.com/wired/archive/6.02/dyson.html?pg=7&topic=
1998
122. “You can't possibly get a good
technology going without an
enormous number of failures. It's a
universal rule. If you look at
bicycles, there were thousands of
weird models built and tried before
they found the one that really
worked. You could never design a
bicycle theoretically. Even now, after
we've been building them for 100
years, it's very difficult to understand
just why a bicycle works - it's even
difficult to formulate it as a
mathematical problem. But just by
trial and error, we found out how to
do it, and the error was essential. The
same is true of airplanes.”
123. “So you're saying just go ahead and try stuff and you'll
sort out the right way.”
“That's what nature did. And it's almost always
true in technology. That's why computers never
really took off until they built them small.”
124. “Why is small good?”
“Because it's cheaper and faster, and you can
make many more. Speed is the most important
thing - to be able to try something out on a
small scale quickly.”
125. “Fail fast.”
“Yes. These big projects are guaranteed to fail
because you never have time to fix everything.”
1998
126. “fail fast” is actually better
framed as “experiment fast.”
The most effective innovators
succeed through
experimentation.
http://www.uxbooth.com/articles/fail-fast-fail-often-an-interview-with-victor-lombardi/
- Victor Lombardi
127. Design is an investment, and has proven success
Product decisions should be based on evidence
Small teams should work together to improve metrics
129. 1. Determine a product-market fit by seeking signals
from communities of users.
2. Identify behavioral insights by conducting
ethnographic research.
3. Sketch a product strategy by synthesizing complex
research data into simple insights.
4. Polish the product details using visual representations
to simplify complex ideas.
130. ““Before we deal with world domination, let’s back up.” I
help people walk back up the ladder to get to: Who’s the
user? What problem are you solving for the user? Does
your proposed solution actually solve that problem—
and how can you answer that? Then, how can you
answer that faster?”
http://how.co/the-right-questions-to-ask-before-you-build-software/
132. Insights &
Opportunities
Data Analysis
Revealing Reality
Observe to understand
Contextual InquiriesStakeholder Interviews
We observe your users in their “habitats,” whether that’s an office, a
home, or a shopping mall. We have a proven methodology that
uncovers what drives your users, so we can create innovation that fits
their lives.
133. Generate
New Concepts
User-Validated
Concept
Validate Concepts with Users
We put insights into action, developing concepts for innovation based
on what we understand about your audience. We create a grounded
vision for the product and design principles to guide it through the
process of being designed and built.
Focused Innovation
Bring the solution into focus
1
134. Building & Evolving
Design & develop user-centered software
Launch
Analytics &
Digital Marketing
Development Testing
Iterative
Releases
User Stories
Our cross-functional team of designers and developers works together
to iteratively design, build, test, and validate features that scale and
evolve to meet tomorrow's challenges.
Design
150. “A well-made product is
not enough. A successful
product must meet the
needs and aspirations of
its users”
IDC Report
Building Experience-Driven software:
Insights for Modern Application Development