Product Management in the shadow of User Experience creation Process by Maher Jilani- Plexable at Product folks Meetup in Amman, Jordan

2. Product Management in the shadow
of User Experience creation Process
The roadmap to a successful MVP

3. Safety directions

4. The Parking Lot

5. Safe House

6. What will this cover
• It's not my job (The beginning of the UX industry).
• User experience is the entire product production process
• UX: Product process VS Service Process
• Opinions, science VS research (When can you have an opinion)
• Low fidelity wireframes VS High fidelity wireframes (What's are the differences and does it matter)
• Don't go to market strategy (Have something solid to test with or don't test)
• The most powerful thing in the world (Idea and idea stage)
• If something didn't work, is it because it doesn't work? Or is it just you?
• The safe zone approach in MVP VS Creative/innovative approaches.
• Best way to take approach. (Think in steps, wizards and patterns.)
• Testing, Injecting-Removing features and observing behaviors. (What people think doesn't matter, it's what they do -at
this stage)
• The one man show thing, big teams and the big small ones.

7. Schedule
• Me Talking 7:00 - 7:50
• Break (And prayer) 7:50 - 8:05
• Back to me talking 8:05 - 8:40
• Questions and answers 8:40 - 9:00
‫-للمصلين‬ ‫صالة‬‫المغرب‬‫الساعة‬٨ :٠٠

8. Maher Jilani

9. It’s not
my job.

10. PM = UX Designer?

12. What does user
experience designers do?

13. –A UX designer at the beginning of a new service project
“Alright.. So, Sup?”

15. Normal UX process for Service

16. We take someone else's vision
and make it a reality ~As a team
The best way possible.

17. Does user experience process
for “service” count on the project
budget or requirements?

18. The most powerful thing
in the world.
Techniques

19. Putting Facts, requirements and design
approach into context (Intuitively).

20. Most powerful
wireframing tool
At the beginning

23. Study your prototype.
Enhance the hell out of it.
Make it a process.
Do not go to market unless you’re ready.
(The main war between UX and PM)

24. Things to consider building
Before go to market
• Gigantic user research (Real Data)
• A very well studied prototype (And product to be)
• Zero Ego
• Consistent Brand (Let’s talk personalities)
• Testing tools

25. Safe design (and experience)
approach VS Full creative and going
outside the box, one.
If it’s tested on millions of users and it’s working…

26. Can a design approach
changes the game?
For the better or worst? Think in steps, wizards and patterns.

27. MVP IS OUT!
Let’s see what happens.

28. What people think doesn't matter, it's
what they do ~At this stage
Observe, and start injecting, removing features. Other words, Pivot.

29. So..
You think you’re the next Steve jobs…
The one man army, thing. When does it work?

30. The small teams that
beats big teams
Why stay a small powerful team.

31. If something didn't work (Well or at
all); is it because it doesn't work?
Or is it just you?
A/B Test the hell out of it. Don’t stop.

32. Doubt everything.
Research and analyze
Everything. It works.
It’s alright to be scared. Be very scared AND DO IT.
Remember

33. Good analysis of your competition can
give you a HUGE amount of
information to process.
Remember