This document discusses 4 free tools to help develop an impactful and relevant keyword list: SEMRush, Alexa, Google Adwords URL search, and Google Adwords. It provides details on how each tool can be used, such as using SEMRush to see top keywords a domain ranks for and Alexa to see keywords driving traffic to a site. The document recommends using these tools to build a comprehensive keyword list with low competition and back it up with data. It concludes by offering keyword development services from Marketing Works.

1. Strategic Keyword Development:
4 free tools to help build an impactful,
relevant keyword list

2. Agenda
• SEMRush.com
• Alexa.com
• Adwords.google.com URL search
• Adwords.google.com
To learn more about keyword development,
visit our blog @ www.marketing-works.net/blog
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3. semrush.com
• SEMRush allows you to enter a domain and view ten of
the top keywords it ranks for, organically, and what
Adwords it is currently using.
• It shows the keyword, position in search results, traffic
percentage, competitors and other useful information,
especially if you are going to use cost-per-click (CPC) for
your website.
• It also shows what URL on the site ranks for the specific
keyword.
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4. semrush.com
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5. Alexa.com
• Aside from just giving you your traffic score, Alexa also
gives you the chance to see keyword queries that bring
a high percent of traffic to a particular URL.
• Go to the Site Info tab and enter a URL. Once you Get
Details, go to the Search Analytics tab to see top
queries driving traffic to the site, and keywords that are
on the rise / decline.
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6. Alexa.com
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7. adwords.google.com URL search
• Go to the Columns drop down menu and check
Extracted From Webpage. Then you will find that if you
entered domain.com/services, the results focus on that
particular page from the domain, and not the domain
homepage.
• For other specific pages on the site, you can pin down
the keywords that AdWords recognizes from that page.
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8. adwords.google.com URL search
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9. adwords.google.com
• Search specific keywords/phrases
• Get suggested keyword ideas
• See average monthly number of global and local search
queries for each keyword/phrase (set by country and/or
language)
• See level of competition (high, medium, low) for each
keyword/phrase
• Access to approximate CPC and high level local search
trends
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10. Adwords.google.com
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11. Using this information you can build a
comprehensive list of impactful, relevant
keywords with low competition and have
the data to back it up.
Need a keyword development pro? Marketing Works can help. Contact us at
614.540.552 or info@marketing-works.net to see how leveraging our
expertise can benefit you.
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12. Jess Hellmich
hellmichj@marketing-works.net
614.540.5520