The document provides strategies for optimizing social media in event marketing, emphasizing the importance of setting clear goals and monitoring engagement through event hashtags. It advises selecting the appropriate channels and designating a social media leader. For further details, it references the website socialmediamodels.com.

1. Optimizing Social Media
For Event Marketing

2. Development
Create a Strategy

3. Goals, Goals, Goals

4. Monitor
Event #hashtags and where your attendees are engaging the most

5. Choose the right channel

6. Designate a social
media leader

7. Create and share
an event hashtag

8. For more information visit
socialmediamodels.com
via: nimlok chicago