LinkedIn provides businesses with a window of opportunity to reach potential prospects

1. Optimizing LinkedIn for
Business

2. According to Hubspot, 53% of B2B marketers have
acquired a customer through LinkedIn compared to
22% for B2C
83% of B2B Marketers utilize LinkedIn
81% of LinkedIn users belong to at least 1 group, while
52% participate in discussions
79% of users are 35 years old or older
31% of American adults w/ HHI of $100,000+ use
LinkedIn compared to 16% for all American adults
65% of journalists have used info on LinkedIn as
research material
LinkedIn: Facts for Businesses

3. Profile completeness
Who do you follow?
Employees on LinkedIn
Building connections
Join relevant groups
Linking your profile
Categorize your contacts
Network after events, tradeshows etc.
Recommendations
Tips for prospecting

4. Make sure your profile is complete as well as your
company page
Have a customized LinkedIn URL with your name
before someone else does.
Use the Profile Headline
Maximize keywords in your compelling summary
Maximize keywords in your interests
Profile Completeness

5. Make sure you are following your clients and your
clients’ customers as well as your potential prospects.
In addition to connecting with your employees, make
sure your employees are utilizing LinkedIn as well.
One site suggested that there should be at least one
employee on LinkedIn that reaches out to a lot of
connections
Who are you following? And where
are your employees?

6. Stay on top of your current clients, use tags to
connect and classify your clients so that they are
visible in your network
Connect with prospects right after your first contact
with them
Join groups that your target audience is interested in
Join local groups related to your prospects’ industries
Building Connections & Joining
Groups

7. Share updates that offer value to clients and
prospects
Share updates from company profile
Link your profile to your blog and website
Share your LinkedIn status with Twitter
Status updates & linking your profile

8. Tags are found in the Contacts section of LinkedIn
Categorize your connections

9. Immediately connect with those you meet at
tradeshows or any networking events
Give recommendations and referrals and ASK for
them
Networking!

10. Outlook Social Connector: FREE
Links and sends automatic updates of your email
connections’ activity
People pane
Contact card
LinkedIn for Outlook

12. 1. Access to more search
2. More detailed profile info
3. InMails are response guaranteed
LinkedIn Premium: Business
membership