1. Event Marketing 101 Bruce B. Barker 3785 Panthers Den Court Concord, NC 28027 bbarker@od-fr.com 704.796.1818 (c)

2. Companies of all sizes and business sectors use Event Marketing for a Competitive Advantage to Build Business!

3. Event Marketing 101 A successful Event Marketing platform will: Build your Business Build your Company Image and Awareness Improve Customer Relationships Be Visible and Aggressive Be a Cost Efficient Return On Investment

4. Event Marketing 101 Formula for Event Marketing success: Align with an Experienced, Disciplined, Event Marketing Professional Establish clearly Defined and Measurable program Goals and Objectives On-Board all Company Functions early on Create an internal and external Program Information Flow process Measure results against Defined Objectives

5. Event Marketing 101 Why Events as a Marketing Platform? Events create a customizable Promotional Umbrella with a unique “Sizzle” in your industry Events create a Visible Platform for Company Differentiation and Competitive Advantage Events create a Unique Opportunity to Market your Products and Services Events create impactful ways to Reach your Target Customer and DriveBusiness Results

6. Event Marketing 101 Building a Strong foundation… Events are unique and should be treated as such to capture Company Executional Commitment, Sense of Ownership and Accountability Events should be introduced internally in “Special Event Fashion” to create Excitementand clearly define Objectives and Expectations, dramatically increasing the chances of success Here’s why…

7. Event Marketing 101 Successful Event Marketing platforms… Create excitement throughout the organization Encourage creativity and flexibility Enhance trade relations Enable efficient trade spending Are effective for product launches or other major initiatives Provide the right marketing tools to drive large scale events

8. Event Marketing 101 Building the Platform … Develop and execute strategies for success Set aggressive Goals Assign Measurement Criteria and Benchmarks Recognize, Reward and Share success Work Together to Win mindset Great Planning and Mutual Execution with Trade Partner equals Success

9. Event Marketing 101 Building the Platform … Internal Champions create success criteria for all Company – Drive to meet defined objectives Customers – Drive to meet defined objectives Event / Sponsorship Property – Drive to meet defined objectives Event Staff – Drive to meet defined objectives

10. Event Marketing 101 Building the Platform … Commitment of sales ownership Use to Solidify and Communicate “Partnership” to your Customer Set Program Objectives, Activation Execution and Measurement Components with your Customer Work Together to Win, Strive for Mutual Success Use as a means to better penetrate your customer or understand your target consumer Use excitementof Event Marketing together to reach Target Consumer Hold field sales accountable for driving program

11. Event Marketing 101 Building the Platform … Align with a Proven Event Marketing Expert that Understands trade strategies and business goals Commits to driving your business Takes personal ownership in aligning your field sales and marketing organizations – the groups charged with program execution Is a strong Event Marketing resource with creative capabilities to deliver performance oriented programs Is willing to support any idea with your customer Works together to achieve defined business objectives

12. Event Marketing 101 Building the Platform … External champions with Customer and Event / Sponsorship Property Partners All should understand Your Trade Strategies and Business Goals All should Commit to Driving Your Business All should Work Together to achieve Defined Business Objectives of the Event Marketing Program Strong Partnerships = Success

13. Event Marketing 101 Summary Align with good Business Partners Clearly Define the program’s Success Criteria Effectively “On Board” all departments needed for successful program deployment, execution, and measurement Create internal and external “Program Champions” to train, coach, Measure Results Use program “Sizzle” to drive your desired Business Results!!

14. Event Marketing 101 Let’s create your unique Event Marketing Platform to Positively Impact your Bottom Line

15. Please Contact: Bruce B. Barker 3785 Panthers Den Court Concord, NC 28027 bbarker@od-fr.com 704.796.1818 (c)