1. The document provides an agenda and overview for a marketing bootcamp being conducted by Thom Poole, an experienced international marketing director. 2. It defines marketing according to several institutions and perspectives, and outlines the key elements of the marketing mix - the 7Ps of product, price, promotion, place, people, process, and physical evidence. 3. The document discusses the importance of marketing and developing a marketing plan to understand customers, competitors, and the business environment in order to set objectives and strategies to create and capture value.

1. Marketing Bootcamp Thom Poole April 2011

4. What is marketing? Some definitions © Jack Marketing Solutions 2011 All rights reserved

7. Marketing? The basic concept © Jack Marketing Solutions 2011 All rights reserved

13. Marketing mix The elements of marketing © Jack Marketing Solutions 2011 All rights reserved

22. Marketing plan Planning for marketing © Jack Marketing Solutions 2011 All rights reserved

23. Planning Strengths of organisation Market needs Weakness of organisation Design for creating value Existing competitors Expected competitors

25. Tactical orientation Tactical Orientation Strategic orientation Board Senior management Middle management Operations

26. Strategic orientation Tactical Orientation Strategic orientation Board Senior management Middle management Operations

28. Conclusion Just the start of the journey © Jack Marketing Solutions 2011 All rights reserved

32. Thank you Questions Thom Poole www.jack-marketing.com © Jack Marketing Solutions 2011 All rights reserved