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Brian Solis
principal analyst & author
@briansolis
DISRUPTIVE
TECHNOLOGY
TRENDS
2015 - 2016
The Future is Already Here
The Future is not What We Were
Told It Would Be
We Did Finally Get a Hoverboard…Prototype
Our Future Revolves Around the EGOsystem
Social Media 1.0 is Dead
Social Media becomes part of a
digitally transformed ecosystem
Real-time and content marketing becomes more
sophisticated and portable
Social becomes key hub for shaping
customer experiences
Social connects the Zero Moment of Truth and the
Ultimate Moment of Truth
The Future of Search and SEM Also Lies Outside of
Google
More than 88% of consumers are influenced
by other consumers’ online comments.
Source: Econsultancy.com
Messaging Apps are the New Social Media
Asia and Other Foreign Competitors Will Compete
to Gain Share and Push Messaging Forward
Notification Windows Introduce a Thin Layer for
Rapid Engagement. Redefines Future of “Apps”
Chinese Innovation is Going to Disrupt the US from
the Outside In and the Inside Out
The Internet of Things is a Hot and Beautiful Mess
Until It Becomes the Internet of Everything
www.theconnectivist.com
By 2020, the number of devices connected to the Internet
is expected to exceed 40 billion.
Wearables Will Struggle to Find Their Place in
Everyday Life. They Still Need a Killer App.
Virtual Reality Experiments with Killer Apps
for Consumer and Vertical Markets
Focus on the Kids! Generation Z is Mobile First and
Mobile Only and They’re Nothing Like Millennials
Theawl.com
Youtube, Vine, etc., Represent
“A” New Hollywood
Cyber Security Becomes Paramount to
Prevent the Next #Sonygate
Some Companies are Still Greedy and Believe the
Internet Should Not Be Open for the Sake of
Profitability. This Will Impede Innovation.
Music Streaming Will Continue to Undermine the
Music Business and Artistry. Artists Fight Back.
Wall Street Becomes Influential Again Forcing Brands to
Trump Customer Experience for Revenue
Crowd Capitalization Accelerates
Disruption…Everywhere.
There are 163 Cryptocurrencies in Circulation
Bitcoin is Widely Known, Though Its Market Cap is
Down, The Bitcoin Stack Will Revive the Movement
Joel Monegro
Mobile Payments Early Today, but Will Soon Skyrocket
In late 2013, just 6% of US adults said they had made a payment in a store by scanning
or tapping their smartphone at a payment terminal. It will go up to 8% this year. Apple's
introduction of the Apple Pay will be the key factor that will drive this percentage up.
Mobile Payments are Already Gaining Traction
Nearly 15% of Starbucks customers
already pay with their phones
60% of consumers use their
smartphones to pay because of
loyalty benefits.
The Sharing Economy is Really About Renting or
Borrowing. Everything Will Become “On-Demand”
“Technology has made renting things (even in real time) as simple as it
made buying things a decade ago" – Fred Wilson
New Enterprise Drone Management
Platforms Change the Game for Logistics
Political Battles Will Play Out in the 5th Dimension
Your Privacy is Gone: It Was Traded for Security and
Also Better Customer Experiences
Big Data & Beacons: Connecting online,
in-app, and in-store experiences
• Footfall, visits online, visits through apps
• Regency and frequency of visits, behaviors and transactions
• Brand affinities
• Favorite products
• Demographics
• Location
• Loyalty program utilization
• Service quality, queue and abandonment
• Capacity planning and resource utilization
Beacons provide businesses with endless opportunities to collect massive amounts of
untapped data, such as the number of beacon hits and customer dwell time at a particular
location within a specified time and date range, busiest hours throughout the day or week,
number of people who walk by a location each day, etc. Retailers can then make
improvements to products, staff allocation in various departments and services, and so on.
• Webrooming more common than showrooming (69% to
46% respectively), according to Harris poll
• Millennials prefer webrooming
• Amazon remains #1 destination for both showrooming
and webrooming
• Emerging connected in-store experiences link online
and offline, leveraging both
Mass Personalization and Full Funnel Marketing Suites
Reset Vendor Landscape and Change How Brands “Think”
New adtech companies will focus on strategy + programmatic
context, content AND ads
Optimized mobile affiliate tracking capabilities
Publishers will offer in-house capabilities for behaviorally
programmatic targeting of premium advertising
Omni-Channel finally becomes mainstream in 2015
Brands must think like their customers to create seamless omni-channel
shopping experiences that keep customers engaged at all stages.
25 Disruptive Technology Trends 2015 - 2016

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25 Disruptive Technology Trends 2015 - 2016

  • 1. Brian Solis principal analyst & author @briansolis DISRUPTIVE TECHNOLOGY TRENDS 2015 - 2016
  • 2.
  • 3. The Future is Already Here
  • 4. The Future is not What We Were Told It Would Be
  • 5. We Did Finally Get a Hoverboard…Prototype
  • 6. Our Future Revolves Around the EGOsystem
  • 7. Social Media 1.0 is Dead Social Media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth
  • 8. The Future of Search and SEM Also Lies Outside of Google More than 88% of consumers are influenced by other consumers’ online comments. Source: Econsultancy.com
  • 9. Messaging Apps are the New Social Media
  • 10.
  • 11. Asia and Other Foreign Competitors Will Compete to Gain Share and Push Messaging Forward
  • 12. Notification Windows Introduce a Thin Layer for Rapid Engagement. Redefines Future of “Apps”
  • 13. Chinese Innovation is Going to Disrupt the US from the Outside In and the Inside Out
  • 14. The Internet of Things is a Hot and Beautiful Mess Until It Becomes the Internet of Everything www.theconnectivist.com By 2020, the number of devices connected to the Internet is expected to exceed 40 billion.
  • 15. Wearables Will Struggle to Find Their Place in Everyday Life. They Still Need a Killer App.
  • 16. Virtual Reality Experiments with Killer Apps for Consumer and Vertical Markets
  • 17. Focus on the Kids! Generation Z is Mobile First and Mobile Only and They’re Nothing Like Millennials Theawl.com
  • 18. Youtube, Vine, etc., Represent “A” New Hollywood
  • 19. Cyber Security Becomes Paramount to Prevent the Next #Sonygate
  • 20. Some Companies are Still Greedy and Believe the Internet Should Not Be Open for the Sake of Profitability. This Will Impede Innovation.
  • 21. Music Streaming Will Continue to Undermine the Music Business and Artistry. Artists Fight Back.
  • 22. Wall Street Becomes Influential Again Forcing Brands to Trump Customer Experience for Revenue
  • 24. There are 163 Cryptocurrencies in Circulation
  • 25. Bitcoin is Widely Known, Though Its Market Cap is Down, The Bitcoin Stack Will Revive the Movement
  • 27. Mobile Payments Early Today, but Will Soon Skyrocket In late 2013, just 6% of US adults said they had made a payment in a store by scanning or tapping their smartphone at a payment terminal. It will go up to 8% this year. Apple's introduction of the Apple Pay will be the key factor that will drive this percentage up.
  • 28. Mobile Payments are Already Gaining Traction Nearly 15% of Starbucks customers already pay with their phones 60% of consumers use their smartphones to pay because of loyalty benefits.
  • 29. The Sharing Economy is Really About Renting or Borrowing. Everything Will Become “On-Demand” “Technology has made renting things (even in real time) as simple as it made buying things a decade ago" – Fred Wilson
  • 30. New Enterprise Drone Management Platforms Change the Game for Logistics
  • 31. Political Battles Will Play Out in the 5th Dimension
  • 32. Your Privacy is Gone: It Was Traded for Security and Also Better Customer Experiences
  • 33. Big Data & Beacons: Connecting online, in-app, and in-store experiences • Footfall, visits online, visits through apps • Regency and frequency of visits, behaviors and transactions • Brand affinities • Favorite products • Demographics • Location • Loyalty program utilization • Service quality, queue and abandonment • Capacity planning and resource utilization Beacons provide businesses with endless opportunities to collect massive amounts of untapped data, such as the number of beacon hits and customer dwell time at a particular location within a specified time and date range, busiest hours throughout the day or week, number of people who walk by a location each day, etc. Retailers can then make improvements to products, staff allocation in various departments and services, and so on.
  • 34. • Webrooming more common than showrooming (69% to 46% respectively), according to Harris poll • Millennials prefer webrooming • Amazon remains #1 destination for both showrooming and webrooming • Emerging connected in-store experiences link online and offline, leveraging both
  • 35. Mass Personalization and Full Funnel Marketing Suites Reset Vendor Landscape and Change How Brands “Think” New adtech companies will focus on strategy + programmatic context, content AND ads Optimized mobile affiliate tracking capabilities Publishers will offer in-house capabilities for behaviorally programmatic targeting of premium advertising Omni-Channel finally becomes mainstream in 2015
  • 36. Brands must think like their customers to create seamless omni-channel shopping experiences that keep customers engaged at all stages.

Editor's Notes

  1. http://readwrite.com/2014/03/06/10-biggest-popular-mobile-messaging-apps-world-whatsapp
  2. http://www.theconnectivist.com/2014/05/infographic-the-growth-of-the-internet-of-things/
  3. http://www.theawl.com/2014/06/the-existential-threat-of-generation-z
  4. http://joel.mn/post/103546215249/the-blockchain-application-stack
  5. http://joel.mn/post/103546215249/the-blockchain-application-stack
  6. Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq
  7. Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq
  8. According to a Harris poll in the U.S., 69% of people webroom, while only 46% showroom. Some of the primary reasons for this have been offline retailers understanding the importance of omni-channel selling, resulting in the adoption of an ecommerce storefront, in addition to a focus on providing a better in-store customer experience. Whether that's through tactics like knowledgable sales staff, in-store pick-ups of online orders, in-store Wi-Fi, or smartphone discounts nudging shoppers to buy in-store, webrooming is creating waves in retail. Showrooming was once seen as an existential threat to bricks-and-mortar retailers, but it turns out the reverse dynamic is more popular. Reverse showrooming is actually more common than showrooming. In the U.S., 69% of people reverse showroom, while 46% showroom, according to a Harris poll. And showrooming isn't the territory of the young, as many might assume. In fact, the data shows that millennials too prefer to reverse showroom. For electronics, shoes, sports equipment, and cosmetics, more millennials say they prefer to reverse showroom, rather than research in store and then buy online. Amazon remains the No. 1 place where showroomers end up making their purchases, but it's an even more popular destination for reverse showroomers who ultimately buy elsewhere. Social media has also become a major referral source for bricks-and-mortar chains, not just e-commerce sites. But only recently have traditional retailers begun to capitalize on reverse showrooming. Offline retailers have realized they have a lot to offer, as long as they can integrate offline and digital, and beat e-commerce competitors on convenience. They're using tactics like knowledgeable sales staff, in-store pick-up of online orders, in-store Wi-Fi, and smartphone discounts that nudge showroomers to buy in-store. New initiatives for the connected in-store experience keep popping up: tablets and mobile phones used as register systems, robotic arms that deliver clothing into dressing rooms, and beacon hardware, which powers in-store maps and automatic hands-free payments. Read more: http://www.businessinsider.com/reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2#ixzz3J3XDSgki http://www.shopify.com/blog/14513673-consumers-are-showrooming-and-webrooming-your-business-heres-what-that-means-and-what-you-can-do-about-it