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Boosting your online visibility

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Marketing Works
Marketing Works

This document provides strategies for physicians to increase their online visibility and make it easier for current and prospective patients to find them online. It recommends building profiles on sites like LinkedIn, Google Maps, and Facebook. It also recommends engaging in a targeted Google AdWords campaign for 4-6 weeks to boost search rankings when patients search for keywords related to the physician's name, location, and services. The total estimated budget is $1,200-$1,500 per physician to implement these online visibility and search advertising strategies.

1 of 16
How Your Patients Can Find YOU! October 2009
Objective ,[object Object]
Are YOUR patients online? ,[object Object],[object Object],[object Object],[object Object],Source: The Social Life of Health Information, June 2009
How do they find YOU?
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 1: Build Online Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples Twitter
Examples Facebook Videos and Photos
Examples Google Maps and Google Profile
Examples Google Maps Search Visibility Healthgrades
Examples Search Visibility, Continued Twitter
Phase 2: Google AdWords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AdWords ads are displayed to the right of Google’s search results and on search partners such as: Columbus OBGYN Search Advertising Columbus OB GYN Gynecological & Obstetric Related Services. Visit For An Appointment! www.Moca-Obgyns.com
How will this help YOU? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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