The document discusses how to attract a target audience for a media product. The target audience is described as females and males aged 16-25 from working or middle class backgrounds interested in indie/alternative rock music. Focus groups with this demographic found they preferred minimalist, black and white, vintage photography styles. To attract this audience, the media product uses neutral colors like black and white. Direct eye contact and a strong front cover image of a female artist are used to attract both female and male viewers. Pull quotes and "buzz words" are also used to entice readers. Consistency in color scheme and direct addresses are aimed to build loyalty among the target audience.

1. Evaluation
questions 4 &5 
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

2. My target audience:
 Both females and males
 Between the ages of 16 to 25
 From working class/middle class
 Interested in Indie rock alternative music
I know who my audience would be for my media product as I had a focus
group which consisted of people who fit my target audience. With the help
of this focus group I was able to get information and opinions on what would
attract them in a magazine such as mine.
This would be the audience for my
media product.

3. Attracting my target audience:
 During my the ‘planning and research’ part of my work, I had done some
research about what my target audience would be interested in/attracted
to. This is what I found out:
Minimalist
Neutral
Chilled/layed back expression
Black Leather jacket
Guitar
Drums
70’s look
Black and white
Vintage photography
Polaroid
Urban location
Records/vinyl
Festivals
Simple
Eye contact with audience
This information I got from my focus group helped me
know what kind of things to include in my magazine in
order to attract my target audience. In addition to this I
also made a mood board which is currently on my blog
so that I had a clear idea of what I was aiming for.

4. How I attracted my target audience:
Colour scheme:
 Since my focus group said they liked black and white (monochrome) and
simple/neutral colours, and also since my target audience consists of males
and females I wanted to include neutral colours (eg: black, white, red) and
in particular no gender specific colours in order to attract both genders
equally.
Colours that I used in my
final production.
I purposely used colours (house style) similar to NME’s and Q’s because I
wanted my magazine to look similar to them as it would instantly catch the
attention of that specific target audience .

5. How I attracted my target audience:
Direct mode of address:
 I established direct mode of address in order to create a personal
relationship between the reader/audience and the model.
 I also did it for the model (female) to be the subject and not the object
(which is unconventional).
 What is did was radical/pluralistic (ie: broke down stereotypes and
challenged the hegemonic perspective) therefore I knew it was going to
catch the attention of both females and males.
 This could also be seen as empowering for the female audience as the model
(female) looks fierce/ confident, therefore this would definitely attract the
female audience.
Main image:
 I made the main image look imposing.
 I made it the focus of the front cover by having the colours stand out (eg:
the model’s hair and lipstick next to the black and white (plain) colours of
the font/text.
 This would catch the attention/attract my audience.
Front cover

6. How I attracted my target audience:
Features – Pull quotes & buzz words:
 I used pull quotes to attract my target audience as they
create hermeneutic questions and therefore entices the
reader.
 In addition to this I used buzz words such as ‘exclusive’
to attract the audience as it suggests that it will be
something that can solely be seen in my magazine.
 As well as that I made the featured artist name stand out
by putting it in a bolder/bigger font and by making it red
in order to attract my target audience immediately when
they look at the front cover.

7. Attracting my target audience:
 Contents page not completed

8. Attracting my target audience:
Pull quote:
 I used a pull quotes to entice my
target audience to read the article
on the double page spread and
create hermeneutic questions.
 I purposely made both of the pull
quotes controversial and
interesting to create even more
questioning (hypodermic needle).
Anchorage text:
 I made the name of the artist into
anchorage text in order to make
it eye-catching and get the
attention of my audience.
Double page spread

9. Attracting my target audience:
Colour scheme:
I kept the same colour scheme in order to
make the audience associate these colours
with my magazine so that later on I could
potentially create a loyal fan base.
Main image:
I purposely used direct mode of address to
create a relationship between the reader and
the artist, also the eye contact makes the
image more striking and eye catching.
I also made the image stand out (due to
colours) to make it bolder and therefore
attract the attention of audience once again.