Time Inc. and Bauer Media would both be suitable to distribute the author's music magazine. Time Inc. publishes the successful magazine NME, which has a similar target audience as the author's magazine. Time Warner, which owns Time Inc., also has TV programs and cartoons that could help market the new magazine. Bauer Media also publishes music magazines like Q and owns radio stations that could promote the magazine. However, Time Inc. may be a better choice since it could use its TV channels to widely advertise to the target audience of teens and young adults.

1. Evaluation
question 3
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. Time inc.
 Time Inc. is a popular American New York-based publishing company that I think would be able to
publish my magazine. Time inc is merged with Warner communications and it owned by time
warner.
 It publishes over 90 magazines including NME (National Music Express) which is hgely successful
and is similar to mine. The target audience of NME is very similar to mine (eg: their focus is on
teens/ young adults and use the same house colours as mine).
 NME focuses on both genders like mine.
 If Time inc. published my magazine it would boost the success as they are a company that know a
lot about my target audience, also it may be that the fans of the company may buy the magazine
as they know the success for time inc.
 Ina addition to this, since my magazine is very similar to NME (same house colours etc.. ), NME’s
audience would be drawn to my magazine straight away due to the similarities.
 Warner also owns TV programmes such as cartoon network and E! which have a wide audience
which includes a target audience similar to mine in that they are teens/young adults of both
genders, meaning that Time inc. would be hugely beneficial in marketing my magazine.

3. Bauer media
 Bauer media are a well known European-based publishing company that manage
over 600 magazines. Bauer are famous for publishing music magazines such as Q.
 Q magazine is similar to my magazine. It has a similar target audience (eg: young
adults).
 They also have many other media platforms such as TV programmes and radio
stations such as KISS FM and magic which are popular with my target audience and
would help market my magazine efficiently.
 Approaching Bauer media would be very beneficial for my magazine due to their
experience with different genres and hugely popular music magazines.
 However since they do have a popular music magazine which is very similar to mine
(Q), they may not be interested in launching another music magazine.

4. Factors affecting distribution and
popularity:
Vertical integration:
 This is key in distribution for music magazines.
 Vertical integration is when a company owns different magazines of the same genre of music.
 This is beneficial in terms of distribution and popularity, as having different magazines for the same
genre means they can both help each other in areas of which they lack in (balance each other out).
Horizontal integration:
 This is also important  its when a company owns different sub-companies of the same structure (eg:
TV and radio). By having these sub-companies, they can all increase the audiences and popularity of
the other sub-companies through advertising.
Synergy:
 This is also beneficial.
 This is when different companies combine their effort in order to accomplish something they couldn’t
have done alone, (eg: when a publishing company receives help from other sources to increase the
popularity of one of their magazines).

5. Conclusion
Having looked at both of these companies. Its clear that ‘Time inc.’ and ‘Bauer media
group’ would be suitable distributors for my magazine. This is because:
 They both have had experience reaching my target audience and have done so
successfully.
 The both also publish many other successful magazines and own a number of
other successful media platforms.
Form my point of view, I personally think Time inc. would be the most suitable as well
as beneficial for my magazine since Time Warner also own many other media
platforms including TV channels with a target audience of teenager/young adults of
both genders, meaning my magazine could be efficiently advertised/ marketed, which
could lead to sales being boosted dramatically.