This document discusses how a magazine represents the social group of white teenagers/young adults. Specifically:
- The magazine's target audience is similar in age to readers of other music magazines like NME and Q.
- A female model is featured to break conventions of objectifying women and instead make her the subject of the magazine.
- Elements like her makeup, clothing, facial expression, and positioning are meant to appeal to and allow the target audience to relate to her representation of a "rebellious teen" stereotype.
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2. The social group I represented in my magazine
was white teenagers/ young adults. I decided to
represent this social group because:
It was similar to the one of NME and Q (which
were magazines that were the same genre as
mine).
I wanted them to be similar to my target
audience so that the audience/readers can relate
with the people featured in my magazine (eg:
same age).
Even though my magazine is aimed at both males
and females I have purposely decided to just
include a female to break the conventions of
females being objectified, as this time the female
is the subject of my magazine (eg: no
dismemberment).
3. Ways in which I am representing a specific social
group:
Appearance/garments of the model.
Facial expression of the model.
Layout
Mise-en-scene.
Shot types.
4. Appearance of the model & mise-en-
scene: Makeup - Red lipstick
Clothing - Leather jacket (associated with 70’s rock look)
Model is against metal background (associated with ‘rebel’ attitude and also
give off urban/vintage vibe).
Facial expression makes it obvious that she is subject and not object.
She isn’t dressed or positioned in a provocative manner which challenges
Mulvey’s male gaze theory and breaks the hegemonic norms. In fact I used a
mid-shot radiate the importance of the model.
Direct mode of address (uses and grats), model has fearless expression which
emphasises the power of the female (unconventional).
All of these things are associated with what my target audience would be
attracted to (connotative level).
This front cover doesn’t follow the hegemonic view as the female model is
represented as powerful, however could be possibly seen as hegemonic due to
the ‘rebellious teen’ stereotype due to the facial expression.
My audience would be drawn to all these things as all them reflect my target
audience and this could allow them to relate to the subject.
5. In all three of the front cover, contents page and double
page spread I wanted my model to make eye contact with
the audience to create direct mode of address (ie: audience
can create a personal relationship with artist (uses and
grats).
This breaks conventions, because in many magazines
women are objectified but here the fact that there is direct
mode of address means that it gives a sense that she is the
main focus of the magazine and not just an ‘accessory’ or
being objectified. This is done purposely to combat gender
inequality which is often seen in many music magazines.
Both covers sexualise women here
Since my magazine is aimed at both males and
females I purposely chose to have a female as the
subject so that females coul relate to her.
