The target audience of the indie music magazine is males and females aged 15-25 who follow indie music trends. They would mostly be students or working entry-level jobs. The magazine would attract this audience through its focus on indie music genres. Images of models wearing typical indie styles at eye-level would appeal to the audience's aesthetic. Marketing through social media platforms and venues popular with this demographic, like Urban Outfitters and O2 Academies, would be effective ways to promote the magazine to its target audience.

1. Who would be the audience for your
media project?
How did you attract/ address your
audience?

2. What is the demographics of your
target audience?
The demographic of my target audience is both
males and females between the ages of 15-25 who
are interested in indie music and follow the trends
of the indie genre. Their class would be either E
(unemployed) as they would most likely still be living
at home or a student in student accommodation
with a student loan or D (working class) as they may
have a part time job or just started a job at a low
position.

3. How did the genre of your music
magazine attract them?
The genre of the music magazine would
attract them as it is an indie music
magazine which is the genre that
audience follow therefore attracting them
to the magazine.

4. What images did you use and edit to
attract your target audience?
The images I took were mid shots of the model
meaning you could see the costume which would
appeal to the audience as the costume follows the
style/trends of the indie genre. The angle I took the
photos at were at the same level as the audience
showing that the audience are equal to the model
which would attracted the audience as they are not
looking for role models and therefore would not be
attracted to a magazine with the model looking down
on them.

5. How did your choice of model
confirm/subvert stereotypes of the
music genre that you chose?
My choice of model would confirm stereotypes
of the indie music genre as the model I chose
follows the typical indie genre styles and wears
clothes that are typically associated with that
genre for example the oversized vintage
jumper paired with black skinny jeans and doc
martin shoes.

6. How do your cover lines and main
double page spread story attract your
audience
The cover lines attract the audience as they are short
and to the point which means the audience can see what
each article is about without giving too much away so
they are still intrigued to read more of the magazine. The
main double page spread will intrigue the audience as it
is an interview and therefore I have used quotes that are
taken from the article and put them on the contents and
on the image of the double page spread in order to catch
the eye of the readers which will give them a small
insight to the magazine and make them want to read
more so they can put the quote into context.

7. What kind of marketing campaigns do
you think would attract your
audience?
The marketing campaigns that would attract my target
audience would mainly be using social media such as Twitter,
Instagram and Tumblr. This is because the demographic is of
the age group that uses these social medias and ones similar.
Using social media means it would be more interactive with
the target audience making them feel like they can have their
input and get involved with the magazine more. Also shops
such as Urban Outfitters and venues like O2 Academies
would be good places to market/promote the magazine as
you would reach the audience and get the magazine noticed
which would build up an audience.