evaluation question 4 and 5

1. QUESTION 4&5
Who would be the audience for your media product?
&
How did you attract/address your audience?

2. TARGET AUDIENCE
My target audience for my magazine are:
Both male and female
Listen to indie/pop/rock
Interest in technology
Age 16-25
By making a focus group I was able to represent
my target audience and confer key features of
my magazine with them, helping me make
decisions and give useful feedback throughout
the production process of my magazine. This
encouraged me to understand what my target
audience would want from a music magazine.

3. Attracting my audience- Front Cover
As my front cover is a subscribers edition (similar to clash
magazine that is published 10 times a year), the promotion of
insiders etc. isn’t as extreme as the audience has already bought
the magazine. However, I still wanted the cover to be striking
and entice my audience, which is why I used an image using
direct mode of address to gain eye contact with the audience
and create a feeling of a personal relationship with the artist
(uses & grats). This would be appealing to both a male and
female audience as she is seen as a subject and not an object,
as the image isn’t provocative in any way, but quite neutral
(which would be the preferred reading of my cover.)
I used the mast head adjoined with the anchor text to create
hermeneutic questions, enticing the reader and features such as
the plus sign to encourage interaction within the magazine to
see what else is inside.

4. Attracting my target audience- Contents Page
This section of my magazine is set to engage my audience with the magazine, using
social media links to connect each media platform with the target audience between
issues. Because of my magazines age range, this would be a beneficial way to gain
audience interaction.
The separate sections of ‘special features’ and ‘regulars’ creates easy navigation for the
audience, therefore attracting young adults and appealing to both regular readers and
new issue buyers.
This section also encourages audiences to engage
with the magazine in between issues by the idea
of competition. Using the buzzwords ‘free’ and
‘win’ entices the reader and makes them think
they will get more from the magazine than
expected. The barcode and the word ‘just’ makes
it seem simplistic and easy to get in touch with
the magazine, but also uses media convergence to
join digital media with print- appealing to my tech
savvy audience.

5. Attracting my audience- Double Page Spread
Using a pull quote creates hermeneutic
questions and entices the audience to want
to read the article.
I made the artist name the boldest writing on
the page in san-serif font (capitalised) which
immediately catches the readers attention-
especially those of the artists fan base.
Lastly I used a bold and eye
catching image which covers both
pages of the spread- purposefully
using direct mode of address to
create a personal relationship
with the audience.

6. Attracting my target audience- House Style
• The target audience of my magazine consists of both males and females so I wanted to
express that In my magazine. I tried to appeal to both genders within the house style of
my magazine by avoiding using gender specific colours, but using gender neutral ones
instead such as light blue, grey, white and black. This creates more delicate style to most
magazines I researched which were commonly red and black.
• This encourages a preferred reception (reception theory) and enables my audience to
relate to the artists in the magazine, creating a potentially loyal fan base.