This document discusses how the author targeted and attracted their audience for a pop music magazine. Their target audience was males and females between 14-25 who are interested in pop music. To understand this audience's preferences, the author conducted a focus group. They also used reception theory to help the audience relate to the artists featured. Key tactics to attract the audience included using bright, bold designs on the cover and contents page to stand out. Pull quotes and exclusive stories were also used to entice readers. Social media links connected to the target demographic. Images and text on spreads directly addressed the audience to help them connect with artists.

1. Question 4 & 5
Who would be audience for your media
product?
&
How did you attract/address your
audience?

2. Target Audience
My target audience for my magazine
Are both male and females
(prodominantly) females who are
Interested in pop music between the
Ages of 14-25
By making a focus group I was able to
Represent my target audience by discussing
Key features on the magazine with them.
This helped with my feedback through my
Production and helped me understand what
My target audience look for in a magazine.
I also used reception theory to attract my target
Audience so that the audience can relate to the
Artists in the magazine, creating personal
Relationships and therefor possibly creating
A loyal fan base.

3. Attracting my audience- Front cover
I made the front cover image bold and bright
So that it would stand out amongst other
Images and would attract both male and
Female audiences as it could be seen as
Empowering to young females as she is the
Subject not the object.And young male
Audiences may find her attractive.
The use of pull quotes also attracts target
Audiences as they create hermeneutic
Questions and therefore entice the reader .
I also used the buzz word “excusive” to
Attract my audience it suggests something
Unique that will not be anywhere else. It
Is also on a brightly coloured background
So it can be easily seen.

4. Attracting my target audience-
contents page
I made the column for special features that continued the colour of
My house style and was numbered and laid out clearly making
Navigation around the page and magazine much easier therefore
Attracting young teenagers and adults.
I also tried to attract the audience by them being able
To engage with the magazine by using social media links
To connect with my target age group as stereotypically
Young adults are more interested in social media.

5. Attracting my target audience –Double
page spread
I put the artists name in the right hand corner in bold and brightly
Coloured eye catching text and therefore gets the readers/fans
attention
To attract the audience I used a pull quote which Entices them
to read the full article on the double Page spread and creates
hermeneutic questions Which makes the reader want to
continue reading The article .
I used a bright and bold image to attract the audience using direct
Mode of address on purpose so that the audience can create a
Personal relationship with the artist.