The document contains responses from a student named Mason Wills to an evaluation question about how they addressed and attracted their intended audience for a magazine cover design project. Mason describes using gold as a secondary color in the design to connote wealth as hip hop artists often reference in their lyrics. The large masthead and name of the magazine "Hustle" were meant to clearly identify the genre and relate to the target audience. Direct address of the reader through images looking at the camera and bold formatting of important articles was also used to engage the audience. Social media logos and an promotional editorial column provided ways for the audience to connect with the magazine. Contrasting colors and sizing of text and images made key elements stand out to