The document discusses how the author addressed their target audience for a new music magazine. Through research, the author found that their target audience of teenagers and young adults wanted affordable coverage of indie/alternative music genres. They conducted surveys to learn that the audience wanted both recognizable artists as well as new talent. To attract this audience, the author planned to use eye-catching colors and photos, pull quotes to generate interest, casual language, and digital/social media platforms for easy access and two-way communication.

1. Question 2- How did you
attract and address your
audience?-
BY LAURA SIMMONS

2. First…
 To find out what would attract my audience, I had to do
research into existing magazines on the market.
 I found that there was no current product that fills the criteria
my own magazine aims to therefore I analysed a current
magazines on the market which are the next best thing.
 After looking at NME magazine, I found that although there
genre of music was different, the style in which they sent pages
out would be good for my target audience, as it gets a lot of
information onto the pages, but in a suitable format to read,
being broken up by pictures.

3. Researching…
 To find out what to focus my magazine on, I
constructed a questionnaire in order to find out
what different social groups looked for in a music
magazine and what genre of music different age
groups preferred.
 I surveyed my friends by sharing a questionnaire I
created on surveymonkey.com on social
networking sites, Twitter, Tumblr and Facebook. This
means my research isn’t very representative of the
UK population, however I can got a general idea of
what people were looking for in a magazine.

4. Research Results…
 From the results of my target audience
research I found out that my audience
want a magazine that is not defined
by a ‘genre’ of music but that focuses
on the music being individual,
alternative and the artist being
talented as Indie/ Alternative music
was the most popular genre.

5. Audience needs…
 They wanted a magazine that is affordable for people at
school/college/university as although they have a disposable income
they want to spend what money they do have on concerts and time
with friends also. I think that if I priced my magazine too high my target
audience would instead find their information for free on the Internet.
 The teenage audience are interested in free gifts especially posters so
I chose to include a free poster banner in the top left of my front cover
to lure in the target audience to read my magazine.
 Lastly, the main thing recognised was that teenagers want a mix of
recognisable names and information with the names of their favourite
artists whilst also introducing you to new talent, which is either
upcoming or fairly unheard of yet with huge talent.

6. Background information on target
audience…
 Indie fans consider themselves to be
ahead of the game and trendsetters,
as a result a magazine that features a
new artist is ideal, as it gives the target
group the feeling of discovering them
and that they set the trend to like this
artist. This fits as this particular group
are only interested in things that slip
under the mainstream radar, as once
something becomes widely known
and popular it's ditched.

7. With this information I
planned to attract my
audience with a range of
different techniques…

8. Colours…
 The variety of colours makes my product eye
catching for the audience. I did not use bias
colours for particular genders e.g. pink- girls and
blue- boys but instead opt for gender neutral
colours to attract both genders and therefore a
wider audience.
 Via the micro feature of mise en scene I used red
lipstick on my model. By using the colour red
which represents danger and passion this made
her attractive for the male heterosexual and
female homosexual audience.

9. Pull Quotes and Lures…
 By using pull quotes the audience gain an
interest on their opinion or statement and want
to find out more as teenagers have a natural
curiosity. The main pull quote on my front page-
‘no more fake smiles’, relates to the expression
of my artist in the image and also inbuilt in the
article there is a reference to the artist’s first
album being named ‘Fake Smiles’. I put this aid
in purposely to attract the artist’s fans and bring
an inbuilt audience to the magazine. I also used
many other pull quotes on the contents page
and artist names on the front cover to attract
interest.

10. Photos…
 The front cover image is there to attract both males and females of any
sexuality to the magazine. For the heterosexual male they may find her
attractive as she is a pretty, slim young girl similar to their age group. They
might also aspire to look like or have the lifestyle of the males on the
contents page.
 Homosexual male’s might be attracted to the males featured on the
contents page or find her story inspiring as she has experienced torment
which is relatable as many gay people are singled out and attacked by
homophobic people.
 The heterosexual female might also find her inspirational with her story or
aspire to be or look like her. The homosexual woman might find her
attractive or also be inspired by her story.
 Of course both genders and a person of any sexuality can also be
interested to read the magazine with mentions of recognisable bands
which they are fans of providing the magazine with an inbuilt audience.

11. Language…
 I plan to address my audience
to teenagers by using a casual
informal language whilst
making my points structured
and clear as teenagers don’t
want to be treated as
children, undermined or
belittled and want respect.
 They also want their
information put simply and not
overcomplicated.

12. Technology…
 Considering teenagers are an Internet obsessed
generation, I would release an online digital
formatted version of each issue, which they could
access via android phones, laptops, tablet devices
etc. for faster on the go access.
 I would also set up a twitter, Facebook and Tumblr
page for the magazine so the audience can
communicate with the magazines staff and we can
communicate back. A two- way communication
with audience and editor will help the staff keep up
to date with the audience’s needs and opinions to
make sure the magazine is kept current and loyal
readers will remain happy.

13. Thank you for watching…