Vibe is a music and entertainment magazine founded by Quincy Jones that features R&B and hip-hop artists. After shutting down in 2009, it was purchased by a private equity firm and re-launched with a larger online presence and double issue covers every other month. The magazine's target demographic is young, urban followers of hip-hop culture aged 18-34. As of 2013, Vibe is owned by Spin Media.

1. By: Daniyal Sattar

2. Vibe is a music and entertainment magazine founded
by producer Quincy Jones.The publication
predominantly features R&B and hip-hop
music artists, actors and other entertainers. After
shutting down production in Summer 2009,Vibe was
purchased by the private equity investment
fund InterMedia Partners and is now issued every-
other month with double covers, with a larger online
presence.The magazine's target demographic is
predominantly young, urban followers of hip-hop
culture. As of April 2013Vibe is currently owned
by Spin Media.The MagazinesTarget demographic is
predominantly young, urban followers of hip hop
culture between the ages of 18-34.

3. Cover Page
Mast Head
This is the trade mark logo for
this magazine.The color
scheme however is usually
different, it matches to the
rest of the contents of the
magazine.
Left Side Third
As most of the readers read
from left to right, so all the
highlights of what a reader
may find in a magazine is
placed on the left side of the
magazine
Direct mode of Address
A direct contact is made between the
viewer and the celebrity on the cover
page as a result of the celebrity looking
right into the camera lens.This is a very
persuasive way to encourage the viewer
to buy the magazine as it conveys a
message of importance to the viewer.
Color Scheme
The colors of the cover are fairly simple
and basic yet their usage is in a way that
they are eye catching.This cover in
specific is highlighted made attractive by
the usage of the color of red in
combination with the color blue.
Barcode
The barcode is in the bottom right corner
of the magazine so that it captures lesser
attraction of the viewer.
The cover line
That represents what is the
main story in the magazine
and how the image on the
cover is related.

4. Cover Page
Mast Head
Barcode
Left Side Third
Direct Mode of address
Consistent color scheme
Story Line

5. Cover Page
Mast Head
Left Side Third
Story Line
Barcode
Direct Mode of address
Consistent color scheme

6. Contents page
The Logo
To personalize the
magazine page.
Main Image
Which is usually the same e
theme/story as the cover
page of the magazine.
Issue number
Which can be used as a sign
of professionalism as most
magazines have them on
their contents page.
Summarized information
To accompany the
picture and give an
insight of the contents
of the magazine under
their respective
headings.
Heading
Sub Headings

7. Contents page
The Logo
Heading
Sub Headings
Summarized
information
Main Image

8. Contents page
The Logo
Heading
Sub HeadingsMain Image
Summarized
information

9. Double page spread
Synopsis
Which shows what the
article is going to be
about.
Main Image
Of the artist along
with her list of top 15
songs on the Billboard
ranking.
Text
In columns, to make
it look organized.
Pull Quote
In a larger font with
multiple colors to show its
importance in the entire
text.
Caption
That is written in a different
color compared to the rest
of the text to show where
the picture is taken from.
Consistent Color Scheme

10. Double page spread
Main Image
Consistent Color Scheme
Synopsis
Pull QuoteText

11. Double page spread
Synopsis
Text
Pull Quote
Main Image
Consistent Color Scheme Issue Date, Page number