The document discusses common features and conventions used in contents pages of pop magazines. It notes that contents pages typically use bright colors to attract readers, include images related to articles to break up text, and utilize page numbers to help readers navigate to specific articles. Contents pages also usually feature a main image about a featured article alongside smaller images, and use columns, subheadings, and colloquial language to organize information for readers.
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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2. Just like the front cover overview,
I will be using a variety of
different contents page which are
shown on the left. They are from
‘Top of the Pops’ and ‘We Love
Pop’. As you can see, there are a
variety of typical contents page
conventions used throughout
which I will be exploring. Through
this overview, I hope to achieve
more knowledge and
understanding about pop
contents pages. I have chosen
these contents pages as they
were the ones which caught my
eye, and I thought they were the
most effective and attractive.
3. Each of the pop contents page that are presented on the previous slide, all share common
features which makes people know they are from pop magazines.
Each contents page carry out bright colours like pink, yellow, sky blue etc. Pop magazines
does this as pop is known to use bright colours because this indicates innocence and
happiness, just like the target audience’s personalities. These colours are also used to
stand out and catch the readers eye, convincing them to pick up the magazine, and find
out what features are included, which have a results of making them buy the magazine. In
each of the contents page, they all use the colour bright yellow which indicates the sun;
this allows us to think of summer, happiness and joy. They use this colour to highlight
information as it stands out and becomes more appealing to the reader. This is making the
reader aware that the magazine has made an effort to make the magazine more easier for
them to read, as well as assure it is attractive. It is a common convention and feature for a
contents page to have a simple colour scheme as the front cover which is used on each of
the contents pages shown on the first slide.
The reader is able to recognise what contents page is from what magazine, due to the
symbiotic links from the front cover. For example, each of the ‘Top of the Pops’ magazines
has an image of the front cover on their contents page. This is used to remind the reader
what magazine they are reading. In contrast, ‘We Love Pop’ don’t use their front cover on
their contents page, but instead have their slogan at the top right corner and “We LOVE
THIS” in bold, which attracts the audience and also reminds themselves of what magazine
they are looking at. These features are effective as they stand out and are appealing to the
reader, making them carry on reading.
4. Another common feature in each of the contents pages are the use of images. Each individual
contents page contains a number of different images that relate to what articles are included
inside the magazine. This is to break up the amount of text that is being used, and making the
contents page more fun and appealing. It is also attracting the reader through a variety of
images, as they stand out and convince the reader to find out more information about the
articles inside the magazine. The images are different sizes, from small to big but all have bright
lighting as this represents innocence and purity, just like the target audience and pop artists.
Moreover, these images are close up shots which gives the reader a more closer look of the
artists.
As you will be able to recognise on each of the contents pages, they all use page numbers. This is
a common feature for a contents page. Pop magazines also use page numbers on the images
presented to make it easier for the reader to find out what page to turn to, to read that
particular article. This is making it easier for the reader to navigate and access, which is allowing
them to make a repeat purchase due to the layout of the magazine.
It is a convention for contents pages in a magazine, to have one main image relating to a feature
article and other smaller images. This is attracting the reader who picks up the magazine, and
makes them want to carry on reading. Both pop magazines ‘We Love Pop’ and ‘Top of the Pops’
do this which is enticing the reader and luring them in. It is also a common feature for the text on
a contents page to be in columns, as this is more neat and tidy, and presented appropriately.
Furthermore, this also makes it easier for the reader to find articles and organise the contents
into sections. Subheadings is also a convention in contents pages, as this groups articles with
page numbers. Colloquial language is also a convention that is used in pop magazines as this suits
the target audience of young teenage girls. For example, ‘Top of the Pops’ use ‘We Boys’.