To attract readers, the document discusses using a limited color palette, consistent masthead and house style across pages, relevant images of popular artists, and interactive content like competitions. Maintaining visual continuity across the front cover, contents page, and double page spread makes the magazine look professional and appeals to the target audience's interests. Placing artist images and titles prominently helps entice readers and promote the featured content.

1. Q5. How did you
attract/address
your audience?

2. F C
R O
O V
N E
T R

3. To attract the target audiences attention I only used 4 colours for the front cover. I used teal, a dark navy blue,
white and black. When I researched into music magazines I found that all of them only used a limited amount of
colours for the front cover. This is effective as it attracts the audiences attention due to the house style being
maintained, so I did the same for my front cover in order to achieve this. Also when asking my focus group
questions based on my front cover they said the same. I used the masthead as another way to attract the audience.
The name ‘Underground’ would attract the target audience to this magazine as it ties in with the genre of music. A
stereotypical view point would be that teenagers and young adults that are interested in this type of music would
be associated with the underground lifestyle and that they would hang around underground. Also the style of the
masthead goes alongside the genre of music and the word itself. The edgy font represents a graffiti style that
would often be seen underground as youths tend to graffiti where they are less likely to be seen. This would
connote rebellion. As a header across the top of the front cover I included popular artists associated with this
genre of music. This will attract the target audience as they may aspire to be like them and they may be good fans
of their work. Another way of attracting the audience to the front cover is the price of the magazine. The target
audience that I have hoped to aim my magazine at is both males and females aged between 17-25 years old. Also
my magazine is mainly aimed at working class/middle class, so I feel that at £2.50 my magazine is affordable for
both social classes. Also the word ‘plus’ on the bottom of the front cover suggests that the audience is getting
more for what they paid for so this will divert the audiences attention to it.

4. C P
O
N A
T
E G
N
T E
S

5. To attract the audience to the contents page I maintained the house style of the magazine by using the same colours
that I did on the front cover of the magazine. This way the magazine looks professional as is appealing to the target
audiences eye. I made the background colour of the contents page black. This way the white and teal colours stand
out against it. I made sure the masthead that I used on the contents page was the same as the masthead on the
contents page. This way the audience knows that the contents page belongs to that magazine and that they can link
the front cover to the contents page. Also having the same masthead on both pages makes both pages look
professional and eye catching. The black background again emphasises the masthead and makes it stick out on the
page. The images that I used on the contents page were another way of trying to attract the target audience. The first
image was of the main artist that was used on the front cover. Using another image of the same artist emphasises the
fact that he is the main feature of the magazine. The artist is making eye contact with the audience which creates a
relationship between them. This again is used to entice the audience. The fact that he is wearing a Levi’s t-shirt
makes it that more appealing to the audience because they may look up to him as quick and successful artist as he is
able to afford expensive designer wear. Another image that I used for the contents page is of a new female artist.
This would appeal to the female side of the target audience as they may aspire to be like her and would be of an
interest into her music. At the bottom right hand side of the page I included a feature that was a competition. This
enables the audience to get involved and be in with the chance of winning a pair of trainers. This adds a interactive
feature to the contents page which benefits the audience. I also included a picture of trainers on the side so they get a
visual image of what they may win.

6. DOUBLE PAGE SPREAD

7. To attract the target audience to my double page spread I again maintained the house style of the magazine by
using similar colours to the front cover and contents page. This again makes the magazine look professional and
makes it more appealing to look at. When I researched into magazines I looked at various double page spreads.
On one of the double page spreads that I came across, the title of the article was just the initials of the artist. I
decided to emulate this idea because it’s short and sweet. I changed the first letter into a colour that matched
the colour of what the artist is wearing in the image and the second letter I put in black. Then I overlapped the J
over the K which looks effective so is appealing to the audiences eye. From my focus group they responded to
what they found most appealing by saying the same. I then centralised it on the page which makes it stand out.
For the article in itself I organised it into columns which again reinforces the professionalism. I made sure that
the questions were in a different colour to the answer so this way they differentiate from each other. The colour
of the question matches the colour of the title and what the artist is wearing which makes the page appealing to
look at. The style of the font that I used for the description of the article relates to the genre of music which will
appeal to the audience. Again I used the same masthead as featured on the front cover and contents page on the
double spread so that the pages look like they belong together. The main image anchors the article and the mise-
en-scene of the image again, relates to the genre of music. The audience will grow a liking to this because the
background of the image is edgy and adds interest. I included bylines and placed them on top of the image
which makes them easily noticed. This adds to the professionalism of the magazine as from my research I found
that every magazine had bylines on their double page spread.