The document discusses how the author evaluated their product by creating and distributing a survey to gather audience feedback. The survey was published on social media sites like Facebook and Twitter to reach their target audience of teenagers and young adults. Based on the feedback, the author was able to see what they did well and could improve. They targeted this demographic by featuring artists dressed unconventionally and using magazine-inspired colors. For distribution, they contracted online music distributors and used social media pages to share their work.