Soft rock music represents younger audiences like teenagers and young adults. The document discusses how the magazine created by Daniyal Sattar to represent this target demographic. Specifically, it notes that the cover model's style, the color scheme, and affordable price are appealing to younger people. Additionally, the contents focus on latest music, parties and interviews with young bands, representing the interests of teenagers and young adults. Throughout the magazine, the images and content aim to attract audiences of similar age to the models featured.

1. EVALUATION
QUESTION
NUMBER 2 By: Daniyal Sattar

2. Q. How does your media
product represent
particular social group ?

3. Soft rock is a style of music which uses the techniques of rock music
to compose a softer, more toned-down sound. Hard rock had been
established as a mainstream genre by 1965. From the end of the
1960s, it became common to divide mainstream rock music into soft
and hard rock, with both emerging as major radio formats in the
US. Soft rock was often derived from folk rock, using acoustic
instruments and putting more emphasis on melody and harmonies.
Major artists included Carole King,Cat Stevens,The Hollies, James
Taylor and Bread. Soft rock songs generally tend to focus on themes
like love, everyday life and relationships.The genre tends to make
heavy use of acoustic guitars, pianos, synthesizers and
sometimes saxophones.The electric guitars in soft rock are normally
faint and high-pitched.

4. The target audiences for my music magazine,
as mentioned before, are teenagers and young
adults firstly because of the selection of the
genre. Secondly because of the content of the
magazine. Lets see each component one by
one.

5. Starting off with the main image of the cover page
of my music magazine, the model and his “style”
seems more appealing to a younger audience.
Given the changing fashion trends of today, the
leather jacket, the posture of the model and his
clothing is reaching out to a larger number of
younger audience rather than grown ups.
Secondly, the color scheme of the magazine cover
page i.e. black, white, yellow is representing a
social group that is neither for professional grown
ups, nor is it too childish and hence, young adults.
The price of my magazine is in the reach of an
ordinary person, I have kept it in a reasonable
price limit to attract a larger “price conscious”
audience, but another reason is that my target
audience is willing to pay within his limit of price.

6. Starting off with the color scheme of the contents
page, again these colors i.e. yellow, black and
white are more appealing to a younger
generation.
Secondly the content is all about the latest music,
parties and interview with the young band (that
too falls into the same age category as that of my
target audience) and so the content attracts
teenager and young adults.
Thirdly the image, the main image is again of the
person that fall under the same age category as
my target audience. Plus the gesture of the
model is somewhat attractive which also
shortens the list of admirers of the magazine to a
younger audience.

7. Starting of with the image of my double
spread page, the models and their get up is
representing a particular social group that
not only likes soft rock music but is
somewhat a admirer the back ground
image.This along with the fact that the
models fall under the same age category
as the target audience for my magazine it
is easier to reach out to them.
Secondly the content again is attracting
teenagers and young adults that are fans
of the band and want t o know more about
them.