Evaluation question 1 print advert
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The document discusses how a media product followed the forms and conventions of real Channel 4 print advertisements. It describes researching real Channel 4 ads to understand the codes and conventions, such as placing the Channel 4 logo in the top right corner without obstructing the main image. An example image was found online to represent the documentary's content, and the created ad placed basic text at the bottom left and the logo in the standard position, matching the style of real Channel 4 print ads.
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Question 1) using photoshop for the production (1)
The document discusses the codes and conventions followed in creating a newspaper advertisement for a documentary. It describes taking an appropriate image of the swimmer interviewed that incorporated multiple sports elements. The main conventions included displaying the documentary title clearly using a Channel 4 style font, incorporating the white Channel 4 logo, and including the air time of 8:30pm as the schedule information. The slogan "raising the bar" was placed under the title in the next largest font size.
Media q1 print ad pp export
The document discusses creating a print advertisement for a documentary about running that will air on BBC One. It notes that the ad needs to follow BBC One's codes and conventions. It describes choosing BBC One as it has a wide general audience. The ad features a group of runners to represent the documentary's focus on running and uses Photoshop to create a sense of movement. The lead runner is more brightly colored, perhaps suggesting running leads to a brighter future.
Ancillary research poster
This document provides guidance for students on researching and analyzing the codes and conventions of advertising posters and film posters. It explains that as part of an advanced portfolio, students must complete two ancillary tasks along with their main production. These can include creating a poster or trailer. The document outlines the purpose of advertising and posters/trailers, then discusses techniques commonly used in posters like including stars, reviews, taglines and images. It provides examples of conventions for film and soap opera posters. Students are instructed to research the conventions of the genre they will emulate and analyze examples to understand how they appeal to audiences and represent genre.
Presentation1
The document discusses the development of logos for Channel 4 television. It describes how the logos were inspired by the original Channel 4 logo but made more unique by changing the background color and adding a zebra-like pattern. The document also explains the importance of corporate design in maintaining consistency of a company's logo, colors, and fonts to help audiences easily recognize the brand across different platforms. The proposed final logo features colors within an eye shape to symbolize the wide range of programming available on Channel 4.
Evaluation question 1
We designed our print advert for a documentary following conventions with an A4 landscape layout, a catchy main image that stands out and intrigues audiences. We included a compelling slogan and the documentary name to capture attention and encourage viewers to watch, along with full scheduling details of the date, time and channel to inform audiences. The channel logo was also included in the standard position used in professional adverts.
Question 1 - Print Advert
The document describes a print advertisement the author created to promote a documentary. It follows conventions of real print ads by major channels. These conventions include positioning the logo on one side, using the largest font for the title, and including one high quality main image. The ad features the documentary title, slogan describing its topic, and air time. It uses a banner and logo in matching purple to create a cohesive house style. The image shows a man with chocolate in his mouth to identify the documentary's topic.
Evaluation, Question 1
In what ways does you media product use, develop or challenge forms and conventions of real media products?
Codes and conventions of print advert
The document provides guidelines for creating an effective print advertisement, recommending that it include a striking image to grab attention, follow the required size specifications, feature a compelling slogan linked to the image, display the channel's logo in the proper placement and size, clearly show scheduling details such as date and time in a colored block, and use a simple color scheme with the program name in a colored block.
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Question 1) using photoshop for the production (1)
The document discusses the codes and conventions followed in creating a newspaper advertisement for a documentary. It describes taking an appropriate image of the swimmer interviewed that incorporated multiple sports elements. The main conventions included displaying the documentary title clearly using a Channel 4 style font, incorporating the white Channel 4 logo, and including the air time of 8:30pm as the schedule information. The slogan "raising the bar" was placed under the title in the next largest font size.
Media q1 print ad pp export
The document discusses creating a print advertisement for a documentary about running that will air on BBC One. It notes that the ad needs to follow BBC One's codes and conventions. It describes choosing BBC One as it has a wide general audience. The ad features a group of runners to represent the documentary's focus on running and uses Photoshop to create a sense of movement. The lead runner is more brightly colored, perhaps suggesting running leads to a brighter future.
Ancillary research poster
This document provides guidance for students on researching and analyzing the codes and conventions of advertising posters and film posters. It explains that as part of an advanced portfolio, students must complete two ancillary tasks along with their main production. These can include creating a poster or trailer. The document outlines the purpose of advertising and posters/trailers, then discusses techniques commonly used in posters like including stars, reviews, taglines and images. It provides examples of conventions for film and soap opera posters. Students are instructed to research the conventions of the genre they will emulate and analyze examples to understand how they appeal to audiences and represent genre.
Presentation1
The document discusses the development of logos for Channel 4 television. It describes how the logos were inspired by the original Channel 4 logo but made more unique by changing the background color and adding a zebra-like pattern. The document also explains the importance of corporate design in maintaining consistency of a company's logo, colors, and fonts to help audiences easily recognize the brand across different platforms. The proposed final logo features colors within an eye shape to symbolize the wide range of programming available on Channel 4.
Evaluation question 1
We designed our print advert for a documentary following conventions with an A4 landscape layout, a catchy main image that stands out and intrigues audiences. We included a compelling slogan and the documentary name to capture attention and encourage viewers to watch, along with full scheduling details of the date, time and channel to inform audiences. The channel logo was also included in the standard position used in professional adverts.
Question 1 - Print Advert
The document describes a print advertisement the author created to promote a documentary. It follows conventions of real print ads by major channels. These conventions include positioning the logo on one side, using the largest font for the title, and including one high quality main image. The ad features the documentary title, slogan describing its topic, and air time. It uses a banner and logo in matching purple to create a cohesive house style. The image shows a man with chocolate in his mouth to identify the documentary's topic.
Evaluation, Question 1
In what ways does you media product use, develop or challenge forms and conventions of real media products?
Codes and conventions of print advert
The document provides guidelines for creating an effective print advertisement, recommending that it include a striking image to grab attention, follow the required size specifications, feature a compelling slogan linked to the image, display the channel's logo in the proper placement and size, clearly show scheduling details such as date and time in a colored block, and use a simple color scheme with the program name in a colored block.
Codes and conventions of print adverts
Professional TV print ads include the channel's logo to identify the broadcaster. They feature a single, striking image related to the program to capture attention without distraction. The title is the largest text to clearly show the name of the documentary, along with a slogan, date, and time that entice viewers through rhetorical questions without fully revealing the topic.
Question 2
The document discusses the effectiveness of combining a documentary product with ancillary texts like radio advertisements. It notes that using consistent elements like the same narrator voice across all products helps create an identity for the audience to associate with. Clips and music from the documentary were used in the radio advertisement as previews to entice the audience. Text was also consistently used across the documentary and print advertisement to further promote their identity while differentiating the products. The print advertisement was similarly designed to one by Channel 4 to target younger audiences.
Media A2 Evaluation
This document summarizes the feedback from Adam Robinson's media evaluation. It addresses how his media product used conventions of real newspapers, the effectiveness of combining the main product with ancillary texts like ads and videos, what he learned from audience feedback about positives like content and negatives like layout, and how he used technologies like Photoshop and Publisher in creating the media product.
Unit 32 Lo1(ident presentation)
Jacob Evison is working for the BBC's research and development department to rebrand their idents for the launch of the first female Doctor Who. He has been asked to research the purpose of idents by analyzing existing examples. An ident is a short sequence shown between TV programs to identify the channel. Idents are used for identity, branding, marketing, packaging/repackaging programs, and scheduling. They represent the channel's themes and brand viewers with consistent logos and colors. As idents are shown frequently, they advertise the channel and upcoming programs. Some idents include extra information for viewers or amuse audiences between segments.
Final Exam Reminders
The GCSE Media exam will take place on June 15th at 1:15 PM. The exam is 2 hours and 15 minutes long and covers print and TV advertising. Section A focuses on deconstructing a print advertisement and answering 4 questions. Section B requires students to creatively answer 5 questions about TV advertising and draw their own advertising ideas. Students should bring supplies like pens, pencils, rulers and coloring pencils to complete the exam.
U28A1 Guidance
This document provides guidance for an assignment on corporate and promotional video production. It outlines four sections to be completed: codes and conventions, current practices, legal/ethical issues, and the production process. For section A, it discusses common elements of promotional videos like titles, interviews, and branding. It also provides examples for analysis and different styles like informational, training, and promotional. Section B asks students to research equipment needed for video production today. Section C requires exploring legal/ethical topics like privacy and copyright. For section D, students must analyze the various stages of pre-production, production, and post-production for a promotional video. Useful resources are also included to help with the assignment.
Question 2 evaluation
The combination of the documentary and ancillary texts is effective because they use consistent elements like the title, voiceover, music, and slogan to clearly link the different products together. The documentary appeals to both younger and older audiences by covering both the fun and negative sides of video games. Sound bites from the documentary are used in the radio trailer to connect the two products and engage audiences.
Newspaper advert LIAR
Channel 4 newspaper advertisements typically feature their logo prominently on the right side. A banner at the bottom left displays the title, tagline, and air time. The ads are usually landscape format. They feature a dominant image, and Channel 4's unique font. Channel 4 documentaries aim to shock or educate on taboo topics to appeal to a culturally diverse adult audience aged 18-30. Their ads portray people in shocking ways to represent the shocking nature of the documentaries.
Assignment 19 audience
This document outlines the planning for a documentary project. It includes sections on determining the purpose and target audience for the documentary. There are prompts to consider whether the audience will be niche or mass, existing or new, and how the audience will relate to the topic. Additional sections cover choosing appropriate channels, timeslots, and platforms to reach the target audience and attract their interest. The document concludes with brief explanations of three media theories - Uses and Gratifications theory, Effects theory, and Reception theory - and how they apply to understanding the audience for the proposed documentary.
Codes and conventions of a print advert
The document outlines some key codes and conventions used in print advertising campaigns for television programs, including using consistent themes, slogans, and colors to link the ad to its trailer and campaign. A print ad will feature a central image representing the program, keep the text brief to engage viewers, and include elements like the TV channel's logo, title, scheduling information, and an A4 landscape orientation.
Question 2
The document discusses the consistency between a documentary and its ancillary texts like a radio advertisement and print advertisement. It emphasizes using the same narrator and voiceover, preview clips and music from the documentary, and identical text to create a unified product identity and allow the audience to associate the pieces. Font, logo placement, title information, and color schemes were also kept consistent between the documentary and print ad to effectively promote the content.
Ident Case Study
This document discusses and analyzes television idents from different channels in the UK, including BBC1, BBC2, ITV, Channel 4, and Channel 5. It outlines the core purposes of idents, such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are also examined. The document then analyzes the design, visual elements, intended audiences, and opportunities/limitations of idents from several channels. Specific idents from BBC1, CITV, and BBC4 are compared in more depth.
G324 textual research assignment 2 2011
This document provides instructions for a media studies assignment on analyzing TV advertisements. Students are asked to watch at least 8 ads for the same product type from different brands and answer 6 questions about each ad's features, type, target audience, image of the product, social groups represented, and tone. The work will contribute to the student's research and planning mark for their coursework unit.
Year 12 Mock Exam Overview
The mock exam will consist of two sections. Section A will focus on questions related to music videos and print advertisements, analyzing how they use media language and representations to sell to audiences. Section B will ask questions about one of the long-form TV drama case studies, relating it to theories of Steve Neale, Todorov, Propp, and Hall. Sample questions will analyze the music videos "Unfinished Sympathy" and "Titanium" or require explaining how one case study relates to the specified narrative and representation theories.
Codes and conventions of a news paper advert
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Al Madain Group
The document outlines features and benefits of outdoor advertising. It lists several features of outdoor advertising such as delivering messages in large formats with dynamic colors, repeated exposures to mobile consumers, and constant exposure for 12-24 hours a day. The benefits include lower cost per exposure than other media, standing out from competitors, building brand awareness, and achieving marketing objectives more effectively. Overall, the document promotes outdoor advertising as an effective way to reach target audiences and maximize exposure for advertising budgets.
BBC adverts
The document provides instructions for students to analyze BBC advertisements. Students are told to cut out advertisements from their book and annotate them. The annotations should discuss the target audience, how the ad appeals to that audience, the meaning created, images, language, layout and color. Students are then asked to explore how the advertisements use images, language and layout/design to create meanings. They are provided with a framework to structure their response, starting with pointing out an element, then providing evidence from the ad, explaining the effect, and linking it to the meaning created.
Question 1
The document discusses codes and conventions of television advertisements and documentaries. It analyzes the codes and conventions used in Channel 4 advertisements and how the author developed and challenged some of these conventions in their own print ad and documentary. Some of the key codes and conventions discussed include using a dominant image, landscape orientation, placement of the channel logo, inclusion of air time and date, and minimal text. The author strives to conform their work to many industry standards while also innovating in certain areas like font and logo color.
Evaluation Question 1
The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
Evaluation Question 1
This document discusses how the media product conforms to conventions of Channel 4 documentaries and advertising. It summarizes that the documentary uses archive footage and images, interviews subjects using the rule of thirds with name bars, and has an authoritative voiceover with repeated background music. It also notes that the print advert features the Channel 4 logo, boxes with consistent text styles, and a focal image, while the radio advert uses documentary music, voiceovers, and airs information.
Codes & conventions of a newspaper advertisement
The document discusses creating an advertisement poster for a documentary. It states that the creator studied the codes and conventions of newspaper advertisements to make their poster look professional. They decided to advertise the documentary on Channel 4 as it suits the documentary's needs. The document then provides details on the typical elements found in Channel 4 advertisement posters, such as an eye-catching image, date/time, channel logo, slogans, and limited text.
In what ways does my print advert use
This print ad for a Channel 4 documentary heavily edited the focal image and used a plain white background, departing from Channel 4's conventions of minimal editing and not using plain white. Banners were used for the title, tag line, and scheduling information as with typical Channel 4 ads, and the font mimicked Channel 4's print ad font. The scheduling information was kept prominent, and the Channel 4 logo was placed on the right side as with their other print ads. A banner showed the documentary's tag line to anchor the message.
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Codes and conventions of print adverts
Professional TV print ads include the channel's logo to identify the broadcaster. They feature a single, striking image related to the program to capture attention without distraction. The title is the largest text to clearly show the name of the documentary, along with a slogan, date, and time that entice viewers through rhetorical questions without fully revealing the topic.
Question 2
The document discusses the effectiveness of combining a documentary product with ancillary texts like radio advertisements. It notes that using consistent elements like the same narrator voice across all products helps create an identity for the audience to associate with. Clips and music from the documentary were used in the radio advertisement as previews to entice the audience. Text was also consistently used across the documentary and print advertisement to further promote their identity while differentiating the products. The print advertisement was similarly designed to one by Channel 4 to target younger audiences.
Media A2 Evaluation
This document summarizes the feedback from Adam Robinson's media evaluation. It addresses how his media product used conventions of real newspapers, the effectiveness of combining the main product with ancillary texts like ads and videos, what he learned from audience feedback about positives like content and negatives like layout, and how he used technologies like Photoshop and Publisher in creating the media product.
Unit 32 Lo1(ident presentation)
Jacob Evison is working for the BBC's research and development department to rebrand their idents for the launch of the first female Doctor Who. He has been asked to research the purpose of idents by analyzing existing examples. An ident is a short sequence shown between TV programs to identify the channel. Idents are used for identity, branding, marketing, packaging/repackaging programs, and scheduling. They represent the channel's themes and brand viewers with consistent logos and colors. As idents are shown frequently, they advertise the channel and upcoming programs. Some idents include extra information for viewers or amuse audiences between segments.
Final Exam Reminders
The GCSE Media exam will take place on June 15th at 1:15 PM. The exam is 2 hours and 15 minutes long and covers print and TV advertising. Section A focuses on deconstructing a print advertisement and answering 4 questions. Section B requires students to creatively answer 5 questions about TV advertising and draw their own advertising ideas. Students should bring supplies like pens, pencils, rulers and coloring pencils to complete the exam.
U28A1 Guidance
This document provides guidance for an assignment on corporate and promotional video production. It outlines four sections to be completed: codes and conventions, current practices, legal/ethical issues, and the production process. For section A, it discusses common elements of promotional videos like titles, interviews, and branding. It also provides examples for analysis and different styles like informational, training, and promotional. Section B asks students to research equipment needed for video production today. Section C requires exploring legal/ethical topics like privacy and copyright. For section D, students must analyze the various stages of pre-production, production, and post-production for a promotional video. Useful resources are also included to help with the assignment.
Question 2 evaluation
The combination of the documentary and ancillary texts is effective because they use consistent elements like the title, voiceover, music, and slogan to clearly link the different products together. The documentary appeals to both younger and older audiences by covering both the fun and negative sides of video games. Sound bites from the documentary are used in the radio trailer to connect the two products and engage audiences.
Newspaper advert LIAR
Channel 4 newspaper advertisements typically feature their logo prominently on the right side. A banner at the bottom left displays the title, tagline, and air time. The ads are usually landscape format. They feature a dominant image, and Channel 4's unique font. Channel 4 documentaries aim to shock or educate on taboo topics to appeal to a culturally diverse adult audience aged 18-30. Their ads portray people in shocking ways to represent the shocking nature of the documentaries.
Assignment 19 audience
This document outlines the planning for a documentary project. It includes sections on determining the purpose and target audience for the documentary. There are prompts to consider whether the audience will be niche or mass, existing or new, and how the audience will relate to the topic. Additional sections cover choosing appropriate channels, timeslots, and platforms to reach the target audience and attract their interest. The document concludes with brief explanations of three media theories - Uses and Gratifications theory, Effects theory, and Reception theory - and how they apply to understanding the audience for the proposed documentary.
Codes and conventions of a print advert
The document outlines some key codes and conventions used in print advertising campaigns for television programs, including using consistent themes, slogans, and colors to link the ad to its trailer and campaign. A print ad will feature a central image representing the program, keep the text brief to engage viewers, and include elements like the TV channel's logo, title, scheduling information, and an A4 landscape orientation.
Question 2
The document discusses the consistency between a documentary and its ancillary texts like a radio advertisement and print advertisement. It emphasizes using the same narrator and voiceover, preview clips and music from the documentary, and identical text to create a unified product identity and allow the audience to associate the pieces. Font, logo placement, title information, and color schemes were also kept consistent between the documentary and print ad to effectively promote the content.
Ident Case Study
This document discusses and analyzes television idents from different channels in the UK, including BBC1, BBC2, ITV, Channel 4, and Channel 5. It outlines the core purposes of idents, such as branding, identity, and informing viewers. Developments in broadcasting that led to modern channel branding are also examined. The document then analyzes the design, visual elements, intended audiences, and opportunities/limitations of idents from several channels. Specific idents from BBC1, CITV, and BBC4 are compared in more depth.
G324 textual research assignment 2 2011
This document provides instructions for a media studies assignment on analyzing TV advertisements. Students are asked to watch at least 8 ads for the same product type from different brands and answer 6 questions about each ad's features, type, target audience, image of the product, social groups represented, and tone. The work will contribute to the student's research and planning mark for their coursework unit.
Year 12 Mock Exam Overview
The mock exam will consist of two sections. Section A will focus on questions related to music videos and print advertisements, analyzing how they use media language and representations to sell to audiences. Section B will ask questions about one of the long-form TV drama case studies, relating it to theories of Steve Neale, Todorov, Propp, and Hall. Sample questions will analyze the music videos "Unfinished Sympathy" and "Titanium" or require explaining how one case study relates to the specified narrative and representation theories.
Codes and conventions of a news paper advert
This presentation shows the diffrent advantages and disadvantages of using presentations in school using diffrent things in the economy including education and other tools including the internet
Al Madain Group
The document outlines features and benefits of outdoor advertising. It lists several features of outdoor advertising such as delivering messages in large formats with dynamic colors, repeated exposures to mobile consumers, and constant exposure for 12-24 hours a day. The benefits include lower cost per exposure than other media, standing out from competitors, building brand awareness, and achieving marketing objectives more effectively. Overall, the document promotes outdoor advertising as an effective way to reach target audiences and maximize exposure for advertising budgets.
BBC adverts
The document provides instructions for students to analyze BBC advertisements. Students are told to cut out advertisements from their book and annotate them. The annotations should discuss the target audience, how the ad appeals to that audience, the meaning created, images, language, layout and color. Students are then asked to explore how the advertisements use images, language and layout/design to create meanings. They are provided with a framework to structure their response, starting with pointing out an element, then providing evidence from the ad, explaining the effect, and linking it to the meaning created.
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Similar to Evaluation question 1 print advert
Question 1
The document discusses codes and conventions of television advertisements and documentaries. It analyzes the codes and conventions used in Channel 4 advertisements and how the author developed and challenged some of these conventions in their own print ad and documentary. Some of the key codes and conventions discussed include using a dominant image, landscape orientation, placement of the channel logo, inclusion of air time and date, and minimal text. The author strives to conform their work to many industry standards while also innovating in certain areas like font and logo color.
Evaluation Question 1
The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
Evaluation Question 1
This document discusses how the media product conforms to conventions of Channel 4 documentaries and advertising. It summarizes that the documentary uses archive footage and images, interviews subjects using the rule of thirds with name bars, and has an authoritative voiceover with repeated background music. It also notes that the print advert features the Channel 4 logo, boxes with consistent text styles, and a focal image, while the radio advert uses documentary music, voiceovers, and airs information.
Codes & conventions of a newspaper advertisement
The document discusses creating an advertisement poster for a documentary. It states that the creator studied the codes and conventions of newspaper advertisements to make their poster look professional. They decided to advertise the documentary on Channel 4 as it suits the documentary's needs. The document then provides details on the typical elements found in Channel 4 advertisement posters, such as an eye-catching image, date/time, channel logo, slogans, and limited text.
In what ways does my print advert use
This print ad for a Channel 4 documentary heavily edited the focal image and used a plain white background, departing from Channel 4's conventions of minimal editing and not using plain white. Banners were used for the title, tag line, and scheduling information as with typical Channel 4 ads, and the font mimicked Channel 4's print ad font. The scheduling information was kept prominent, and the Channel 4 logo was placed on the right side as with their other print ads. A banner showed the documentary's tag line to anchor the message.
q1 of evaluation
This document discusses the design choices made for a Channel 4 print advertisement. It heavily edited the main image to achieve a desired effect, unlike typical Channel 4 ads with minimal editing. The ad features the Channel 4 logo on the right side and keeps the scheduling information prominent. Banners are used for the title, tag line, and scheduling details, matching the standard Channel 4 ad format.
Evaluation question 1 print ad
The document compares a print advertisement created by the author to a professionally made print ad from Channel 4. It notes similarities and differences in logo placement, use of lighting effects, inclusion of a slogan and airing details, choice of a central main image, and positioning of text along the bottom. Overall, the student-created ad follows conventions of professional print ads but with some adaptations, such as increasing the logo size and removing faces from the image.
Question 1 print advert
This document summarizes how a print advertisement for a media product uses conventions of real print ads. It has one large image to indicate the program, block colors under text to make it stand out, the channel logo and scheduling in the same place as professional ads. It also features the clear program title, a slogan linking to the title, and all text in the same font to look simple and uniform. The ad therefore develops forms and conventions used in real media products to effectively advertise the program.
Newspaper advertisement production
The document describes the process of producing a newspaper advertisement for a fictional Channel 4 documentary. It explains that an image was chosen and flipped to accommodate the Channel 4 logo. Text boxes and text were then added using the same styles as Channel 4's actual advertisements. This included the tagline, title, and air time. The Channel 4 logo was also included to match their branding. Minor changes were made to the tagline but no bolding or fonts were altered to maintain realism.
Ancillary Text Two: Research and Planning
The document provides information and examples of codes and conventions for newspaper advertisements. It discusses scheduling information, logos, titles, colors, images, limited words, and simple graphics as common elements. It also examines specific advertisements, noting image selection, color usage, titles, and how they adhere to or break conventions. Guidelines from the Channel 4 style guide are presented that will be applied to an advertisement for a documentary. Potential design ideas are proposed that reference the documentary's topic of social media's impact on communication.
Evaluation Question 2
The documentary effectively combined its main product with ancillary texts by:
1) Following conventions from professional documentaries seen prior, such as a mixed style incorporating interviews, cutaways, exposition, observation, and mise-en-scene.
2) Using graphics to set an appropriate tone for its family-friendly theme, drawing from examples seen in other documentaries.
3) Designing a print advert heavily based on conventions from an example theatrical poster, with the image dominating and a playful title in line with the documentary's theme.
Codes and conventions of a print ad
Channel 4 print ads follow specific codes and conventions to effectively convey their narrative to audiences. They typically use one intriguing central image, a focused color scheme that stands out against the image, and a consistent logo, font, and positioning of text elements like the logo in the upper right, name and slogan in the bottom left corner. The key elements of color, imagery, typography, and tone work together to create an advertisement identifiable as from Channel 4.
2. Main product and ancillary tasks
The ancillary texts focused on the same topic as the documentary, the microblogging website Tumblr, to clearly interlink them and give the audience a feel for the film. The ads and magazine article used Tumblr's login page as a background to create brand identity. Since the documentary would air on Channel 4, the ads were designed similarly to Channel 4's campaigns with simple backgrounds, show name, date, time, and logo. The combination of tasks and documentary was successful as it established consistency and allowed the pieces to be linked while meeting industry conventions and Channel 4's expectations.
Newspaper advertisements question 1
This document provides guidelines for designing a print advertisement to promote a documentary channel in the style of Channel 4, including using simple fonts and clear text on a white background, prominently displaying the channel logo on the right side, and including a dramatic image that intrigues audiences and fills most of the advert to grab their attention, with the slogan above the title and scheduling information to follow conventions of existing Channel 4 print ads.
Q1) Eval
The documentary follows conventions of real documentaries such as appropriate camerawork, sound, and consideration of mise en scene during interviews. Interviews are filmed on the left or right side of the screen with graphics providing identities, and cutaways are relevant to the topic. The print advert uses bold titles and places the Channel 4 logo in the typical location, though challenges conventions with multiple images. The radio advert is 30 seconds with an upbeat instrumental song in the background and a male voiceover, addressing the audience directly with the slogan. Conventions were followed across media products to make them look professional.
Q1 evaluation
The documentary follows conventions of real documentaries such as appropriate camerawork, sound, and consideration of mise-en-scene during interviews. Interviews are filmed on the left or right side with graphics identifying people. Voiceovers provide facts and statistics during cutaways. The title "Truth Revealed" is relevant.
The print advert uses bold titles and fonts like Channel 4 ads along with the logo. It contains multiple striking images related to the topic. Text provides scheduling and a slogan linking to the content.
The radio advert is 30 seconds with an upbeat instrumental music bed. It has a male voiceover instead of a typical female one but still directly addresses the audience with the slogan and a voice of god
Creative Strategy and advertising budget
This document discusses various aspects of advertising copy, including what constitutes copy, the elements that make up copy, and principles for effective copywriting across different media.
It begins by defining advertising copy as the elements that make up an advertising message, including headlines, text, pictures, sounds, etc. It then outlines the key elements of a print advertising copy, such as the headline, subhead, body copy, captions, etc. and their purposes.
The document also provides guidance on writing effective copy for different media like radio, billboards, and television. It discusses factors like length, style, layout, and language used. Overall, the document provides a comprehensive overview of advertising copy fundamentals and best practices for copy
Codes and conventions of a newspaper advert
This document outlines several codes and conventions commonly used in newspaper advertisements, including:
- Logos are often transparent to blend into the background image. Channel 4 logos are typically placed in the top right to not obstruct the central image.
- Black text on a white box is used to make the text stand out from the main image. The logo color also matches the text color for continuity.
- A single striking image dominates the advert to catch viewers' attention rather than multiple images.
- Slogans are larger than program names to intrigue viewers and make them want to read more details. Smaller text includes the title and scheduling information.
- Two contrasting colors are usually used
Editing the print advert
We edited an image for a print ad in Photoshop by adjusting brightness and contrast to enhance lighting on the food. We then added the Channel 4 logo in white to maintain a simple color scheme and conform to branding standards. Finally, we inserted white text on a background using the Channel 4 font to clearly communicate scheduling information opposite the logo.
Print advert analysis
The document discusses the codes and conventions that must be followed when creating a print advertisement. It notes that an ad should use a single background image related to the content, be in landscape orientation, contain no more than two lines of text with the time, channel and title, have a solid block color, and feature the logo of the channel where the content will air. The document analyzes a professional ad and the author's own ad to show how it follows all of these conventions expected of print advertisements.
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Evaluation question 1
This document discusses the conventions of documentary films and how the student's media product adheres to or challenges these conventions. It describes conventions seen in real documentaries like appropriate mise-en-scene for interviews, camerawork using mid-shots and the rule of thirds, smooth editing, inclusion of a narrator, use of archive footage and music, and placement of cutaways. It then explains how the student's documentary follows these conventions to appear authentic and help viewers engage with the content.
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4. Adding the feature and regular article listings with consistent formatting and colors matching the rest of the magazine.
Double page spread production
The document summarizes the steps taken to design a double-page magazine spread. First, a black box was drawn as the background for one page. An image was placed over the entire other page. A title was added using blue text to match the image and establish a consistent color scheme. Additional grey text was layered behind the blue title to add depth. Then, a three-column article was inserted from a word document, including a drop capital and quote. Finally, white text was added in the corner to credit the author of the text and images.
Q7
The document discusses the learning and improvements from the author's preliminary photography task to their final product. They learned: improved photography skills through more ambitious pictures; greater camera knowledge around ISO and shutter speed; comfort with Photoshop and venturing into more complex software like InDesign; and planning skills through longer pre-production improving the final outcome. The author also learned about their target audience and meeting customer demands. They learned how to arrange a magazine to better imitate professionals through codes and conventions analysis.
EDITING MY PRINT ADVERT
The document describes the steps taken to edit a print advertisement for a documentary. First, the photographer graded the original photo in Lightroom to make it appear darker and more supernatural. Scratches and embers textures were then overlaid in Photoshop to warp and add glowing effects to the distorted image. When all three layers were merged, the finished product was deemed effectively unsettling for promoting the supernatural documentary. Text and the channel 4 logo were added last to identify the piece within branding conventions.
Question 4
The document discusses the target audience for a proposed indie music magazine. The target audience is youth aged 13-25, as this group appears to most actively consume indie music. The magazine will focus on recent and current indie artists to appeal to adolescents and young adults. Various elements of the magazine, such as the front cover featuring an indie-styled model, cover lines featuring indie bands, and feature articles on iconic indie acts, are designed to reinforce the target indie music-loving youth audience.
Question 4
The document discusses the target audience for a proposed indie music magazine. The target audience is youth aged 13-25, as this group most heavily consumes indie music. Images and articles throughout the magazine, such as on the front cover, contents page, and double page spread, are meant to appeal to this target indie audience. Popular indie artists and photos from indie concerts are featured to reinforce that the magazine is aimed at indie music fans, especially younger audiences.
Questionnaire analysis
This document summarizes the results of a questionnaire about a documentary and the different promotional materials created for it. The questionnaire responses showed that the interviews, archive footage, and cutaways in the documentary were well received, while the voiceover had some issues. Feedback indicated that the radio trailer was effective at engaging listeners, though it may have felt rushed, and the print advert successfully replicated industry conventions. Overall, the analysis found that the products cohered around their focus on the supernatural theme.
How does your media product represent particular social question 2
The document discusses the process of creating an indie magazine to represent the indie music subculture. Through research of other indie magazines and charts, the creator identified popular indie bands like Two Door Cinema Club, Catfish and the Bottlemen, and Arctic Monkeys to feature. The magazine's style uses a minimal color palette of black and white to subvert mainstream culture and represent the angst of indie fans. Imagery and articles were selected to appeal to a young, indie-focused demographic.
Evaluation question 1
The document analyzes the conventions used in typical documentary films and how they were applied to the student's own documentary "The Other Side". It discusses how mise-en-scene, camerawork, editing, sound, archive footage, cutaways, text, and graphics were used in real documentaries and then how the student incorporated these same conventions into their own documentary. The purpose was to make the student's documentary appear authentic and adhere to the established codes and conventions of the documentary genre.
Front cover production
The document summarizes the steps taken to design the front cover of a magazine. The designer added a cropped photo as the background to feature the model's face and cultivate a star image. Text was then added using various tools, including the title partially obscured by the image for brand recognition. Additional text elements like bylines and coverlines were positioned following industry conventions to highlight bands and grab readers' attention. The final design emphasized certain elements through effects and placement to promote sales.
Formal proposal
This formal proposal outlines a documentary about the supernatural topic. The documentary will have a mixed format of interviews, narration, and observations. It will target audiences aged 16 and over on Channel 4 between 9-10pm, as it may contain frightening footage. Primary research was conducted through questionnaires to help identify interview subjects like mediums, historians, and ghost tour guides. Secondary research will include online videos and articles about the supernatural. The documentary will have a linear narrative structure beginning with a historian's historical context of the supernatural and evolving traditions like Halloween. It will cover interviews, personal experiences, and depictions of the supernatural in popular culture. Required resources include a voice recorder, video camera, tripod, and interview subjects.
Formal proposal
The group has chosen to create a documentary on the supernatural topic. The documentary will use a mixed style of interviews, narration, and observations. It will air on Channel 4 at 9pm between popular shows to reach its target 16+ audience. Primary research was conducted through questionnaires to help guide interviews and footage selection. Resources needed to create the documentary include a voice recorder, video camera, tripod, and interviewees.
Evaluation of documentary
The document discusses an evaluation of a documentary, asking questions about various technical elements like the mise-en-scene, choice of music, editing, use of archive footage, handheld camerawork, title, lighting, dialogue and areas for potential improvement. Respondents answered yes or no questions and provided short comments on elements like the suitability of the setting, how the mise-en-scene could have been more suitable, and suggestions for improved camera angles, more interviews and clearer sound.
Codes and conventions of interviews
The document provides guidelines for filming interviews, recommending using medium shots and close ups to represent professions and facial expressions. It suggests beginning interviews on the left side of the frame and moving to the right, following the rule of thirds and keeping the eyeline one third down. The interviewee should look at the interviewer, not the camera, and props and backgrounds should reinforce the content.
The codes and conventions of documentaries
The document introduces the typical structure of documentaries, which includes an introduction that sets up the topic in the start, a middle section that elaborates on the points, and an end that summarizes the arguments. It also discusses the purposes of documentaries, such as to entertain, inform, educate, or shock audiences. Documentaries typically focus on a single topic, have a linear chronological structure, and shorter runtimes than films. They also use techniques like handheld camera footage, narration, interviews, and archived materials to guide viewers and sustain their interest.
The codes and conventions of documentaries
The document introduces the typical structure of documentaries, including an introduction that sets up ideas and arguments, a middle section that elaborates on these points, and an ending that summarizes the key points. It also discusses the purposes of documentaries, such as to entertain, inform, educate, or shock. Documentaries typically focus on a single topic, have a linear chronological structure, and shorter runtimes than films. They also use techniques like handheld camerawork, narration, interviews, archival footage, and lighting/editing styles to guide viewers and achieve their aims while maintaining engagement. However, documentaries are also inherently subjective and biased based on the filmmaker's perspective and choices of what to include or exclude.
Screenshots
Group 6 created a documentary on mobile phones by importing 3 video clips and editing them together with music and images in their video timeline. They cut the music to fit the clips, changed the volume for effects, cut parts of clips to remove breaks, added titles and text for names using editing tools, and included related archive footage and images to illustrate points discussed in the interviews. They aimed to keep the documentary under 2 minutes by linking pieces together with effects and finishing with credits over final music.
Documentary analysis of ‘blackfish’
The documentary Blackfish uses a mixed style combining interviews, observations, and narration to advance its argument about the mistreatment of orca whales in captivity. It explores themes of death, captivity, entrapment, suffering, and the concealing of truth regarding orca whales held at SeaWorld. Through the use of various camera techniques, editing choices, sound design, and archive materials, the documentary aims to show the poor conditions orca whales face in captivity at SeaWorld and how this negatively impacts the whales.
Documentary analysis of ‘blackfish’
The documentary Blackfish uses a combination of interviews, observations, and narration to advance its argument about the mistreatment of orca whales in captivity at SeaWorld. It explores themes of death, captivity, entrapment, suffering, and the concealing of truth. Through the use of various filmmaking techniques like editing, sound, camera work, and archive footage, the documentary provides a critical look at the conditions in which orca whales are kept at SeaWorld and aims to shed light on the impacts of captivity.
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Evaluation question 1 print advert
- 1. Question 1 – print advert In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. Channel 4 For our documentary, we chose to broadcast it on channel 4, as our documentary has a niche theme and suits the general genre of channel 4. Thus, we had to follow the guidelines of a channel 4 print advert.
- 3. Inspiration in real texts Consequently, we had to look for inspiration from real texts in relation to the codes and conventions of a print advert. These are some of the print adverts we referred to when creating our own:
- 4. Codes and conventions The codes and conventions of the channel 4 print advert included the channel 4 symbol being in the centre right, not obstructing the picture, it also fit the colour scheme of the main image. The text is always positioned at the bottom left corner, again fitting the colour scheme and always using a basic font.
- 5. We wanted to use an image for our print advert that we felt represented the content of our documentary. We found this image through google images, and thus intended to recreate it. We followed the channel 4 print advert conventions of basic text, and the channel 4 logo in the centre right of the image.
- 6. This is our final print advert. It is similar to the previous image and it is clear how we have drew inspiration from it. It follows the codes and conventions of the real channel 4