The document provides instructions for students to analyze BBC advertisements. Students are told to cut out advertisements from their book and annotate them. The annotations should discuss the target audience, how the ad appeals to that audience, the meaning created, images, language, layout and color. Students are then asked to explore how the advertisements use images, language and layout/design to create meanings. They are provided with a framework to structure their response, starting with pointing out an element, then providing evidence from the ad, explaining the effect, and linking it to the meaning created.