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PRINT ADQuestion 1
➤ Our Documentary is going to be aired on BBC One, and as
such our print advert needs to follow the same codes and
conventions as other BBC One adverts.
➤ In our group we decided to opt with BBC One as we felt that they had a good variety of programs aimed at a
very wide general audience, and a few other channels we looked at where to focused on one type of
audience. As our documentary is quite general in it’s exploration of running, we decided to continue with the
production being on BBC One and therefore started adhering to the codes and conventions of previous BBC
One Ad Campaigns (See Previous Slide for an Example)
We also decided to place text underneath the BBC One logo to provide the audie
Obviously the main doc us of our production
was running - it was vital that we correctly
presented this with our print advert as it may
be what gets members of our audience to
watch it. This idea is reinforced by the extreme
focus on the runners legs in the print advert -
we also created a sense of movement through
the use of Adobe Photoshop. Additionally, the
runner at the front of the group has the lighted
colour scheme - perhaps suggesting that
running is the way ahead for a brighter future

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Media q1 print ad pp export

  • 2. ➤ Our Documentary is going to be aired on BBC One, and as such our print advert needs to follow the same codes and conventions as other BBC One adverts.
  • 3. ➤ In our group we decided to opt with BBC One as we felt that they had a good variety of programs aimed at a very wide general audience, and a few other channels we looked at where to focused on one type of audience. As our documentary is quite general in it’s exploration of running, we decided to continue with the production being on BBC One and therefore started adhering to the codes and conventions of previous BBC One Ad Campaigns (See Previous Slide for an Example)
  • 4. We also decided to place text underneath the BBC One logo to provide the audie
  • 5. Obviously the main doc us of our production was running - it was vital that we correctly presented this with our print advert as it may be what gets members of our audience to watch it. This idea is reinforced by the extreme focus on the runners legs in the print advert - we also created a sense of movement through the use of Adobe Photoshop. Additionally, the runner at the front of the group has the lighted colour scheme - perhaps suggesting that running is the way ahead for a brighter future