The document compares a print advertisement created by the author to a professionally made print ad from Channel 4. It notes similarities and differences in logo placement, use of lighting effects, inclusion of a slogan and airing details, choice of a central main image, and positioning of text along the bottom. Overall, the student-created ad follows conventions of professional print ads but with some adaptations, such as increasing the logo size and removing faces from the image.

1. In what ways does your media product use,
develop or challenge codes and conventions
of normal media products?
Print Advert
Daniel Lee

2. Our print vs. Professional print
On the right our version of the print advert
advertised for Channel 4 and on the left is a
print ad professionally done by Channel 4

3. Logo
• On our print ad we’ve
placed the Channel 4 logo
on the right hand side in
the top right hand corner.
In professionally made
print ads they have placed
it on the right hand side
but centred in the middle.
• However we also increased
the size of the logo because
we felt it was too small on
the page and would look
better at a bigger size.

4. Lighting and effects
• For our print ad we
used lighting in the
foreground to
emphasise the food and
the hands while the
background is dimly lit
to show that that part of
the image is
unimportant. We also
removed the students
face from the ID badge
so that the hands could
technically represent
anyone and not just a
single person.

5. Slogan
• Along with our title
‘Food for Thought’ we
have the slogan ‘The
Food Revolution’. This
slogan also ties in with
our details on when it
will be airing, similar to
how the professional one
does as well.

6. Main Image
• The main image of our print ad
is a dinner lady placing food
onto a plate, this connotes the
theme of our documentary we
filmed and edited.
• By not showing the face of the
student or the face of the
dinner lady it can be used to
relate the image o any school
around the country.
• In both the professional image
and our print ad there is one
key main image. These images
are generally aligned in the
centre of the print ad.

7. Text
• On our print ad we positioned
the text in the bottom left hand
corner on two lines similar to
the professionally made print
ad.
• We have put the channel name,
the day and the time on the
image so the audience will
know where to find the
documentary.
• We have used a font similar to
the Channel 4’s print ad text as
we couldn’t actually get ‘C4’ so
we used Trebuchet MS instead.
• We placed the scheduling in
this specific order as it is how
professional print ads do it,
and they know the day first so
it will stay in their mind.