The document describes the steps taken to edit a print advertisement for a documentary. First, the photographer graded the original photo in Lightroom to make it appear darker and more supernatural. Scratches and embers textures were then overlaid in Photoshop to warp and add glowing effects to the distorted image. When all three layers were merged, the finished product was deemed effectively unsettling for promoting the supernatural documentary. Text and the channel 4 logo were added last to identify the piece within branding conventions.