This document summarizes the results of a questionnaire about a documentary and the different promotional materials created for it. The questionnaire responses showed that the interviews, archive footage, and cutaways in the documentary were well received, while the voiceover had some issues. Feedback indicated that the radio trailer was effective at engaging listeners, though it may have felt rushed, and the print advert successfully replicated industry conventions. Overall, the analysis found that the products cohered around their focus on the supernatural theme.

1. Jess Carney
Questionnaire analysis

2. Question 1 – Would you watch a full hour
version of this documentary, and if so,
why?
YES
NO
“Yes, its an interesting topic”
“Yes, I felt intrigued by the first 5
minutes, and I’d like to learn more”
“Yes, I loved the visuals and how
they linked to the supernatural”
“Yes, the archive footage was
interesting”
Ultimately, I believe that my
documentary was successful in
capturing the viewers interests,
and I believe a prime factor in
this was the controversy of the
topic that we chose, and also
the frequent cutaways and
archive footages to maintain
their curiosity.

3. Question 2 – What is your favourite thing
about our documentary, and why?
0 2 4 6
Archive material
Interviews
Title sequence
Cutaways
I agree with this outcome, I feel
that our interviews were
particularly successful – they
were clear, the mise-en-scene
was relevant, they were plentiful
and informative. Our archive
footage was another area that
we excelled in, as we were not
limited in our choice, due to how
broad our topic was. The
cutaways too, were another thing
that worked particularly well as
we were able to film them at our
interviews and use our creativity

4. Question 3 – What was your least
favourite thing about the documentary,
and why?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5The audience found that the
voiceover was difficult to hear
at times, because of the
difference in sound levels.
This is something I agree that
was a flaw in our
documentary, whilst visually I
felt it was very good, we
struggled with the aspect of
sound. The only criticisms
that we received in our
feedback were in regard to
sound, indicating that it was
the only predicament with our

5. Question 4 –What would you rate the following
aspects on a scale of 1 to 5 (Interviews)
The majority of our
audience said ‘5’ which
indicates that our
interviews were
particularly successful.
5
4

6. Mise-en-scene
The result for this question
was unanimous – everyone
rated it a ‘5’. I agree with this
as we tried particularly hard
to match our mise-en-scene
to the topic 5

7. Editing
The editing aspect of
our documentary
received mixed
reviews, this could
reflect that the editing
was a weaker aspect
of our documentary
5
4
3

8. Narrative / the themes of the
documentary
5
4
3
The narrative our
documentary received
mixed reviews, this
could reflect that the
theme was a weaker
aspect of our
documentary, however
it was stronger than the
editing aspect

9. Opening sequence
The opening
sequence also
received mixed
reviews, which
could indicate
that it was
another aspect
of the
documentary
that was not as
strong.
5
4
3

10. Voiceover
The voiceover
was definitely the
weakest aspect of
our product, as it
received the
lowest rating. I
agree, that this
could have been
worked on, due to
sound issues and
issues with clarity.
4
3
2

11. Cutaways and archive footage
The cutaways and
archive footage
received really
positive feedback,
which I agree with,
as we spent a long
time working on the
cutaways and
archive footage
5
4

12. 5 – Does the documentary follow the codes and
conventions of a documentary, if so how?
 “Rule of thirds”
 “Archive footage”
 “Second camera”
 “Handheld / fixed camera”
 “Voice of god”
 “Seamless editing”

13. 6 – Would the radio trailer make you
want to watch the documentary?
The result here
was unanimous,
which I agree with,
as our radio trailer
was very effective
in engaging the
viewer
YES
NO

14. 7 – What is a strength of our radio
trailer?
This I agree with, as
the voiceover in the
radio trailer was
clear and coherent.
The interview clips
we chose were also
engaging for the
viewer
Voiceover
Seamless
Interview
clips

15. 8 – What is a weakness of our radio
trailer?
Our results
concluded that our
radio trailer was too
rushed, however I
felt that the fast
pace of our
documentary
conformed to other
radio trailers that
we observed.
Soundbed
Audio levels
differ
Rushed

16. 9 – Does the radio trailer follow
conventions?
The result here was
unanimous, which I
agree with, as our
radio trailer was
very effective in
following the codes
and conventions
YES
NO

17. 10 – What would you rate the
following aspects on a scale of 1-5
(Content)
The result of the ratings
for our content in our
radio trailer was
unanimous, and I agree
with this, as we included
a lot of content in the
documentary which
encouraged the viewers
curiosity.
5

18. Structure
The structure of the radio
trailer was deemed very
successful by the audience,
this I agree with, we
structured it in a sense that
interesting and engaging.
5

19. Editing
The editing of the radio
trailer was also deemed
very successful by the
audience, this I agree with,
we edited it in a sense that
interesting and engaging,
by editing in screams and
music to reinforce our
genre.
5

20. Voiceover
Perhaps the
voiceover could
have been slightly
more coherent, but
ultimately it was
very good. 5
4

21. 11 - Would the print advert make you
want to watch the documentary?
I agree, our print
advert is extremely
engaging and
reflective of a real
text – its
professionalism
encourages the
viewer to watch the
actual
documentary.
YES
NO

22. 12 – What would you say is the
biggest strength of our print advert?
I agree with this, as
both the image and
the editing were our
strengths in the print
advert
Image
Editing

23. 13 – What would you say is the
biggest weakness of our print
advert?
I agree, as it was
difficult for us to
emulate the text that
channel 4 uses in
every print advert.
Typography
Boldness of
text

24. 14 – Does the print advert follow
conventions?
I believe our print
advert was the
strongest of our
products, and thus
I agree with the
unanimous vote,
as it replicates a
channel 4 print
advert.
YES
NO

25. 15 – What would you rate the
following aspects on a scale of 1-5
(Title)
The title was
definitely the
weakest aspect of
our product, as it
received the lowest
rating. I agree, that
this could have been
worked on, due to
minor issues with
typography.
5
4
3

26. Professionalism
I believe our print advert was
the strongest of our
products, and thus I agree
with the unanimous vote, as
it replicates a channel 4 print
advert.
5

27. Continuity
I believe our print advert
was the strongest of our
products, and thus I agree
with the unanimous vote,
as the entire print advert
links together nicely. 5

28. Can you see the link between our 3
products?
I agree, as we
worked particularly
hard to make our
products link
together. We
ensured cohesion
by bringing the
supernatural
element into all of
our products.
YES
NO