The document discusses the codes and conventions that must be followed when creating a print advertisement. It notes that an ad should use a single background image related to the content, be in landscape orientation, contain no more than two lines of text with the time, channel and title, have a solid block color, and feature the logo of the channel where the content will air. The document analyzes a professional ad and the author's own ad to show how it follows all of these conventions expected of print advertisements.