1. GCSE MEDIA EXAM
• Your exam topic is: PRINT & TV ADVERTISING
• The Exam is 2 hours 15 minutes long
• It is on the 15th JUNE at 13:15
• It has TWO sections:
– Section A (Print Adverts)
– Section B (TV Adverts)
• You will be given a Piece of Media for Section A to DECONSTRUCT in the exam
• You will need to DRAW and explain your own ideas for Section B
• You will need a Pen, Pencil, Rubber, Ruler and Colouring Pencils for the exam
08/05/2015 Term 2, Lesson 1 1
2. Section A
• You will be asked to respond
to a PRINT BASED ADVERT
• You will be asked 4
questions about:
– HOW its made,
– WHO made it
– WHO it is made for
• Section A is worth 40 marks
in total
08/05/2015 Term 2, Lesson 1 2
3. Section B
• You will be asked to
demonstrate your
knowledge of TV
Advertising
• You will have to respond to
5 questions CREATIVELY
• Section B is worth 40 marks
in total
08/05/2015 Term 2, Lesson 1 3
4. Example Essay Plan
1. Introduction: Short and snappy – what are you talking
about (use terminology and theory if you can!)
2. Section 1 – Example 1 (1/2 Theories)
3. Section 2 - Example 2 (1/2 Theories)
4. Section 3 - Example 3 (1/2 Theories)
5. Conclusion – summarise your findings
5. PEE Paragraphs
• Point – a feature named using a technical term
• Evidence – where in the example this feature is used
• Explanation
a) what effect the feature has
b) why that feature has been employed in that text
6.
7. Example PEE
The advert for Diet Coke denotes a shirtless model
enjoying a can of Diet Coke. This can be seen from his
Facial Expression. He is topless to show off his muscle
and attract the target audience. His has tattoos to show
he is fashionable and edgy. By using these, Diet Coke
have created a Brand Image of being fashionable, edgy
and fun. The primary target audience of women will be
attracted to the model and the brand image and
therefore buy the product.
Date Term ?, Lesson ? 7
8. Example PEE
The advert for Diet Coke denotes a shirtless model
enjoying a can of Diet Coke. This can be seen from
his Facial Expression. He is topless to show off his
muscle and attract the target audience. His has
tattoos to show he is fashionable and edgy. By using
these, Diet Coke have created a Brand Image of
being fashionable, edgy and fun. The primary target
audience of women will be attracted to the model
and the brand image and therefore buy the product.
Date Term ?, Lesson ? 8
