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Evaluation
Question 4
Who would be the audience for
your media product?
Initially (as shown above, evidence
from my blog), my original idea was to
direct my magazine towards the youth
culture, particularly 13 – 25 year olds,
as this appears to be the largest
consuming age group of the indie
genre.
I am sticking to this idea as I feel my
magazine fits the requirements of
my audience.
I would expect the target audience to
be indie, and the age category to
range from adolescents to young
adults . This magazine is directed
towards a younger audience, due to
the content being based off of recent
and current music artists.
Front cover
My target audience is reinforced through
my front cover, as the model herself is
representative of the people I wish to sell
my magazine to. I stylised her in typical
‘indie’ clothing, which I came to an
understanding of via the #indie hashtag
on tumblr, and from other indie music
magazines, like NME. I even used the
word ‘indie’ on the magazine frequently:
“reinventing indie my way”, “the most
vibrant vibes from the indie scene”. I felt
the title itself was iconic of the indie
genre as neon lighting is frequently used
at indie gigs and concerts. I also included
popular indie artists as my coverlines, for
instance ‘Catfish and the bottlemen’.
Contents page
My contents page also reinforces
my intended target audience.
The pictures I used are taken
from indie gigs, and again my
front cover model is pictured in
the midst of these photos. My
feature articles include iconic
indie acts, such as Peace and
Tame Impala, again reinforcing
my target audience.
Double page spread
I felt that my double
page spread was also
directed towards my
target audience. I
reinforced the title
‘neon’ by contrasting
bright, vibrant colours
to a dark background,
with a picture of a
guitarist from a local
indie band, The
Seegulls, captured
during a gig.

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Question 4

  • 2. Who would be the audience for your media product?
  • 3. Initially (as shown above, evidence from my blog), my original idea was to direct my magazine towards the youth culture, particularly 13 – 25 year olds, as this appears to be the largest consuming age group of the indie genre.
  • 4. I am sticking to this idea as I feel my magazine fits the requirements of my audience.
  • 5. I would expect the target audience to be indie, and the age category to range from adolescents to young adults . This magazine is directed towards a younger audience, due to the content being based off of recent and current music artists.
  • 6. Front cover My target audience is reinforced through my front cover, as the model herself is representative of the people I wish to sell my magazine to. I stylised her in typical ‘indie’ clothing, which I came to an understanding of via the #indie hashtag on tumblr, and from other indie music magazines, like NME. I even used the word ‘indie’ on the magazine frequently: “reinventing indie my way”, “the most vibrant vibes from the indie scene”. I felt the title itself was iconic of the indie genre as neon lighting is frequently used at indie gigs and concerts. I also included popular indie artists as my coverlines, for instance ‘Catfish and the bottlemen’.
  • 7. Contents page My contents page also reinforces my intended target audience. The pictures I used are taken from indie gigs, and again my front cover model is pictured in the midst of these photos. My feature articles include iconic indie acts, such as Peace and Tame Impala, again reinforcing my target audience.
  • 8. Double page spread I felt that my double page spread was also directed towards my target audience. I reinforced the title ‘neon’ by contrasting bright, vibrant colours to a dark background, with a picture of a guitarist from a local indie band, The Seegulls, captured during a gig.