The document discusses the target audience for a proposed indie music magazine. The target audience is youth aged 13-25, as this group appears to most actively consume indie music. The magazine will focus on recent and current indie artists to appeal to adolescents and young adults. Various elements of the magazine, such as the front cover featuring an indie-styled model, cover lines featuring indie bands, and feature articles on iconic indie acts, are designed to reinforce the target indie music-loving youth audience.

1. Evaluation
Question 4

2. Who would be the audience for
your media product?

3. Initially (as shown above, evidence
from my blog), my original idea was to
direct my magazine towards the youth
culture, particularly 13 – 25 year olds,
as this appears to be the largest
consuming age group of the indie
genre.

4. I am sticking to this idea as I feel my
magazine fits the requirements of
my audience.

5. I would expect the target audience to
be indie, and the age category to
range from adolescents to young
adults . This magazine is directed
towards a younger audience, due to
the content being based off of recent
and current music artists.

6. Front cover
My target audience is reinforced through
my front cover, as the model herself is
representative of the people I wish to sell
my magazine to. I stylised her in typical
‘indie’ clothing, which I came to an
understanding of via the #indie hashtag
on tumblr, and from other indie music
magazines, like NME. I even used the
word ‘indie’ on the magazine frequently:
“reinventing indie my way”, “the most
vibrant vibes from the indie scene”. I felt
the title itself was iconic of the indie
genre as neon lighting is frequently used
at indie gigs and concerts. I also included
popular indie artists as my coverlines, for
instance ‘Catfish and the bottlemen’.

7. Contents page
My contents page also reinforces
my intended target audience.
The pictures I used are taken
from indie gigs, and again my
front cover model is pictured in
the midst of these photos. My
feature articles include iconic
indie acts, such as Peace and
Tame Impala, again reinforcing
my target audience.

8. Double page spread
I felt that my double
page spread was also
directed towards my
target audience. I
reinforced the title
‘neon’ by contrasting
bright, vibrant colours
to a dark background,
with a picture of a
guitarist from a local
indie band, The
Seegulls, captured
during a gig.