Professional TV print ads include the channel's logo to identify the broadcaster. They feature a single, striking image related to the program to capture attention without distraction. The title is the largest text to clearly show the name of the documentary, along with a slogan, date, and time that entice viewers through rhetorical questions without fully revealing the topic.

1. CODES AND
CONVENTIONS OF PRINT
ADVERTS

2. Professional TV print adverts include the logo of their
channel for instance here, there is a channel 4 logo which is
used in order for the audience to recognise.

3. One main image to capture the audience attention by making
them focus on one thing instead of lots of images which could
make it distracting. Usually a striking image that relates to the
topic of the documentary or show.

4. Title clearly shown and is the biggest piece of text on the advert.
Title and other text usually relates to the colour choice of the
image.

5. Slogan that relates to the topic and image but doesn’t give too
much of what the documentary is about. Usually contains a
rhetorical question to gain audience attention and create
enigma codes.

6. A date and time is shown on the advert to inform the audience
of when and where the documentary will be aired. Again, this
text relates to the colour scheme of the image.