This document provides guidance for an assignment on corporate and promotional video production. It outlines four sections to be completed: codes and conventions, current practices, legal/ethical issues, and the production process. For section A, it discusses common elements of promotional videos like titles, interviews, and branding. It also provides examples for analysis and different styles like informational, training, and promotional. Section B asks students to research equipment needed for video production today. Section C requires exploring legal/ethical topics like privacy and copyright. For section D, students must analyze the various stages of pre-production, production, and post-production for a promotional video. Useful resources are also included to help with the assignment.

1. Unit 28
Corporate & Promotional
programme Production
ASSIGNMENT ONE
GUIDANCE AND SUPPORT TO COMPLETE THE ASSIGNMENT

2. Sections to complete
You will need to complete each of the sections (A,B,C & D) to
achieve this assignment. Answer the questions in each section
and then apply your own examples with analysis.
 Section A - Codes and conventions used in corporate
and promotional programme(s)
 Section B – Current practices
 Section C – Legal & ethical issues
 Section D – Corporate & promotional process

3. What is a Promotional/Corporate
Video?
Promotional videos are marketing and sales tools
designed to introduce or educate consumers about a
particular product, cause, or organisation. Generally, a
promo video is structured to be precise, direct and to
only last for no more than two to five minutes. This
usually allows a well-produced video to hold the
attention of viewers long enough to make the key
points necessary to generate additional interest.

4. Section A
Codes and conventions used in corporate and promotional programme(s)
Titles
Interviews
Shots of the
product/service in
use
Music
Variety of shots
Transitions
Lighting
Voice Over/narration
Testimonials
Camera
motion/movement
Branding (logos)
Editing
Length (2-4 mins)
Informative
Presenter
On screen text
CONSIDER THESE ASPECTS WHEN YOU ARE ANALYSING EXAMPLES

5. Section A
Styles of Corporate & Promotional Video
 Informational
Aim to inform and education the viewer on a particular topic,
cause or subject
 Training
Aim to provide training for a specific process or equipment
 Promotional
Aim to promote a service, topic or product to the viewer

6. Section A
Styles of Corporate & Promotional
Video
 Sales
Aim to explain and reveal sales statistics for a company or business
 Trailers
Aim to promote a form of entertainment (DVD, Games or TV shows)
 Showreels
Collection of work conducted by a person or company
 Charity
Aim to raise awareness of a specific charity

7. Example one
Watch the video in this link and makes notes on the use of:
https://www.youtube.com/watch?v=7kLa9cXyOGE
 Music
 Camera (positioning and movement)
 Intentions (What is the purpose of the video)
 Method of communication (presenter, V.O etc)
 Style

8. Example Two
Watch the video in this link and makes notes on the use of:
https://www.youtube.com/watch?v=7oCePaxzEds&feature=youtu.be
 Music
 Camera (positioning and movement)
 Intentions (What is the purpose of the video)
 Method of communication (presenter, V.O etc)
 Style

9. Example Three
Now research and choose your own example to analyse. Select an
example different in style and technique from the previous two
you just watched. Consider these styles:
 Training
 Charity
 Product
 Showreel

10. Section B
Current Practices
Equipment used to make corporate and promotional video has changed a lot in the last 30
years. So has the size of a crew needed to shoot one. Many elements have affected this
change, such as:
 Equipment availability
 Cost of equipment
 Cost of software
 Support available
 Approach to filming
TASK: Research and discuss the basic equipment needed to shoot
a corporate or promotional video in today’s worl. Be sure to
mention why.

11. Section C
Legal & Ethical Issues
There are many legal & ethical issues producers of corporate and promotional
videos need to be aware of prior to and during shooting.
 Privacy
 Copyright
 Race Relations Act
 Health & Safety
TASK: Research into these factors and discuss how producers
need to be aware of them for the promotional of a
corporate/promotional video.

12. Section C
Production Process
The production of a corporate/promotional video has several elements and stages that need
to take place. These include:
 Client liaison
 Idea development
 Treatments/proposals
 Storyboards
 Script
TASK: Research and discuss the various stages that take place in a
corporate/promotional video production. Be sure to give detailed
explanation of each section and why they are a necessary procedure.
 Scheduling
 Shooting
 Editing
 Product review and sign off

13. Merit Criteria
“explain the codes, conventions and current practice of corporate and
promotional programmes with reference to detailed illustrative examples and
with generally correct use of subject terminology”
Explain: Be sure to justify each comment you make. Go beyond simply describing
Detailed Illustrative Examples: Ensure you example are well selected and support
the comments you make. Also, ensure examples have an explanation attached to
them and coincide with your point of discussion
Use of subject terminology: During the discussion you will learn specific words
that are relevant to corporate/promotional video. Try and use them as much a
possible.

14. Distinction Criteria
“comprehensively explain the codes, conventions and current practice of
corporate and promotional programmes with elucidated examples and
consistently using subject terminology correctly”
Describe, explain and analyse. Be sure to go into further detail offering
Comprehensively explain: argument; pros & cons, as well as comparing to
other examples.
Consistently using Subject Terminology: Wherever possible, always sue the
corerct terminology in your discussion.

15. Useful Resources
 http://boldcontentvideo.com/2014/07/31/corporate-video-production-process/
 https://www.premiumbeat.com/blog/how-to-produce-compelling-corporate-video/
 http://www.videomybusiness.co.uk/blog/what-is-a-corporate-video.php
 http://boldcontentvideo.com/2015/11/16/what-is-a-corporate-video/
 http://www.desktop-documentaries.com/video-production-equipment.html
 http://www.likeanegg.com/the-price-breakdown-of-a-business-promotional-video/
 http://www.tech-tv.co.uk/corporate-video-2/corporate-video-production-how-
much-equipment-do-you-need/