1. How effective is the
combination of your main
product and ancillary texts?

2. • Overall, the documentary is effective with the
combination of the ancillary texts because different
elements of each product are used on the other
products as well. Like for example, we have used
the title in all three products which links them all
together clearly

3. • We used the same voice over for the programme and the
radio trailer, linking them all together so that the
audience does not get confused
• The tone of the programme is reflected in both
promotional texts through the voiceover and the music
that we have used.
• As our documentary reflects both the good and bad sides
of video game, this appeals to our target audience as our
younger target audience would be interested in the fun
side of video games and the bad side could appeal to our
older target audience, for example, parents who are
worrying about what video games can do to their children
and who are worrying about aspects, such as addiction,
which is covered in our documentary.

4. •
We have used the same slogan; “How games
conquered the world” in both promotional texts, so
that the audience knows that they are talking
about the same programme

5. • As our programme will be broadcast on Channel
4, we had to use the channel identity on both of
the promotional texts, so that the audience would
know that channel to look at to watch our
programme
• Our programme will be advertised on E4 as they
have the same target audience that our programme
is aimed at. This means that our target audience
will know of our programme when they are on that
Channel

6. • We have used sound bites from the documentary
like voxpops and interview answers in the radio
trailer to link the two products together and also to
engage the audience and make them want to watch
the documentary.

7. • The image that we have used for our newspaper
advertisement clearly illustrates the topic of video games,
as it is an image of someone sitting cross legged on the
floor with a controller in their hands and another one on
the floor in front of them. This image could suggest our
target audience of teenagers and upwards.
The newspaper advertisement has the main image as the
background so that its audience’s main focus