-

1. Q1) In what ways does your
media product use, develop or
change forms and conventions of
real media products?

2. The documentary that we have produced follows the codes and conventions of real media products in the way that the sound, mise en scene and the camerawork follow the
typical conventions. We did this so that our documentary looks as professional as it can.DOCUMENTARY
When we conducted our interviews we considered the mise en scene, like you a real media product
would. When we filmed our vox pops of the audience members, we went to the supermarket
“Morrison’s” and we recorded them down the Dental Hygiene aisle.
By asking these questions about teeth and the type of toothpaste they use, by recording them in a
convenient and relevant place then makes the documentary look more professional because the
background has been considered.
When filming the interviews we made sure that we followed the
conventional features of a documentary by positioning them on
the left or right hand side of the screen.
Following another convention of having graphics on the
interviews, this then lets the audience know who they are
and what their role is within this documentary. This is
conventional so we followed this closely. As well the mise
en scene is very relevant to the topic because the things in
the background such as the chair she is sat on. These things
make it more relevant and conventional. The clothing that
she is wearing as well is relevant because it is the type of
clothing /uniform that you would have to wear when
working in a dentist. This again makes it look a lot more
professional.
The voiceover within the documentary anchored the meaning of what
was on the screen. This was mainly during cutaways, the “voice of god”
voiceover helped the audience learn new things because of the use of
the different statistic and information. By using a voiceover and it being
based on factual information we followed the code and conventions
closely.
The cutaways that we did are also relevant to the
topic. For example the cutaway of the interdental
whitening products, this is very relevant as some
parts of the documentary are specifically about
teeth whitening.
The title of the documentary is relevant to the
documentary content because it is like “Truth Revealed”
so with the idea of revealing the truth it makes it
relevant, which again is a convention.

3. PRINT ADVERT
When creating the print advert we followed the codes and conventions of typical Channel 4 adverts closely, however in some aspects we challenged them.
With the use of the bold title,
which we used a white font like
the titles on the real media
products with the black boxes
behind them to make the advert
recognisable as a C4 advert.
Because when you see channel 4
adverts you tend to recognise
them from the features on the
page. However as the font isn’t
very much like the real Channel 4
font, but it is clear and bold like it.
Again we followed the codes and
conventions of typical Channel 4
Documentaries by putting the
channel 4 logo on the right hand
side of the page in the middle.
The colour which the logo tends
to be is black however on some
they can be a different colour. We
placed it in the same place again
to make it recognisable to our
audience.
Typically there is only one main image on a
Channel 4 advert which is striking and gives the
audience an insight to what the programme is
on. However, it is clear from the image what the
documentary is about even though there are
different pictures within the tooth.
The text that is usually on the advert is the scheduling
information and there is usually a slogan which links to the
content of the documentary. We have followed these
conventions closely by having our Slogan, which is also on the
radio advert, on the advert to again make it recognisable and
perhaps interest.

4. RADIO ADVERT
In our Radio Advert we followed the codes and convention’s closely as we aimed to make it look as professional as we could. The first
convention that we followed was the length of the advert Is typically 30 seconds long and there is the use of the music bed throughout
the advert. Typically the music tends to be lively and upbeat. We used the instrumental version of Happy – Pharrell Williams which is
overall a catchy and upbeat song which is memorable to the documentary. However we kept the music in the background quite low so
that you could still hear it but you could hear the content of the advert clearer.
Typically, the voiceover tends to be a women however in our documentary we have challenged this convention and had a male speaker.
We chose to have a male speaker because we thought that as there are women throughout the documentary in the interviews a male
voiceover would sound better and more authoritive. The mode of address is typically directly at the audience, and we have followed this
convention through the use of the slogan “Brace yourselves for the chatter” and the way that ‘the voice of god’ is talking directly to the
audience.
Overall, when creating all three media products we followed all of the codes and conventions that were required to make each
individual product look professional and easy to recognise as the product that they are.